social media markting for military housing: presented at naa 2011
DESCRIPTION
TRANSCRIPT
Social Marketing for Military HousingSocial Marketing for Military Housing
MilitaryHealthMilitaryHealth
Presented By:Charity HislePresented By:Charity Hisle
Social MediaBasic TrainingSocial MediaBasic Training
expertinfantryexpertinfantry
TrainTrainThe US ArmyThe US Army
StrategizeStrategize
USACEpublicaffairsUSACEpublicaffairs
P.O.S.T.P.O.S.T.
NYCMarinesNYCMarines
PeoplePeopleexpertinfantryexpertinfantry
ObjectivesObjectives
NYCMarinesNYCMarines
StrategyStrategyDVIDSHUBDVIDSHUB
Who will manage your strategy?
Who will manage your strategy?
The U.S. ArmyThe U.S. Army
Who will manage the day-to-day tasks?Who will manage the day-to-day tasks?
The National GuardThe National Guard
TechnologyTechnology Randy Son Of RobertRandy Son Of Robert
DeployDeploy
DVIDSHUBDVIDSHUB
Why Social Media?Why Social Media?
The US ArmyThe US Army
Word of MouthWord of Mouth
The U.S. ArmyThe U.S. Army
60% of Facebookusers are likely to recommendbrands on Facebook
60% of Facebookusers are likely to recommendbrands on Facebook
The U.S. ArmyThe U.S. Army
ConnectConnect
DVIDSHUBDVIDSHUB
22% of Facebookusers say someone recommended the page
22% of Facebookusers say someone recommended the page
DVIDSHUBDVIDSHUB
EngageEngage
expertinfantryexpertinfantry
29% of Facebookusers enjoy interacting with brands
29% of Facebookusers enjoy interacting with brands
expertinfantryexpertinfantry
U.S. Social Network User Data 2011
U.S. Social Network User Data 2011
The US ArmyThe US Army
U.S. Social Network User Data 2011U.S. Social Network User Data 2011
Getting StartedGetting Started
Official U.S. Navy ImageryOfficial U.S. Navy Imagery
ListenListen
expertinfantryexpertinfantry
Build AccountsBuild AccountsThe US ArmyThe US Army
Manage AccountsManage Accounts Official U.S. Navy ImageryOfficial U.S. Navy Imagery
Evaluate RegularlyEvaluate Regularlyfamilymwrfamilymwr
ChallengesChallengesexpertinfantryexpertinfantry
“I now discourage families because of the changes that have occurred to military housing. I use the community pages to share details that many are unaware of prior to signing a lease for military housing."
“I now discourage families because of the changes that have occurred to military housing. I use the community pages to share details that many are unaware of prior to signing a lease for military housing."
expertinfantryexpertinfantry
What to AvoidWhat to Avoid
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DefensiveOffensive
Aggressive
DefensiveOffensive
Aggressive
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Success StoriesSuccess Stories
dbkingdbking
Think BIGGERThink BIGGERexpertinfantryexpertinfantry
Should Each Community have a page?
Should Each Community have a page?
ConnectingConnecting
expertinfantryexpertinfantry
What military families wantWhat military families want
RobBixbyPhotographyRobBixbyPhotography
“Military wives are a tight, supportive group.”
“Military wives are a tight, supportive group.”
The US ArmyThe US Army
“I would like to see newcomer info, base events, volunteer info, and mom/tot info.”
“I would like to see newcomer info, base events, volunteer info, and mom/tot info.”
The US ArmyThe US Army
“I would like to know if there are any flights, ships, battalions, or squadrons deploying.”
“I would like to know if there are any flights, ships, battalions, or squadrons deploying.”
The US ArmyThe US Army
