social media strategies for freelancers - laidoffcamp la
DESCRIPTION
How to get you the projects or business through social media? What strategy to follow? Do I need to be on all social media sites? Which one to pick? What next? This presentation is specifically for freelancers and was presented at LaidOffCamp LA on May 1, 2009TRANSCRIPT
Yes, I wanna freelance, but who wants to freelance me?
- Social media strategy for freelancers
What to do?
Don’t wait
& be depressed
Promote
you
& what you can do
Step 1:
Who are you?
Not a philosophical question
•Picture
•Name
•What do you wanna do?
•What is your skill?
•Translate into results (benefits) for the company
Marieke HenselInternet marketing
Example
I can easily see if a website is making money or not. I know what to do to get it to make money and implement it.
I help businesses change their website from an expense to an income stream.
Step 2:
Presence!
Where?
Not everywhere
Pick 3
… and do it well
Not this!
Do this
… its not just about presence
Your brand is about the relationships you form
Find websites that you like to be associated with
Good ones are:
The ones you like the most!
My preferences are
Ecademy
Be more specific
All these websites have communities
On Twitterit’s the #hashtag
On Linkedin,it’s groups
On Ecademy,it’s clubs
On Facebook,it’s groups
So…
Step 3:
Start the conversation
What kind of clients can you help?
Small business owners?
Corporates?
Pick 1
Specific industries?
The more specific…
… the easier it is to find them
Use online communication vehicles
… to share what you do
…and who you are
Ask questions
What are you doing now to achieve * your benefit*?
What are you doing now to have good quality code?
What are you doing now to make sure your systems are
safe?
What are you doing now to achieve high rankings on
Google?
They might have a good solution
Or they might not
That’s where you (can) come in
50/50
ASK!
Step 4:
Follow up!
Show your credibility
<Delete all your ‘drunk’ pictures from Facebook>
Show examples of your work
Testimonials
Be consistent
Say what you can deliver
And do it
Recap
Who are you?
Presence
Interact
Follow up
