social media: taming the dragon · • social networking is requires a time investment over the...

©Copyright 2012 QA Technologies, Inc. All rights Reserved.

402-391-9200 [email protected]



. SOCIAL MEDIA:

TAMING THE DRAGON

Building a social media strategy and arming your company with the right tools.



Why Social?

• Social/Author Authority Matters - Both Google and Bing care about the quality of the people sharing links to your site and content.

– How many followers do they have? How many people have them in circles? How many people subscribe to their content?

– What is the quality of those followers?

• Human engagement has basically replaced pagerank

– Building consistent engagement signals to your content.

– Develop links from pages/domains with consistent engagement signals.

• Personalization has been added to search results

Quantity Quality



Why Social?

• Search engines will display social media profiles for your brand – Google Profile /

Google+ – Twitter – Facebook – LinkedIn – YouTube – and so many more!

• Social media impacts organic search visibility

Quality

Followers, likes, check-ins, Google+

Mentions

Frequency

Topic/ Relevance

Reputation / Authority / Influence

Engagement (Klout)



Which Networks?

0 20 40 60 80

2012

Social Media American Customer Satisfaction Index (ACSI) - July 2012

Facebook LinkedIn Twitter.com Pinterest YouTube (Google) Google+

American Customer Satisfaction Index (ACSI) - July 2012

http://www.theacsi.org/index.php?option=com_content&view=article&id=212:acsi-scores-july&catid=14&Itemid=263�






Social Networking

• Social Networking is requires a time investment over the long term.

• Reserve your brand's name (or your company name or personal name) on the more popular social networking Web sites. – You don't necessarily have to

be active on all of the Web sites; however, it's important to reserve your name and fill out your profile on as many social Web sites as feasible.

Promote

Newsletter Word of Mouth Contests

Build

Facebook Twitter Google + LinkedIn Etc.

Research

Where are your customers? What do they want?



A Realistic Social Media Plan

Listen to the conversation and engage daily

Customer Complaints Customer Suggestions Requests for Recommendations Comment on Articles

Build a following

Targeted Forums/Blogs Marketing Materials High Profile Users Request Action

Choose 3 platforms to focus on

Twitter Facebook Google+ LinkedIn

Get your name on the major social networks

Company Key Executives



How do you do it all? Cascading Content!

Content

WordPress Tool

Facebook Twitter LinkedIn Google+



CHOOSING YOUR WEAPONS Make your social workflow faster and more efficient with great tools



TweetDeck by Twitter • Organize and monitor

Facebook and Twitter conversations.

• Reply to conversations on the Facebook Wall.

• Manage multiple users. • Schedule across channels. • Pre-load status updates to post

in different time zones or regions.

http://www.tweetdeck.com/

Free

http://www.tweetdeck.com/�



Hootsuite • Works with Facebook, Twitter,

LinkedIn, Google+ Pages, Foursquare, Wordpress.com, MySpace, mixi, and others

• Reply to conversations on the Facebook Wall

• Manage multiple users • Schedule content across

multiple channels • Pre-load status updates to post

in different time zones or regions

• Assign posts to users • Browser widget

Free -> $

http://hootsuite.com/

http://hootsuite.com/�



buffer • Share content at pre-set times • Works with Twitter, Facebook,

and LinkedIn • Browser Extensions for Google

Chrome, firefox, Safari • Email from Mobile • Use directly with Twitter.com

and Google reader • Schedule content across

multiple channels

Free -> $

http://bufferapp.com/

http://bufferapp.com/r/61cbe�



Do Share • Write and schedule your Google+

posts • Works for Google+ profiles and

Google+ pages • Easily share links to Google+ • Create a post, and schedule it for

later • Do Share will automatically send

it • Supports sharing to circles,

+mentions, notifying circle, link sharing, reshares, and photo uploads

• Allows you to share a comment from the Google+ stream

• Bring out your inner author with a distraction free rich text editor - Save a draft now, edit it into a post later

