social media campaign
TRANSCRIPT
JOUR 4530 Erika Barth, April Cunningham, Edie Lotus, Allison O’Brien, Haley Kennedy
Court St. Communications Social Media Campaign Plan: The Pigskin
Executive summary
Throughout the 2015 Fall Semester, Court St. Communications has been
pleased to have worked directly with our new client, The Pigskin Bar and Grille, to provide
them with this new and improved social media campaign plan.
Included in the campaign are all the necessary tools and research The Pigskin will
need in order to improve their overall engagement with the Ohio University and Athens’
community online. We hope that by implementing this plan, The Pigskin will not only
reach a larger portion of their target audience but do so in a more engaging and strategic
way which will ultimately drive more consumers to their restaurant.
Our plan starts out with a social media (SM) audit in which our team analyzed and
researched The Pigskin’s previous SM presence, tactics, and overview at the starting at
the beginning of the semester. Next, a Research and Analytic (REAL) Report is provided
which contains analytics, survey findings, Google keyword recommendations, and overall
implications which was used as the foundation for recommendations and strategies.
In the recommendations and strategies section, we created a list of goals that The
Pigskin’s future social media presence should hope to fulfill. These goals are
accompanied by a strategy on how to reach these goals and a rationale on why these
specific goals were selected. Next, we propose a social media policy and tentative budget
to help provide The Pigskin with a foundation to work with when creating any future SM
posts.
We conclude this campaign plan with a content bucket and calendar both filled
with ideas derived from our research and analytics section. In the calendar, we provide a
tentative schedule to help ease Pigskin into our social media campaign plan and to serve
as guideline on how to distribute content throughout a month’s time.
Finally, The Court Street Communications team would like to take a brief moment
to thank The Pigskin part-owner and general manager Chris Roach and manager Jenny
Alu for participating as our client throughout this semester. Our team members Erika
Barth, April Cunningham, Edie Lotus, Allison O’Brien, and Haley Kennedy hope that this
plan serves as beneficial to The Pigskin’s future social media efforts and drives more
business and awareness of everything The Pigskin has to offer to its consumers.
If you have any further questions or concerns please email us directly at:
Social Media Audit
1.Raison D’etre of The Pigskin:
● Mission: "At The Pigskin we strive to provide the highest quality food and beverages in a
clean and safe environment while upholding all of the laws and regulations required of us
by our license and the laws of the state and local government. In doing so, we seek to
cultivate a regular clientele who see The Pigskin as their favorite place for food and
drink. We will fulfill this mission by showing the utmost in respect to our customers,
never discriminating on the basis of race, ethnicity, age, gender, religion, sexual
orientation or any other reason."
● Vision: N/A
2. Is there a written purpose of using social media channels for The Pigskin?
● No, the Pigskin does not have a clear purpose for their social media channels. The
purpose we will assign to The Pigskin will be to: Create a large following on social media
in order to increase sales through the use of customer engagement and increased brand
awareness.
○ Enhance awareness about the Pigskin brand: Bring awareness to daily food
specials and events.
○ Enhance engagement with customers: Promote energetic staff, ping pong table,
pool tables, patio, and other special features of The Pigskin.
○ Increase sales growth: Generate more business on weekdays.
○ Increase social media traffic: Grow Twitter, Facebook, and Instagram followers
by 50% by the end of spring semester.
3. Social media activity strategy
● There is no set strategy clearly written out for The Pigskin besides organizing their
posts through Hootsuite. Court St. Communications plans on developing a strategy for
The Pigskin.
4. Current SM platforms:
● Pigskin originally created multiple SM platforms in order to reach those customers who
favor one platform over another. Currently The Pigskin uses Hootsuite to manage their
posts that are present on the following platforms:
○ Facebook: 1,450+ likes and 2,650+ check ins. Photos and statuses are posted 35
times a month.
○ Twitter: 3,000+ followers. Approximately 2,000 tweets posted ranging at about 1
tweet per day.
○ Instagram: 400 followers. 60+ pictures have been posted, posts range from being
once every week or so.
5. SM policy and guidelines:
● There are no official guidelines or policies set for Pigskins social media. However,
inappropriate tweets or pictures are not tolerated by the Pigskin owners.
6. SM Budget
● The Pigskin has no budget for SM
7. SM Engagement
● Pigskin engages with their customers primarily by posting and responding to customers
questions, complaints, and comments on social media. The Pigskin does not participate in
any social media contests with their stakeholders.
