Social Media Web MarketingWeek 3

On the menu today!• Review…

• Anatomy of a web presence

• Social Networks and Business

• Online Collaboration

• The Cloud

• Going Mobile – productivity on the road

• In action

• Next week

The 7 Roads of Social Media1. Generate new leads?

2. Provide customer service?

3. Improve customer retention?

4. Increase your knowledge?

5. Align with your competitors?

6. Establish your authority as an expert?7. Do business more productively?

Platforms, Tools and ServicesNetworking

Sharing

Publishing

Digging deeper in to Twitter

… and Web 2.0?Harnessing Collective Knowledge

Rich User Experience

More Channels of Communication

Old Media meets New Media

•Magazines•Papers•Fliers•Posters•Business Cards•Buses•Signs•T-Shirts

User Generated Content

Time• Email updates

• Text updates

• Voice to Text

• Task Management

• Synchronised Aggregation

• User Generated Content

• RSS

Integration - Push and Pull

• Tagging

• Embedding

• Sharing

• Connecting

• Badges

• Widgets

• RSS

Web Site Anatomy

Home page

Content pages

Shop

Blog – News

Testimonials

About page

Contact page

Subscribe

Share

Comment

Engage

Contact

Visit

????

Build Your Own – IT skilled

• Design ability

• HTML coding

• CSS coding

• Scripting – ASP or PHP

• Web building software

• Server Space

• FTP connection

• Content

Grow Your Own – Super User

• Understanding of website structure

• Aesthetic eye

• Content

• USP

• Expectations, Targets & Goals

• Maintenance team plan of action

Blog Anatomy• Main page with date ordered postings• Dated archive• Catagorised archive• RSS feed & subscription• Comments• Content Management System

Anatomy of a Social Network• Personal profile for members

• Ability to add content

• Take part in discussions

• Ask questions

• Share experience

• Status updates

• Latest activity

• Niche

Web Site

• Click and Drag

• Copy and Paste

• Save

• Publish

K.I.S.S

Checking for humanity!

What do you do?

Building your presence

Start Simple

Easy

Enterprise 2.0 - Collaboration

Throwing Sheep in the Boardroom

http://bit.ly/491YiA

Web 2.0 is here – like it or not!

http://bit.ly/4notmY

Google – the one stop shop

Working in the Cloud.

Cloud ComputingCloud computing is a general term for anything that involves delivering hosted services over the Internet.

Cloud services are broadly divided into three categories:

• Infrastructure-as-a-Service (IaaS),

• Platform-as-a-Service (PaaS)

• Software-as-a-Service (SaaS).

http://bit.ly/3hqhuf

Show me “The Cloud”The name cloud computing was inspired by the cloud symbol that's often used to represent the Internet in flow charts and diagrams.

Upgrade, upgrade, upgrade!

Going Mobile

Getting on the Web

Stay Connected

3G smart phone

JOIKUSPOT premium

Notebook PC or Mac

Mobile Broadband

Mobile Media

Voice to Text

SpinVox Voicemail for Free* until the end of 2009*not with pay-as-you

Rich Media – Live Streaming

Pilot Theatre - This Child - Live On linehttp://bit.ly/19BRIq

Free and Easy

• Laptop

• Webcam / Mobile

• Microphone

• Wi-Fi

Quality vs. Capture

Edit vs. Instant

All roads lead home

Audience

Agents

Clients

Funders, Investors

Customers

Stakeholders

Staff, Team, Employees

Suppliers

Press

Strong Foundations• Discussions need listening to.

• Networks need nurturing.

• Sharing needs encouraging.

• News need broadcasting.

For Next Week• Tokbox Meet-Up (Friday)

• 3 services you would like to embed

• Visit the Axis Community Forum

• Record a video, audio interview

• Take a series of images for a photo story