• Share a post directly from the stream

• Share a post directly from the notifications panel

• Quickly share to your personal page from your page's stream and notifications

Free

https://chrome.google.com/webstore/detail/oglhhmnmdocfhmhlekfdecokagmbchnf

https://chrome.google.com/webstore/detail/oglhhmnmdocfhmhlekfdecokagmbchnf�

https://chrome.google.com/webstore/detail/oglhhmnmdocfhmhlekfdecokagmbchnf�



More Great Tools

• Twitter – Tweriod: Find the best times to tweet to your

followers – Twilert: Receive email updates of tweets that

mention your brand, product, service – Twylah: Create websites and widgets from your

tweets – SocialBro: Analyze and manage your Twitter

community – All My Tweets: View all of your tweets on one page – Twilk: Put images of all your Twitter followers on

your background – ManageFilter: Clean up your followers

• Facebook – HyperAlerts: Email reports of activity on your page

• Google+ – All My +: Look up a specific profile or login via

Google to display your own Google+ statistics – FindPeopleonPlus: Search over 45 million Google+

users for people and brands – Google+ Notifications: The extension button will

turn red and show you how many updates are waiting for you.

• Management – Google Alerts and Google Trends — Great for

monitoring key words and trends on the Web – Social Mention — Monitor key words across the

Web, including Facebook, Twitter, YouTube and Flickr

– Topsy – Real-time social search engine with a trending feature

– ThinkUp: Free, open source web application that captures all your activity on social networks like Twitter, Facebook and Google+.

– IFTTT: Connect networks and apps to automatically trigger actions in another one

• Content Curation – NewsMix: Find content to share – Tweetmeme: Find the hottest links on Twitter – Storify: Curate multiple social networks to build

social stories – Bagtheweb: Create bags to collect, publish, and

share any content from the Web – The Archivist: Save and analyze tweets

http://www.tweriod.com/�

http://www.twilert.com/�

http://www.twylah.com/�

http://www.socialbro.com/�

http://www.allmytweets.net/�

http://twilk.com/�

http://www.manageflitter.com/�

http://www.hyperalerts.no/�

http://www.allmyplus.com/�

http://www.findpeopleonplus.com/�

https://chrome.google.com/webstore/detail/boemmnepglcoinjcdlfcpcbmhiecichi?hl=en-US�

http://www.google.com/alerts�

http://www.google.com/trends/m�

http://www.socialmention.com/�

http://topsy.com/�

http://thinkupapp.com/�

http://ifttt.com/�

http://newsmix.me/�

http://tweetmeme.com/�

http://storify.com/�

http://bagtheweb.com/�

http://archivist.visitmix.com/�



EMBRACE THE CUTTING EDGE

QAT Global is always on the forefront in adapting new and innovative technologies and methodologies to provide quality world class products to clients.



Rich Internet Applications RIAs offer organizations a proven, cost-effective way to deliver modern applications with real business benefits: • Offer users a richer, more

engaging experience and increases user productivity

• Keep pace with users' rising expectations

• Increased customer loyalty, conversion rates, and higher profits

• Supports complex data visualization, including charting or graphical presentation of data.

• Rich Internet Applications developed by the experts at QAT Global offer superior accessibility, portability and scalability. With high levels of performance and reliability, the Rich Internet Application we provide give end users an optimal web experience.

RIAs can be deployed across browsers and desktops.

Benefits of RIAs

The Wow Factor Providing an unparalleled interactive web experience, Rich Internet Application Development provided by QAT Global enables businesses to improve productivity, utilize advanced communication systems, and provide a higher level of service to customers.