● There is no definition for The Pigskin on what appropriate stakeholder engagement looks
like.
● Anytime Pigskin posts on social media and they receive a like, share, mention, and so on
in return is the only time engagement happens. The majority of their engagement happens
on busy weekends and posts about homecoming, etc.
8. SM Voice
● The Pigskin tries to keep things light and positive while keeping its customers informed.
The Pigskin uses local language and slang to maintain a friendliness with their social
media followers, while also claiming pride in their university affiliation.
9. SM Listening and monitoring
● There are no listening or monitoring tools set in place by Pigskin.
10. SM Support
● Jenny Alu, Pigskin Bartender/Server Manager and Catering Sales Manager, is in charge
of the Pigskin posts on social media from her own personal cell phone and laptop.
However, The Pigskin owners and fellow manager Veronica Sefchik have access to the
SM platforms if Alu is unable to post or out of town
***While researching for this Social Media Audit, The Pigskin expressed that social media is a
generally new concept to them. When asked “Why?”, manager Alu said “obviously we are not a
chain & social media is mainly a new concept to Ric and Roach (owners) so it's not been made
to be the most professional thing in the world***
REAL Report
(Analytics)
Mentions
● Number of Total Mentions: 22
● Number of Twitter Mentions: 22
● Number of Mentions on Other Platforms: 0
● Average Daily Mentions: 2
Sentiment
Astute Social analytics software has the ability to collect mentions and sentiments on
social media. These sentiments categorize the attitudes expressed when mentioning
Pigskin into positive, negative, and neutral sentiments.
● Positive Mentions: 3
● Neutral Mentions: 19
Negative Mentions: 0
Emotion
Astute social has the ability to determine a specific emotion for content that mentions
Pigskin. In this case, there has been 1 mention categorized as affection, 1 as anger, and 2
categorized as appreciation. These numbers do not represent the majority of Pigskin’s
mentions, as the algorithms used to detect emotion can sometimes be incorrect. For
example, one mention was detected as “angry,” yet when reading it, the post clearly has
no intention to portray anger.
● Anger:
The same post flagged above as angry was also categorized as the only “affection”
mention, displaying the disconnect between the true emotion and the emotion perceived
by Astute Social.
● Affection:
● Appreciation:
Topics
Astute Social was only able to detect one topic related to Pigskin: HallOUween. It is not
surprising to see this the dominant topic because it is a seasonal event focused on Court
Street, which draws thousands of people each year. This prominence of HallOUween
relates to the heightened activity on special weekends Dad’s Weekend, Homecoming, and
weekends that feature major football games.
Although Astute fell short on topics, the software was able to detect key words used
when mentioning Pigskin.
● Come
● Burger
● Pound
● Patio
● Boneless
Word Cloud
Geography
The majority of posts were located in or close to Athens, Ohio. This result is logical
because Pigskin is a local venue. There are a few tweets from California and North
Carolina, which seemed like an outlier, but it was not unusual considering the content
was about looking forward to Homecoming. One anomaly was a tweet from Greece.
This tweet about lost keys at Pigskin originated from Greece, but indicates that the poster
was recently at the venue. This leads to the conclusion that the software incorrectly
placed the post in Greece, or the poster tweeted at the wrong Pigskin handle.
Insights
The major insights provided by the social media analytics data focus around content and
timing. When reviewing tweets that are positive, appreciative, and affectionate, the
prominent topic was always about prices and discounts. The content in these favorable
tweets are centered around the prices of cheap food and specialty drinks. This is
evidence that Pigskin’s promotions have the ability to draw more engagement through
mentions, but the bar and restaurant have yet to capitalize on the local college tendency
to share the knowledge when it comes to discount food and drinks.
Another dominant and important insight that was taken from the analytics data is that
timing is important. It seemed to be that mentions and interactions were at their peak
during specialty weekends. HallOUween, HomecOUming, Dad’s Weekend, and major
football weekends all caused a steep incline in the number of times Pigskin was
mentioned. This means that strategies should be planned around major event weekends.
An effort should be made by Pigskin to harness the heightened online activity that occurs
on special weekends and use it to draw attention to the business.
Survey
Survey data collection and participant description:
● We hosted our survey on Qualtrics
● https://ohio.qualtrics.com/SE/?SID=SV_6J66IrRkERbqz6B
● Total number of questions asked: 11
● Data Collection dates and time period: October 1, 2015-October 26, 2015
● Number of participants: 55
● Age of participants: 18-25 (55)
● Sex of participants: male-11, female-44
Results:
● Questions:
1. What is your age?
● For this question, all participants that completed the survey were between the
ages of 18-25. This is not surprising considering our target audience is college
students that attend bars in downtown Athens.
