software emea performance tour 2013...monetize secure govern develop •mobile development...

Software EMEA Performance Tour 2013 London, UK 2 July

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP Software Connected intelligence for the new style of IT

Paul Muller, VP Strategic Marketing


© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3

Where we see the world going…

www.enterprise2020.com


We will re-imagine computing and analytics

What we expect • 44X more data1 • Smart devices and sensor arrays

• Human interactions

• High definition transaction data

What we’ll need • Real-time insights humans can’t see

• Breakthroughs in memory and compute

1IDC, The Digital Universe Decade , May 2010. IDG Research Services, IT Executives Vision, conducted for HP, for 2020, May 2012


Cloud & dynamic services anywhere

What we expect • Mosaic processes

• Hybrid computing is the norm

What we’ll need • Manage hyper-diversity

• Big data for IT management

• Digital supplier management

What % of your apps will be composite by 2020?


We will all be risk managers

What we expect • 2 billion more internet users

• Exploding attack surface

What we’ll need • Visibility across entire mosaic

• Adaptive security


We will rely on mobile & social systems of engagement

Mainframe Client/Server Web Mobile/Social

“System first” “User first”

Users born after 1980

What we expect • 1 billion youth reaching adulthood

• Digital/social generation

What we’ll need • Unified mobile experience platforms

• Ability to understand social sentiment


Applications as a competitive weapon

What we expect • Experience = brand • Apps everywhere • Accessed through anything • 120x increase in application releases

What we’ll need • User experience as competitive weapon • Trusted, enterprise App stores • Systems for continuous deployment • Secure transfer of context between

devices


New technologies always bring fundamental change

Infinite compute

Infinite information Experience

Cloud, Big Data & Mobility

Mainframe

Centralized processing Integrated enterprises

Distributed processing

Client/Server

Business process re-engineering

E-business

Web

New business models


Too often, disconnected technologies fail to deliver

$ € ¥

Information

App Mobile app Website Legacy app SaaS app Service

Applications

Infrastructure ●● ●●

Apps disconnected from users’ expectations

Distributed, hybrid infrastructure

Silos of information

Expanding security attack surface

The new style of IT


An amazing experience, every time

And a changing world demands a new style of IT

Develop

Operate

Secure

Govern Structured data, process

PC, months

Harden the edge, trust the core

Monetize

Local, procedural, bureaucratic

Physical, one-to-many

Connected

Intelligence

Real-time analytics, human information

Mobile, days

Borderless, proactive, dynamic

Virtual, predictive self-service

Digital, one-to-one


The new style of enterprise will depend on connected intelligence to deliver amazing experiences at every opportunity. Every time, everywhere, quickly and securely.



HAVEn – Big data platform

HAVEn

Social media IT/OT Images Audio Video Transactional

data Mobile Search engine Email Texts

Hadoop/ HDFS

Autonomy IDOL

Vertica Enterprise Security

Powering HP Software + your apps

nApps

Documents

hp.com/haven

Catalog massive volumes of distributed data

Process and index all information

Analyze at extreme scale in real-time

Collect & unify machine data


Enterprise Security

Big data landscape

Machine Data Human Information

Business

Data

HP Autonomy

HP Vertica

Hadoop


HP Software: delivering the new style of IT

Develop Operate

Secure Monetize

Govern

Develop

• Mobile development

• Application testing & management

Monetize

• Web content management & optimization

• Intelligent contact center

• Customer interaction analytics

Govern

• Archiving & compliance

• Data protection

• eDiscovery

• Enterprise content management

Operate

• Service & portfolio management

• Cloud & automation

• Application performance management

Secure

• Application security

• Security intelligence

• Network security

Connected

Intelligence


Complexity of IT Landscape

IT C

om

ple

xity

Advanced Analytics

Variety of IT Data

Advanced Analytics

HAVEn HP Operations Analytics – built on HAVEn

Harnessing the big data of IT for actionable operations intelligence


Mobilising your enterprise

HP Anywhere


Single open stack for

mobilising

the enterprise

BYOD Developer

Productivity

Distribution Security

HP Anywhere


Friction-free development and test

Service virtualisation

Virtualise. Remove constraints. Deliver quality faster.

• Virtualise services just from design and data

• Record once, use anywhere by dev and test

• Remove dependency on costly cloud services

• Mitigate production, data and privacy concerns

• Integrates with ALM/QC

“We can test earlier without need for end-systems, we speed up our release cycles, and reduce blocking issues, eliminating third party dependencies”

-European Telecommunications Company


What the business wants, when it wants it

Enterprise agile

“HP Agile Manager, together with ALM provides increased visibility across application development and testing for better collaboration and risk control.”

