Social experimentation for active ageing4.12.2012

Tomas SoukupB-inside s.r.o.tsoukup@b-inside.cz

About projectName of the project: Social experimentation for active ageingRun: 2010 - 2011Small scale experimentsSame methodology

- Base line study- Four pilot actions- Independent evaluation (both quantitative and qualitative)

Four pilot actions:- Edinburgh (Scotland)- Kington (England, rural area)- Maribor (SL)- České Budějovice (CZ)

What is Social experimentation?- Testing of new approach to address social needs- Independent Evaluation- Impact through mainstreaming or up-scaling

Why the need for Social experimentation?- Growing Social needs- Weakening of intergenerational solidarity- Living longer-working longer- Unsustainability of current models of care- More one person households of older people- A broken economic model?

Edinburgh pilot action

Aim: Extending Good Practice on Age Management Policies and Practices in Small and Medium Sized Companies and Organizations Process:- semi structured interviews with management and workers in 6 employers - age management brochures, tailored age management feedback, age management workshop- follow up interviews with intervention group + interviews with control groupOutcomes:- more interest in age management from management- changes in requirement procedures (not „discriminating“ older people)- positive effort to change perception that certain jobs are suitable, or unsuitable, for certain age groups- look sympathetically at request for part time and flexible working- larger campaign / debate is needed, workshop and bouchore are not enought

Kington pilot action - rural area

Aim: Unlocking the potential of people over 50Process: - An intensive program of support for older people looking for employment or economic engagement through enterprise- Community based and managed enterprise providing training, support and information to residents of the local community.- Individual mentoring- Monthly meetings - program according to members (12x)Outcomes:- new motivation gained (got out from depression)- 4 of 10 in job- 2 based own business- 4 wanted to be more active in voluntary work

Maribor pilot action

Aim: Rethinking of older people participation at the Labour Market in Slovenia - new job clubs focused on older unemployedProcess: - Orientation phase- 5 monthly modules (Employment, Communication, Health, Active life, Lifelong learning)- comparison with official job club provided by employment servicesOutcomes:- the need of well-informed officers- more trained mentors- allow jobseeker to attend modules according to their wish- more emphasis on active job search- members felt too well in the group and they didn‘t wanted quit it

České Budějovice pilot action

Aim: Re-thinking enterprise support for older peopleProcess: - The built up interest in entrepreneurship- Assistance at setting up a business- Assistance at retaining business Outcomes:- 6 of 23 started the business and other 10 got employed- in control group only 2 of 51 set up business- the motivation phase need to be strictly targeted to older unemployed- entrepreneurship can‘t solve the problem of unemployment of older people (it‘s suitable only for 5-10% of the target group)