● Most of these results occurred within the first couple hours the survey was
posted. Our primary channel of data collection occurred through OU class
Facebook pages.
2. What is your sex?
● For this question most of our participants were women at 80%.
● The smallest group of participants were male, making up just 20% of all
participants.
● Since we do have such a high percentage of females answering this question,
results might be slightly skewed toward a female perspective. This might be an
indication that more females were online at the time the survey was posted, more
females were enrolled in a strategic communication class or, more females
decided to complete the survey. Disclaimer: these are all subject to the
researchers best guess.
3. What social media platform do you use most often?
● For this question our largest group of participants tends to use instagram the
most for daily use (38%)
● Our second largest group of answering participants tend to use Twitter the most
(35%)
● Followed by our third largest group that uses Facebook the most (22%)
● The remaining participants used snapchat the most (5%)
● These results were interesting because a later question that was asked had the
most people following bars/restaraunts on Twitter versus any other social media
sites.
4. In general, at what times during the day do you check your preferred social media
sites?
● Our most preferred time to check social media was night at (69%)
● Our second most preferred time was a tie between morning and afternoon (55%)
● These results reveal that people may be more receptive to social media blasts
during the early morning, mid afternoon, and night hours
● If we could repeat the survey, it might have been more clear to specify specific
times that these answers cover
5. Do you follow any bars/restaurants on Court Street on Social Media?
● Our highest percentage of participants responded no to following bars and
restaurants on Court St. (56%)
● Seeing our low number of followers on The Pigskin’s social media channels, the
responses and the actual numbers of followers seem to match up
6. If yes to question 6 how many?
● After taking a look at our results, the most popular amount of bars/restaurants on
Court st. followed on social media was 3 sites (40%)
● The second highest number of social media sites followed was 2 (20%)
● To calculate these numbers, we excluded the answer “a lot” and “3-4” to get 20
total responses
● With this being said, the mean of the data is approximately 2.8 social media
accounts followed which is consistent with our 3 sites being the most popular
● Overall it seems that from the small amount of people that did follow these
platforms, there was a 3 account average which is interesting
7. If yes to question 6 please list bars or restaurants followed:
● After looking at the responses, the most followed bar on social media was a tie
between Stephan’s, Pawpurr’s and Jbar at around 11% each
● The second most followed bar according to our participants was also a tie
between the C.I. and Red Brick at around 9% each
● The lowest followed were Casa, Fluff, Mike’s, and Broney’s at just over 2% each
● Pigskin placed just under 7% of participants following it
● As the results seem to state, people follow a wide range of bars on Court st., but
the following of The Pigskin among participants was around the middle of the two
range outliers. This gives its popularity an average rating.
8. Why do you follow these bars/restaurants on social media?
● Looking at this graph, the highest percentage of participants do not follow
bars/restaurants on Court st. at all (51%)
● As for people that do follow the social media accounts, the most likely reason
seems to be for specials (25%)
● The least likely reason for people to follow social media accounts for the bars is
for events (4%)
● Overall, this leaves our group a lot of room for growth. The biggest challenge will
be getting people to follow The Pigskin’s social media platforms. Without
followers, it will not matter what content is presented.
9. Do you follow The Pigskin on any social media platform?
● The largest percentage of participants do not follow The Pigskin on social media sites (91%)
● Like mentioned before, this means that in order to get more of the information out through the social media channels, there needs to be a drastic increase in followers
10. On which social media platforms are you most likely to follow bars and restaurants
on?
● The highest percentage of participants by far are more likely to follow bars on
Twitter (72%)
● While the least likely of what participants actually reported they would use is
Instagram (13%)
● This is somewhat good news for The Pigskin because the platform that is most
active is their Twitter page
11. In general, what kind of content would you prefer to see from a restaurant/bar on
their social media sites?