Download the brochure

http://www.qat.com/rich-internet-applications.asp�

http://www.qat.com/rich-internet-applications.asp�



Mobile Applications

We build applications on: • iPhone App Development • Android Smart Phone App

Development • BlackBerry Mobile

Platform App Development

• Windows Mobile App Development

• Symbian Mobile App Development

• J2ME Mobile App Development

• Multi Platform App development

Cutting edge secure and scalable mobile apps across diverse platforms

Mobile Platforms

QAT Global also offers a complete Mobile Application Development Lifecycle to help you design, develop, test, and deliver your mobile application to your target audience.

User Na

Passw



User Experience • Systemized information

for a better design implementation

• Interactive applications to address user experience

• Easy navigation with the richest visual experience

• Simplified tasks and results oriented performance

• Agile development with Agility RPM

Deliver exceptional user experiences by seamlessly merging architecture, graphical and technical design, interface design, and marketing

Team with the leader in user experience design to create rich internet applications using agile software development techniques and enhance the user experience in a better way.



Internet Business Consulting and Training • Custom training on aspects of online

marketing • Developing Internet Business

objectives • Inbound marketing strategy • Understanding your competitive

landscape • Evaluating your existing Inbound

marketing campaigns and ROI

Internet Technology Consulting • Determining which technology

platform is best suited for your Internet Business needs

• Web Site Architecture • SEO Architecture • Redefining /redesigning your online

presence • Datafeeds and API setup

Start-up Internet Business Consulting • New Internet business concept

analysis • Market Analysis • Assessment and testing technology

for your start-up Internet business

Internet Consulting

Guidance and advice to CEOs, entrepreneurs, and marketing departments

With QAT Global as your partner you instantly have marketing people who are technical.

Download the brochure

http://www.qat.com/internet-consulting.asp�

http://www.qat.com/internet-consulting.asp�



About Us

Have an idea for something new? Want to create the next social network? For over 17 years, QAT Global has been an innovation partner delivering high quality results on time and on budget. QAT Global focuses on all aspects of R&D; we help our clients quickly get to market with new or enhanced products including custom software solutions, web software, desktop software, line of business applications, mobile applications, third-party integrations, ecommerce solutions, content management systems, rich internet applications, and mainframe applications. QAT Global has invested in key technical talent, jump start tool kits, development libraries, methodologies, and templates that have been refined over many product development efforts and achieve above average, repeatable results for our clients. QAT Global has a flexible operating model, we work with each of our clients to determine the right fit and we design an approach that will work the most effectively for each client. This always begins with helping our clients balance insight and ideals with strategic action. Most importantly, throughout our relationship we always place the interests of our clients first.

Advisory Services Our collective insight and best practices deliver high impact business results when you partner with us. Ideation Services We help companies apply the creativity process to improve their ideas, including features, user interface design, and platform(s) selection. Mobile Applications QAT Global is a one-stop solution for rapid mobile app development across multiple platforms. User Experience QAT Global delivers exceptional user experiences by seamlessly merging architecture, graphical and technical design, interface design, and marketing. Internet Consulting QAT Global is here to work with your corporate staff to advise, train, and help implement Internet solutions that will help grow your business. Custom Software Solutions We create forward-thinking, custom applications that can help you accomplish your business objectives.

Repeatable Success for Software Projects

Strategic Consulting

LEARN MORE AT:

WWW.QAT.COM



CONTACT US.

Leading Innovation Leading Innovation and driving the next generation user experience in product development across your enterprise. For more information please visit our web site: www.qat.com

Looking to learn more about what makes QAT Global your top partner for strategic consulting, product engineering, agile cloud development, and innovation? We'd love to connect with you and discuss your company's goals and what makes us the right partner for the future. For more information please visit our web site: www.qat.com

ADDRESS 222 South 15th Street, Suite 1001 North, Omaha, NE 68102

PHONE 402-391-9200

EMAIL [email protected]

QAT Global



THANKS FOR WATCHING.

QAT GLOBAL QAT Global is always on the forefront in adapting new and innovative technologies and methodologies to provide quality world class products to clients. For more information please visit our web site: www.qat.com

social media: taming the dragon · • social networking is requires a time investment over the...

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