STATE COMM Marketing/Public Relations Committee

OUR CHARGE

Marketing / Public Relations

Communications with a marketing component:strategic planning, awareness campaigns and advertising.

∙ Develop and propose key messages∙ Recommend improved tools, processes and training programs for campus communicators

KEY MESSAGES & FRAMING SENTENCES• Internal tag line Everything you can imagine

 • Framing Sentence NC State, the largest university in North Carolina, provides

big-school opportunities in a global innovation hot spot while fostering a tight-knit community in one of the nation’s most desirable places.

Focus Areas:

Producing leaders for the state, nation and worldCreating educational innovation

SUPPORTING FACTS• Location and Opportunities

– Proximity to RTP and other institutions: Duke, UNC, NC A&T, and NC Central (BTEC connection)

– NC State’s Centennial Campus is home to industry, private-sector, non-profit and governmental organizations, working alongside university faculty, staff and students.

• Technology in Learning– NC State is the birthplace of WebAssign and SCALE-UP, advances in teaching and

learning techniques and technologies that have been adopted at colleges and universities around the world

– Virtual Computing Lab

• Robust distance education programs and dual degrees and interdisciplinary study options

– Engineering Online program has largest DE enrollment for engineering master’s degrees

– Biomedical engineering with UNC– MPA-law partnership with Campbell

• Rankings and Recognition– NC State consistently ranked one of the best values in higher education– Centennial Campus named Top Research Park of the Year

KEY MESSAGES & FRAMING SENTENCES

• Internal tag line Driving the economy every day • Framing sentence NC State provides results that drive the economy –bringing

critical thinking skills and discipline-based knowledge to all sectors of society through education, dynamic discoveries, and solutions to real-world problems.

Focus Areas:Fueling economic developmentProducing leaders for the state, nation and world

SUPPORTING FACTS• Patents and Products

– 680 U.S. Patents (as of May 2010) and 676 International Patents (as of May 2010)– >110 better world products from lab to market

• Start-ups and business incubator– The Technology Incubator has been worth $85 million to the local economy, by

creating new companies, according to RTI study completed in 2008– 72 start-up companies, developed at NC State, representing more than $750 million

in venture capital investment and more than 3,000 in NC– Research conducted helped launch high successful NC based companies such as SAS,

CREE, and Red Hat

• Job Placement and Job Creation– $1 in state funding for NC State generates nearly $8 in total income for state– NC State works to help businesses through innovation and process improvement:

BTEC, partnering with NC Dept. of Commerce to attract industry to state: Spirit Aerospace and Fidelity Investments

• Industry Support and Extension– 1,200 Extension employees in all 100 counties– IES achievement of producing $1 billion in economic value in four years, plus 4500

jobs

KEY MESSAGES & FRAMING SENTENCES

• Internal tag line Solutions for your world  • Framing sentence NC State touches lives. With North Carolina roots and a

global reach, we deliver solutions that anticipate and meet the needs of society.

Focus Areas:Improving health and well being Driving innovation in energy and the environment

SUPPORTING FACTS

• Health– NC State is the leader in One Health research and development– NC State’s Center for Comparative Medicine and Translational Research is national

recognized and the more than 100 scientists representing 5 colleges– NC State industrial and system engineers and veterinary surgeons have joined forces

to help soldiers who have lost limbs in battle.

• Safety– Forensics initiatives at NC State span several colleges.– The Textile Protection & Comfort Center is a $21M facility and the only academic

center in the US with manikin capabilities for comfort, thermal and chemical/biological testing.

– NC State’s Virtual Computing Lab will provide the “Cloud Computing” infrastructure for a new $5 million federally funded project to develop a system to quickly detect and analyze biological threats to public health and safety.

– Engineers without Borders provides opportunities for NC State students to improve the lives of people in third world countries.

SUPPORTING FACTS

• Energy and the Environment– NC State will play a key role in US Department of Energy team pursuing safer,

more cost-effective energy.– FREEDM Systems Center, led by NC State, is developing a revolutionary power

grid that is designed to store and distribute alternative energy.– The Solar Center partnered with SAS Institute to create a solar farms that helps

power its headquarters– Biomass research: NC State researchers have developed a proprietary machine

that powers itself and in the process turns woody biomass into “CarolinaCoal” pellets.

– At a cost of $20 million, NC State is undertaking the largest performance contract at a university east of the Mississippi. The first phase include energy retrofits to 13 campus buildings and installation of a combined heat and power plant that will produce enough heat and power for 33% of campus while reducing greenhouse gas emissions by 15%

BRAINSTORMING HOW TO IMPLEMENT A STRATEGIC COMMUNICATION PLAN • Who needs to know:

• Communication Officers to spread the word – they are the main target audience• Development Officers• Deans, Directors and Department Heads memo• Something from Chancellor possibly

• Ways to spread the word– University Communications meetings: have someone with outside perspective train

on how to prepare your own communications plan and implement your key messages

– NING site– Website– Bulletin– Information in new faculty packets– Faculty retreats at various colleges– Email blast to all or faculty and staff senate– General faculty meeting

BRAINSTORMING HOW TO IMPLEMENT A STRATEGIC COMMUNICATION PLAN • Ideas

• What should we name it instead of Strategic Communication Plan. Do not want people to get confused with University Strategic plan.

• First thing that must be done is to educate communication officers well on the strategic communication plan and give them the tools to put their own plans together.

• Guidance on how to develop a communication plan to communication personnel on campus is extremely important

• Put an example of a communication plan and templates on the NING site for people to use• Have several facilitators available to help communication officers put their communication

plan together, if needed• After communication officers have been trained, they need to push out to their

colleges/units• Possibly have Joe present at Dean’s Council the importance of the communications plan

and ask Dean to allow time for their College/Unit communication officer to present in front of faculty and staff to explain the importance of the plan and how they can help

• Communication Meeting possible topics:• Communication Planning• Social Media• Working with media• What is news?

Our next meeting is September 8th

at 9:00 am at the College of Textiles

QUESTIONS?