● After reviewing the answers that participants gave the most common answer was specials for what people want to see (45%)
● The second highest response was events (30%)
● The lowest response was funny tweets/advertisements (5%)
● These responses were taken out of 40 possible choices to determine percentages
● With this information, we can conclude that customers want to see if The Pigskin is offering any menu items that are not normally offered to entice them into coming. With this in mind, customers might be more interested in new spins on existing items that The Pigskin already offers
Key Takeaways: Survey Data
● Results may be skewed toward the female population
● Although more participants prefer connecting with Instagram for everyday use,
they prefer connecting Twitter for Court St. bars and restaurants
● It would be best to post during night(8 pm), early morning (9 am), or mid
afternoon (2 pm) to ensure people would see posts
● The majority of our participants don’t follow bars/restaurants on Court st. through
social media, but those that do follow around 3 pages
● Only around 7% of people who participated in the survey follow The Pigskin on
social media which leaves much room for gaining new followers so that customers
can be informed of content
● When posting, The Pigskin should mention specials and events the most to gain
the interest of followers through Twitter
● The biggest issue will be figuring out a way to gain more followers (ex. paid
advertising, signage in bar, coupons)
Keyword Recommendations
A. Most useful Keywords:
1. Black Widow
a. Avg. Monthly Searches: 246,000
b. Competition: Low
2. BBQ
a. Avg. Monthly Searches: 90,500
b. Competition: Low
3. Pulled Pork
a. Avg. Monthly Searches: 60,500
b. Competition: Low
4. Burgers
a. Avg. Monthly Searches: 33,100
b. Competition: Low
5. Red Death
a. Avg. Monthly Searches: 9,900
b. Competition: Low
B. Our group first decided on these keywords because they’re big sellers on the menu for
The Pigskin (e.g. Black Widow, Pulled Pork, and Red Death) but also keywords that bring
individuals searching for more generic words (e.g. BBQ and Burgers) to The Pigskin as
well when searching online. These keywords, were not only racking relatively high
average monthly searches but also all had low competition which means The Pigskin is
more likely to show up higher in the links Google provides when users search these
keywords.
Implications
According to our survey results, the majority of our respondents prefer Instagram
the most and Twitter the second most for their primary social media platform, totaling
73%. However, later on in the survey we found that 72% of our respondents actually
prefer to follow bars and restaurants on Twitter. These findings indicate that The Pigskin
should utilize Twitter and Instagram to reach and communicate with their current and
potential customers. The Pigskin is currently active on both Twitter and Instagram with
about one post each day on Twitter and only about a post a week on Instagram. Based
on the use and interest in Instagram, The Pigskin should post much more than a few
times a week.
From Astute, it is evident that there are 22 mentions for The Pigskin. Of the 22
mentions, 19 of them are considered neutral, 3 are considered positive and 0 are
considered negative. This implies that the people who tweet about The Pigskin don’t
seem to have negative feelings toward it. This is definitely a good thing for The Pigskin
since keeping their customers from being unhappy is crucial to their overall business.
As mentioned in our social media audit, The Pigskin uses social media to promote
daily food specials and events. According to our survey results, people follow bar
accounts such as The Pigskin to see information about discounts and specials. When
asked what types of content people would want to see from these accounts, people
suggested that The Pigskin should include funny tweets, clever advertisements, and
interactions with customers. Interactions with followers and potential customers online
was not a part of Pigskin’s social media strategy. In question 11 from our survey, some
suggested that interactions and fun conversations with people online is what they would
like to see on a bar/restaurant social media site.
The Pigskin only tweets once per day but the majority of the people surveyed
check their social media accounts around three times throughout the day; once in the
morning, once in the afternoon, and once at night. By only posting once per day on
Twitter and once a week on Instagram, this is not the most effective way to generate or
increase sales at The Pigskin. By posting more throughout the day on Twitter and more
throughout the week on Instagram, it could potentially draw in customers by noticing
their posts on their timeline or news feed.
Less than 10 percent of people surveyed follow The Pigskin on any social media
platform. This low number of people likely contributes to the problem of trying to
increase sales. By integrating new strategies and content ideas, followers could increase
and in turn increase the amount of people who come in to purchase something to eat or
drink.
6. Strategies to Consider:
1. Goal: Increase customer engagement via social media.
a. Strategy: Post content at different times throughout the day; once in the
morning, once in the afternoon, once at night.
i. Rationale: According to our survey results, the morning, afternoon
and night were the times that the majority of people checked their
preferred social media accounts. As of today, the content posted on
the social media pages for The Pigskin is once a day.
a. Strategy: Post discounts, specials, and interactive content.
i. Rationale: Question 11 asked what kinds of content would one
prefer to see from a restaurant/bar on their social media sites. This
question provided the chance to suggest content that would draw
attention to their social media pages. People suggested that they
would follow to see discounts, specials, and menu items. The Pigskin
executes this strategy very well on Twitter and Instagram. However,
the survey results also suggested that people also want to see funny
tweets, clever advertisements, and daily interactions with students.