- Jason Taylor, Head of Delivery, Specsavers

Visibility & collaboration

Velocity AND quality Agile Manager sync with ALM/QC ensures quality balances velocity

Complete lifecycle agility HP portfolio integrations for end-to-end agility

Shared, real-time view into tasks, metrics, and progress

Dev tool integrations for deep application insight

✓


Deliver five-star app experiences

HP Anywhere LoadRunner

Fortify for Mobile

Build, distribute & manage collaborative mobile apps

E2E performance testing with mobile network emulation

Secured client Secured transmission Secured data

? ? ? ? ?

UFT Mobile Auto test across on-demand real devices


Test Mgmt.

Release Mgmt.

Project Delivery mgmt.

Service Monitoring

Prob Mgmt.

Configuration Mgmt.

Event Mgmt.

Incident Mgmt.

Billing/Chargeback

Subscription Mgmt.

Request & Routing Mgmt.

Usage Mgmt.

Catalog Mgmt.

Change Mgmt.

Deployment Mgmt.

Service Development

Mgmt.

Defect Mgmt. Requirement Mgmt.

Service Design Mgmt.

Policy Mgmt.

Demand Mgmt.

Proposal Mgmt. (Investment)

Service Portfolio Mgmt.

Business

Service Catalog

Entry

IT4IT Reference Architecture v1.1

Business service

Policy

Demand

IT Contract

n:m

n:1

1

:n

Strategy to Portfolio Requirement to Deploy

1:n

IT Project Test

Case

Defect

Release Package

Source

Requirement

1:n

n:m

n:m

n:m

1:n 1:n

1:n

1:n

n:1

Request to Fulfillment

Subscription

Service Catalog

Entry

Fulfillment

Request Usage record

Chargeback

Record

RFC

offer

n:1

1

:n

1:n

1:n

n:1

n:1

n:1

Detect to Correct

Service Monitor

Incident

n:m

n:m

1:n

n

:1

n:1

n:1

n:1

n:1

Problem 1:1

Event

Actual Service (CI)

Service Release

Blueprint

Logical Service

Blueprint

Desired Service (CI)

Service Release

Conceptual Service

Conceptual Blueprint

Diagnostic Remediation

Runbook

1:1

DML

Deployment

Package

Design Package

IT Architecture Mgmt.

IT Architect

ure

1:n

1:n

1:n

1:n

n:m

1:n


IT SaaS hp.com/software/cloud

On-premise integration Online pricing Software downloads Freemium Online delivery

Govern

• HP Live Vault

• HP Digital Safe

Develop

• HP Agile Manager

• HP Anywhere

Secure

• HP Fortify on Demand

Operate

• HP Performance Anywhere

• HP Virtual Performance Viewer (VPV)

• HP SiteScope

• HP Service Anywhere

Monetize

• HP Vertica


Delivering amazing experiences for customers

Cardlytics

Avis McKesson

Australian Red Cross

Guess Russian Railways Sky

Vodafone

Macy’s University of Leeds

Delta

Heartland


Turning ideas into outcomes with HP Software

Powered by the HP Application Lifecycle Management

• HP Performance Center

• HP Diagnostics

• HP SiteScope

IT Performance

• Enables super-accelerated development

• Doubles testing capacity with only 20% manpower increase

• Raises performance testing throughout by 150%

Rapid access to new media products




Powered by HP Business Service Management

• HP Business Service Management featuring the Run-time Service Model

IT performance

• 65% uplift in service quality ratings of “good/excellent”

• 77% reduction in cumulative monthly service downtime

• Payback in less than 1 year

First-class customer experience





Powered by HP Security Performance

• HP TippingPoint

Information security

• Automated intrusion prevention

• Gained 30% bandwidth

• Reduced risk of legal action from copyright infringement and down-time resulting from malicious viruses and worms

Protecting the network of 33,000 students


Improving traveller experience


Powered by HP Autonomy

• HP Autonomy Optimost and HP Autonomy Web Content Management, featuring IDOL

Information into insight

• Tested 20,000 website iterations on Avis.com

• Selected the best-performing option

• Gained $5 million in profit

A valued service to business travelers


Improving shopper experience


Real-time access to actionable data

Powered by HP Vertica

• HP Vertica Analytics Platform

Information makes it real-time

• 90-400 times faster reporting resulting in better sales tracking/inventory distribution

• Develop sales promotions based on real-time affinity and market basket analysis

• Extends analytics to the business front lines via a visual, easy-to-use mobile application

http://shop.guess.com/Default.aspx


HP Software: driving the new style of IT

6th

largest

Software company in the world

Leading products In leading markets

95% Customer satisfaction

7,000 Technologists driving innovation

In all markets where we compete

#1 #2

Customers 50,000+

94% of Fortune 100

TSIA rated Outstanding

One of the largest

SaaS providers

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 37 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Committed to enabling the new style of IT

HP Software

Creating connected intelligence Powering the experience economy Enabling your choices


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