social media and healthcare

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Social Media & Healthcare Iris Thiele Isip Tan MD, MSc @endocrine_witch Chief, University of the Philippines Medical Informatics Unit Professor, University of the Philippines College of Medicine eHealth Summit SMX, 28 Jul 2015 Tuesday, July 28, 15

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Page 1: Social Media and Healthcare

Social Media & HealthcareIris Thiele Isip Tan MD, MSc @endocrine_witch Chief, University of the Philippines Medical Informatics UnitProfessor, University of the Philippines College of Medicine

eHealth SummitSMX, 28 Jul 2015

Tuesday, July 28, 15

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#HealthXPH on Twitter

Dok Bru on Facebook

SOCIAL MEDIA AND HEALTHCARE

Researchon social networks

Tuesday, July 28, 15

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#HealthXPH on Twitter

Dok Bru on Facebook

SOCIAL MEDIA AND HEALTHCARE

Researchon social networks

Tuesday, July 28, 15

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@endocrine_witchTuesday, July 28, 15

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@endocrine_witch@bonedoc@giasison@cebumd

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Hashtag Used to mark keywords or topics in a TweetCreated organically by Twitter users as a way to categorize messages

- Twitter Help Center

#

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#HealthXPH: A Series of Fortunate Events How it began ...www.endocrine-witch.net

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What is #HealthXPH? A collaborative effort

www.remomd.com

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It’s a collaborative effort of healthcare stakeholders -

healthcare professionals, institutions, academe, patients

and policy makers.

What is #HealthXPH@bonedoc

www.remomd.com Hands 2 by Eastophttp://www.freeimages.com/photo/1434811

Tuesday, July 28, 15

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It will discuss, use and continually push the boundaries of social media and

other emerging technologies in healthcare to impact the Philippine healthcare landscape.

What is #HealthXPH?@bonedoc www.remomd.com

Tuesday, July 28, 15

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It encourages collaboration and application of emerging technologies to

improve delivery of healthcare.

What is #HealthXPH?

@bonedoc www.remomd.com

App Sketching by Johan Larsson,https://flic.kr/p/dHLKPt

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What is #HealthXPH?@bonedoc

www.remomd.com

It is open and free.

It aims to educate all healthcare stakeholders.

Image credit: “Holding hands” by sbekulator http://www.sxc.hu/photo/835200

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Social media is going to impact Philippine healthcare. #HealthXPH wants to make it a positive one.

What is #HealthXPH?

@bonedoc www.remomd.com

Paparazzi by Shena Tschofen,https://flic.kr/p/bEjPKP

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What is #HealthXPH?

@bonedoc www.remomd.com

Social media and other emerging technology is

making it easier for patients to access their healthcare professionals, institutions and policy

makers. #HealthXPh will give insights on how to effectively manage this upsurge.

Paparazzi by Shena Tschofen,https://flic.kr/p/bEjPKP

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Social media opens new possibilities to participatory medicine

practice in the Philippines. #HealthXPH is taking advantage of that.

What is #HealthXPH?

@bonedoc www.remomd.com

Doctors with patient, 1999 by Seattle Municipal Archiveshttps://flic.kr/p/7bEsuE

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#HealthXPh Discussing Emerging Technologies that Impact Philippine Healthcarehttps://www.facebook.com/groups/HealthXPh/

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Tweet chat Pre-arranged chat through tweets that include a predefined hashtag to link those tweets together in a virtual conversation

- Susan Gunelius http://weblogs.about.com/od/twitterfaqs/f/TwitterFAQTweetChat.htm Multiple Tweets Plain by mkhmarketing

https://flic.kr/p/dVaqmj

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www.endocrine-witch.net

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Impressions No. of tweets/participant x no. of followers that participant currently has; added up for all participants

Multiple Tweets Plain by mkhmarketinghttps://flic.kr/p/dVaqmj

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#HealthXPH registered onSymplur’s Healthcare Hashtag Project

25 July 2015

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#HealthXPH Symplur Stats1 Jan 2014 – 19 Feb 2015

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#HealthXPH Symplur StatsTweet Activity1 Jan 2014 – 19 Feb 2015

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#HealthXPH Symplur StatsTweet Activity2 Jan – 30 Jan 2014

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www.healthxph.netTuesday, July 28, 15

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www.connectedaction.net

Social network analysis

using NodeXL

Marc SmithChief Social ScientistConnected Action Consulting Group

Tuesday, July 28, 15

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#hcsmph 450 attendees

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Signing of #HealthXPh manifesto at #hcsmph

Philippine Medical AssociationPhilippine College of Physicians

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Doctors 2.0 & YouParis June 4-5, 2015

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Philippine College of Physicians Annual Convention Manila, May 2015

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Social Media Day 2015 General Santos CityJune 2015

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#HealthXPH on Twitter

Dok Bru on Facebook

SOCIAL MEDIA AND HEALTHCARE

Researchon social networks

Tuesday, July 28, 15

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McMahon KL. Power and Pitfalls of Social Media in Diabetes Care. Diabetes Spectrum Nov 2013;26(4):232-5.

HCPs, social media & patient care

Ignore Like me

Build empire

Evaluate & refer

Patient education & support

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www.facebook.com/EndocrineWitch

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www.dokbru.endocrine-witch.net

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By OpenStax College [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons

What’s an endocrinologist?

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#HealthXPH on Twitter

Dok Bru on Facebook

SOCIAL MEDIA AND HEALTHCARE

Researchon social networks

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“As opposed to the doctor-centric, curative model of the past, the future is going to be

patient-centric and proactive.”Elias A. Zerhouni MD, NIH Director

Dec 2007

Image by JD Hancockhttp://www.flickr.com/photos/jdhancock/4100030094/

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GMG ... Google Mo G*g*!

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Search the Internet for

health information, I can. Yes, hmmm.

Image credit“The true mystery of the world is the visible, not the invisible.” by JD Hancock,

http://www.flickr.com/photos/jdhancock/5813423429/in/set-72157626898819900

~80% find the health information they need

Pew Internet & American Life Project

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Existing content in the WWW does not meet the content needs of underserved communities.

Lazaras & Mora (2000). Online content for low income and underserved Americans: the digital divide’s new frontier.

Image credit“I fought the lawn ... and the lawn won.” by JD Hancock,

http://www.flickr.com/photos/jdhancock/3521006248/in/set-72157618524893239/

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Local-oriented contentAccessible to those with low literacyInformation in multiple languagesInformation created by the underserved communities

Lazaras & Mora (2000). Online content for low income and underserved Americans: the digital divide’s new frontier.

Image credit“I fought the lawn ... and the lawn won.” by JD Hancock,

http://www.flickr.com/photos/jdhancock/3521006248/in/set-72157618524893239/

More ...

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Image credit“Career-limiting move” by JD Hancock,

http://www.flickr.com/photos/jdhancock/3591682866/in/set-72157626809398652

Do we have an obligation for protective action to improve quality and

support safety of social networks?Weitzman et al. J Am Med Inform Assoc 2011;18:292-297

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How is social media transforming healthcare in 2015? One of 9 semi-finalists

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#pregnancy #diabetes #gestational diabetes Symplur Signals

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Twitter Content Categories Dann S. First Monday 2010; 15(12)

ConversationalQueryReferralActionResponse

PhaticGreetingFourth wallBroadcastUnclassifiable

NewsHeadlinesSportEventWeather

Pass alongRTUGCEndorsement

StatusPersonalTemporalLocationMechanicalPhysicalWorkAutomatedActivity

Spam

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#HEALTHXPH TWEET CHAT SCHEDULE: Saturday 9 pm Manila time

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