2. Goal: Increase promotion of the various aspects of The Pigskin via various social
media platforms
a. Strategy: Promote energetic staff, ping pong table, pool tables, patio and
other special features of The Pigskin.
i. Rationale: In our social media audit, we created a written purpose
for The Pigskin that including enhancing engagement between The
Pigskin and its customers. They need their current and potential
customers to know the kind of experience they will receive and the
kind of atmosphere they can expect while dining at The Pigskin.
Promoting the ping pong and pool tables will let people know that
they can be entertained while visiting The Pigskin and promoting the
patio can let them know that there is more space to hang out while
getting fresh air. Promoting the staff will let people know that they
can expect a friendly environment and atmosphere at The Pigskin
b. Strategy: Link various social media sites to cross-promote.
i. Rationale: According to our survey results, 73 percent of people use
Twitter and Instagram as their preferred social media sites. By
including the Instagram link to The Pigskin’s bio on Twitter and vice
versa, it would provide an easier way to access and learn more
about what products The Pigskin has to offer. Having these social
media accounts to be linked via Hootsuite or another social media
tool, would provide a higher reach and allow followers to see The
Pigskin’s posts more than once a day.
3. Goal: Increase sales growth (especially on weekdays)
a. Strategy: Offer contests via social media
i. Rationale: In our social media audit, we found that The Pigskin does
not engage in any form of contests or giveaways on social media.
We also learned that The PIgskin wants to generate more business
for weekdays. We think that a way to do this would be to offer some
contests and include free giveaways such as a free appetizer, meal,
drink, etc. for participating. If these events occur on weekdays, we
feel as though it will encourage more customers to go into The
Pigskin on weekdays, therefore generating more weekday business
for them.
7. Social media policy and guidelines:
1. Only authorized interns and The Pigskin employees may have access to post
content to any social media accounts
2. No use of vulgar language or explicit content will be permitted to be posted on
any account
3. Reserve use of personal accounts for breaks and outside work as to not confuse
any The Pigskin accounts with personal accounts
4. Always double check to ensure no grammatical, wording, or other errors get
published on any The Pigskin social media accounts (if an error is detected
apologize to viewers and correct)
5. Make sure to optimize posts by adding relevant hashtags, videos, pictures, and
keywords to each post
6. Avoid controversial topics, keep posts positive, and make sure posts are
professional
7. Make sure to respond to active users about concerns, questions, and general
comments in a timely manner (within 24 hours)
8. Make use of university sponsored events (ex homecoming), community events,
and other culturally related holidays to promote menu items
9. Never post negative content about current employees, customers, or any menu
items on both The Pigskin accounts and personal accounts while employed at The
Pigskin
10. Make sure to post regularly (at least 3 times a week on each account) to best
engage viewers
11. Tailor each individual The Pigskin account to target audiences related to that
platform
12. Have fun posting!
8. Social media budget:
We suggest that The Pigskin should hire a student intern or a current employee to
take five hours every week to contribute to social media monitoring. The social media
monitor will actively engage with followers by replying to tweets and initiating
conversations with potential customers. This person will also be in charge of creating
content such as images, memes, and clever posts to gain interest of followers on these
sites. The student intern or current employee should be paid at minimum wage of
$8.10/hr for their services.
Based on our survey results and implications, we believe that contests and
giveaways would be a great way to gather more customers on the weekdays. We suggest
that several contests throughout the year can be used to promote the social media pages
and get people into the restaurant, especially on the weekdays. The giveaways will
include 10 giveaways of $10 gift cards and five giveaways of free appetizers. These
giveaways are a chance to increase engagement and promote sales across all platforms.
One Year Tentative Social Media Budget
Social Media Monitoring $2,106
Contests and Giveaways on Social media $100
Total: $2,206
9. Content Buckets:
Content bucket #1: Promotions
● Daily Specials (Sandwich/Wrap Monday, Burger Tuesday, Wingsday, Free App
Thursday)
● Weekday Giveaway Contests
● Catering/ Carry-Out
● Craft Beer Offerings/Reminders
The promotional content bucket will primarily be used on The Pigskin’s Twitter page. The
survey conducted has shown that promotional content and restaurant information
would have better reception on Twitter and would encourage an increase in followers by
distributing time-sensitive promotional information. Although the promotional content
bucket will be used more effectively on Twitter, some visual content such as craft beer
pictures or food specials can be easily used for The Pigskin’s Instagram account.
