social media campaigns
TRANSCRIPT
SOCIAL MEDIA Campaigns
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Youtube
Instragram
Snapchat
Social Media Campaigns Pinterest Facebook
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What do you want to achieve? Set SMART goals
What does your audience love about you?
What do you wish your audience had a better understanding of? Why do you love your audience?
Plan and Research Where are your audience?
4 OXFORD SOCIAL MEDIA CAMPAIGNS Campaign Scheduling
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XX% Twitter Users
XX% Facebook Users
XX% Google Users
Building the campaign Design and Launch
What does it look like? Will it have a name? Where will it ‘live’? How long will it last for?
6 What will the campaign look like?
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2013 2014 2015 2016 2017 2018
Campaign focused metrics: Understand what you are going to be measuring and what success looks like from the get go; this gives you something tangible to benchmark your campaign against.
Twitter Users Facebook Users
Campaign focused analytics Measure you success
8 OXFORD SOCIAL MEDIA CAMPAIGNS
3,500 carousel clicks 4,171 po.st clicks 569 storify native views
On the web, click through rates grew closer to the middle and through to the end of the campaign
9 OXFORD SOCIAL MEDIA CAMPAIGNS
Top Twitter post Expensive material [Image] 26.08.2016 12:40pm Retweets: 26 Likes: 36 Impressions: 13719 Engagement: 456 Engagement rate: 4.8%
Top Instagram post Organ [Image] 30.08.2016 11:30am Comments: 51 Likes: 2174 Engagement rate: 3.6%
Top Facebook post Doctors [Video] 04.09.2016 4:00pm Shares: 221 Likes: 1.2k Comments: 36 Impressions: 480815 Engagement rate: 3.0%
On social media, top posts occurred mainly at the beginning of the campaign
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Setting campaign goals – Are they SMART? Creative and branding – How does design impact your message? Channel marketing – Where are the people you want to talk to? Content calendar – Scheduling will help with the bigger picture.
Budget – Can you use budget to reach a wider audience? Results and reporting – Data tells us what we achieved but also what we can do better next time
Things to remember What have we covered?
Thanks for listening
@jessiicaturner