Content Bucket #2: Visual Content
● Drink/ Cocktail Photographs (Black Widow, Red Death, Craft Beers)
● Food Prep Videos
● “Tipsy Bartender” Videos
● Monthly Employee Profiles
● Feature Photographs (Event photos, ping pong, patio)
The visual content bucket seeks to improve traffic on the Pigskin’s Instagram account by
producing unique visual content that features Pigskin’s employees, food and drinks, and
behind-the-scenes videos of food and drink production. Photographs of food and drinks
can be edited into a meme-style image featuring the ingredients of each item, which
allows the same picture to be used across Instagram and Twitter platforms. Employee
profiles can also be released monthly as if they were “trading cards,” which would
improve employee morale and The Pigskin’s connection with the community. This
content bucket also seeks to incorporate videos into the Pigskin’s social media plan.
Videos of food production, (such as the hand-made mozzarella sticks,) or drink how-to’s
would capitalize on the online “Tipsy Bartender” trend and connect Pigskin to a wider
audience outside of the local scene.
Content Bucket #3: Sports
● NFL/NHL/NBA Announcements
● Ohio University Sports Events
● Score Guess Contest
● Live Tweet Sports Events (Includes Score Updates)
Content Bucket #3 will engage sports fans through the use of Twitter. Besides spreading
information about Ohio University and professional sports events, Pigskin will attempt to
use Twitter to enhance engagement during sports broadcasts by holding score contests
and live tweeting games. The score guess contest will encourage users to tweet what
they think the score will be for a sporting event. The closest winner to the actual score
will receive a prize that has been predetermined by the social media budget.
Content Bucket #4: Ohio University
● Alumni Updates
● Ohio University Academic Events (Scripps Innovation Challenge, Marching 110, Art
Exhibits)
● Special Weekends (Homecoming, HallOUween, Sibs Weekend, Dad’s Weekend,
Number Fest)
● OU Pride
The Ohio University content bucket seeks to capitalize on the attention brought to Athens
by the university, and direct it towards The Pigskin. Although photo content and meme
announcements can be used on Instagram, this content bucket will primarily be used on
Twitter. Alumni updates will encourage users to tweet their Pigskin or OU memories
while the Pigskin also generates their own alumni updates by reaching out to followers.
The Pigskin will also feature announcements, general information, and commentary on
special weekend events like Homecoming, HallOUween, and Dad’s Weekend.
10. Content Calendar
Date Time Twitter Instagram
1 October (Thurs.) 8 am Stop by @The_Pigskin for #FreeAppThursday and get a free app with 2 entrees
2pm Picture of cocktail) Get ready for reading day tomorrow with The Pigskin’s Black Widow #ThirstyThursday
(Picture of cocktail) Get ready for reading day tomorrow with The Pigskin’s Black Widow #ThirstyThursday
2 October (Fri.) 12pm (Pool shot GIF) Pool Game at @The_Pigskin? #TGIF
1pm Join #FridayLunchClub: Come to 6 Friday lunches get the 7th free!
3pm OU reading day supply kit: Pigskin, Pingpong, and Pints
6pm (Pic of a frosty drink) Feeling thirsty? #Pint #CraftBeer
3 October (Sat.) 8 am Dont forget that @The_Pigskin lets you call to #Carryout (phone number)
2 pm (Pic of sunny patio) Soaking up the last of the summer sun #DayDrinking
5pm #HappyHour Kicks off in 60 minutes! #BeeroftheWeek
4 October (Sun.) 8 am Recover from the weekend with #Mimosas and #BloodyMarys 11am-4pm
(Bloody Mary Pic) Recover from the weekend with discount #Mimosas and #BloodyMarys
2 pm (Video of drink creation) #SundayShots watch our bartender create the #Sharkbite
5pm #MillerLite draft: Keep your cup & get $2.50 refills
5 October (Mon.) 9 am Tweet your favorite OU trivia @The_Pigskin today to win a giftcard
12pm $5.99 Sandwich and Wrap Monday. Try the Rachel Wrap
(Pic of Rachael Wrap) All this goodness: Only $5.99
6pm Got the Monday Blues? Come have a #Mojito with us #MojitoMonday
6 October (Tues.) 9 am It’s Burger Tuesday! Any burger and fries for just $6.99
12pm Share your Alumni Memories by tweeting @The_Pigskin
5 pm (Pic of Burger) Don’t forget the beef for dinner #BurgerTuesday
(Pic of Burger) Don’t forget the beef for dinner #BurgerTuesday
7 October (Wed.) 9am It’s #WINGSDAY! Get a full lb of wings for just $5.99
12 pm It’s Martini Wednesday! Keep it fancy with
martinis and Budlight in aluminum bottles
4pm (Employee profile meme) @The_Pigskin is proud of its hardworking staff
(Employee profile meme) @The_Pigskin is proud of its hardworking staff
8 October (Thurs.) 9 am It’s that time again. #FreeAppThursday Buy 2 entrees and get a free appetizer
4pm #FreeAppThursday is here. Watch the game and enjoy free food
(Pic of Black Widow, Red Death drinks) #ThirstyThursday #BlackWidow #RedDeath #PigSkin
7pm Live tweet NFL game
9 October (Fri.) 9am Looking to feed your organization or company? Don’t forget @The_Pigskin does catering
12pm Kickoff Homecoming with #Mimosas and #BloodyMarys 11am-4pm
5pm Homecoming is here! Stop by @The_Pigskin for local love and nostalgia
(Vintage OU Party Photo) Remember when you were the king of kegs? Visit @The_Pigskin to relive your younger years
8pm Join us for #KegsAndEggs tomorrow. 7pm sharp
(Pic of previous kegs and eggs) #KegsAndEggs tomorrow at 7am Be Ready.
10 October (Sat.) 8am Live Tweet Kegs and Eggs event
12pm (Pic of kegs and eggs event from earlier in the day) Who in this photo is still kicking after this
(Pic of kegs and eggs event from earlier in the day) Who in this photo is still kicking after this morning’s
mornings #KegsAndEggs event?
#KegsAndEggs event?
6pm Finish off your Saturday at @The_Pigskin and make the good times last
11 October (Sun.) 9am Vegetables are a part of a balanced diet. Enjoy a #BloodyMary at @The_Pigskin for a balanced breakfast
12pm It’s game day! Watch the game at @The_Pigskin and indulge in some cold brews
5pm NFL Score Updates
12 October (Mon.) 9am Monday. The perfect day for any sandwich or wrap: only $5.99
12pm Have a prediction for the game tonight? Tweet your score predictions to win a free app!
5pm Don’t miss #MojitoMonday at @The_Pigskin
10pm Announce score prediction winner
(Pic update of final game score and score prediction winner shout-out)
13 October (Tues.) 9am All burgers are just $6.99 today. Come in and try our XXX burger
12pm It’s #TequilaTuesday! Checkout @The_Pigskin’s refreshing margarita selection
5pm Going up on a Tuesday? Hit up @The_Pigskin for
our happy hour selections!
14 October (Weds.) 9am (Video of Homemade wings production) Wanna know what makes our wings so great? #TLC #Wingsday
(Still from wing video) #Pigskin #Wingsday
12 pm Support Bobcat Swimming! Wishing good luck to the OU fishies tonight
(Picture of Martini) Maximize #Martini Wednesday
4pm Tweet an OU trivia fact to @The_Pigskin and you could win a giftcard!
15 October (Thurs.) 12pm Take your hot date to #FreeAppThursday. Buy two entrees, get a free app
2pm Tell @The_Pigskin about your old OU drinking stories and wish you were here
5 pm Date night? Our #FreeAppThursday pairs nicely with a film at the @Athena
(Pic of Long Island and Spiked Lemonade) #ThirstyThursday #LongIsland #SpikedLemonade
16 October (Fri.) 9am Hit up @The_Pigskin for lunch today and hit up the ping-pong table!
(Pic of BBQ) Get your #BBQ on this Friday at the #FridayLunchClub
12pm Tonight might be the last of the warm weather. Spend it on @The_Pigskin patio
5pm (Pic of frosty beer) Full. Flavor. Frosty. Friday. Get some at @The_Pigskin
(Pic of frosty beer) Full. Flavor. Frosty. Friday. Get some at @The_Pigskin
17 October (Sat.) 9am #ShoutOutSaturday
Tweet your best bar memory @The_Pigskin
12pm Let @The_Pigskin be your homebase for all things sports
5pm Hit up #HappyHour today 7-9! $2 Well and Domestics
18 October (Sun.) 8 am (Pic of mimosa) Let @The_Pigskin’s #Mimosas breath life back into you
(Pic of mimosa) Let @The_Pigskin’s #Mimosas breath life back into you
12 pm Beer before liquor? It doesn’t matter what rule you broke; fix your hangover with a spicy #BloodyMary
8pm NFL Score Updates
19 October (Mon.) 9am Brisket. Chicken Caesar. Philly Melt. Take your pick from these and more just $5.99
12pm Prepare for #MondayNightFootball! We will be live tweeting the game tonight!
5pm Live Tweet NFL game
20 October (Tues.) 9am (Pic of Burger) Crunchy. Spicy. Garlic. Burger. $6.99. #BurgerTuesday
(Pic of Burger) Crunchy. Spicy. Garlic. Burger. $6.99. #BurgerTuesday
12pm Root for OU Men’s Golf and celebrate with a #BrewBurger
5pm #TequilaTuesday at @The_Pigskin will make it a night to remember. Or not.
21 October (Wed.) 9am It’s #Wingsday again. Stop by for a full pound of wings for just $5.99
(Pic of Lenny Kravitz) Want to fly away? Swoop in for #Wingsday and make Lenny proud. 1 lb of wings for $5.99
1pm Tweet your most interesting OU trivia @The_Pigskin and you can win a giftcard!
5pm Mix it up this Wednesday with Bud & Budlight aluminum bottles at @The_Pigskin
22 October (Thurs.) 12pm Start your early weekend with a free app when you buy any 2 entrees #FreeAppThursday
4pm (Pic of Black Widow) NFL & #ThirstyThursday on the same day calls for a #BlackWidow or two
(Pic of Black Widow) NFL & #ThirstyThursday on the same day calls for a #BlackWidow or two
5pm Have a guess at tonight’s NFL score? Tweet it to @The_Pigskin for a chance to win a giftcard!
11pm Announce score and winner
(Meme of score prediction winner and game stats)
23 October (Fri.) 10am Start Friday off right with #Mimosas and #BloodyMarys 11am-4pm
12pm Join #FridayLunchClub. Enjoy 6 lunches & get the 7th, free!
6pm Cheer for OU women’s Vollyball tonight and celebrate at #Happyhour tomorrow 7-9!
24 October (Sat.) 6pm Happy hour will kick off at 7 with $2 well and domestics! Come to @The_Pigskin before it ends at 9
12pm (Beer costume pic) There is only 1 week left before #HallOUween! Get prepped
(Beer costume pic) There is only 1 week left before #HallOUween! Get prepped
25 October (Sun.) 9am (Video of drink creation) Master the #MauiWowiShot with a little help
12pm Serving #Mimosas and #BloodyMarys today from 11am-4pm #SundayFunDay
7pm NFL Score Updates
26 October (Mon.) 9 am Deal of the day: $5.99 for any sandwich or wrap on the menu
12pm NEVER FORGET: @The_Pigskin does carry-out
5pm (Pic of Mojito) #Pigskin #MojitoMonday
(Pic of Mojito) #Pigskin #MojitoMonday
27 October (Tues.) 9am Turn up this Tuesday with any burger for $6.99. We recommend the Brew Burger
2pm Tell @The_Pigskin about your craziest HallOUween memory!
7pm Pigskin=Margaritaville #Takillya #TequilaTuesday
28 October (Wed.) 11 am Make it through
humpday with a lb of wings for $5.99 #Wingsday
5pm (Pic of James Bond&Martini) Bobcats have a special Bond. James Bond. #MartiniWednesday #ShakenNotStirred
(Pic of James Bond&Martini) Bobcats have a special Bond. James Bond. #MartiniWednesday #ShakenNotStirred
7pm Live Tweet NFL game
29 October (Thurs.) 9am Two entrees. One free app. Treat yourselves with #FreeAppThursday
12pm (Video of drink creation) Get ready for HallOUween by learning to make the #HellFireShot
6pm Fast forward to the weekend with our #ThirstyThursday deals #BlackWidow #RedDeath
(Hallouween themed pic of red death and black widow) Get into the holiday spirit #RedDeath #BlackWidow
30 October (Fri.) 10am Have 6 lunches, get the 7th free in the #FridayLunchClub
11am BREAKING NEWS: @The_Pigskin is now serving #Mimosas & #BloodyMarys until 4pm
31 October (Sat.) (Halloween/Beer Pic) Happy HallOUween! Celebrate with us at happy hour 7-9 and $2 well & domestics
(Halloween/Beer Pic) Happy HallOUween! Celebrate with us at happy hour 7-9 and $2 well & domestics
From Recommendations and budget
- 10 chances to giveaway $10 gift cards to the Pigskin on social media
- 5 chances to give away vouchers for free appetizer