stupid is as stupid does by eewei chen, ux scotland 2014
DESCRIPTION
Smart devices support our physical, emotional and financial well being; connecting digital and real world experiences to improve who we are as human beings. But are we in danger of losing our souls when we swap the need to think for ourselves for complex algorithmic analyses that tell us what to do or even go as far as do it for us without us knowing? My talk highlights how UX designers have a philosophical, spiritual and ethical responsibility to find solutions to problems that improve the way we currently exist without losing who we are as human beings.TRANSCRIPT
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“Stupid is as stupid does”Is Smart tech making us dumber?
UX Scotland, June 19, 2014
#UX #Design @UXScotlandEewei Chen @Ultraman
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#UX #Design @UXScotlandEewei Chen @Ultraman
1994 Present
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#UX #Design @UXScotlandEewei Chen @Ultraman
Create & Connect
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#UX #Design @UXScotlandEewei Chen @Ultraman
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Am I stupid?
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#UX #Design @UXScotlandEewei Chen @Ultraman
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#UX #Design @UXScotlandEewei Chen @Ultraman
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Don’t say a word!
h%ps://www.youtube.com/watch?v=SR5BfQ4rEqQ
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#UX #Design @UXScotlandEewei Chen @Ultraman
Smarter people
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#UX #Design @UXScotlandEewei Chen @Ultraman
Smarter interactions
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#UX #Design @UXScotlandEewei Chen @Ultraman
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Smarter UX
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#UX #Design @UXScotlandEewei Chen @Ultraman
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Commitment?
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#UX #Design @UXScotlandEewei Chen @Ultraman
Never enough
11h%p://www.stby.eu/wp/wp-‐content/uploads/2012/08/HK_cab1.jpg
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#UX #Design @UXScotlandEewei Chen @Ultraman
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“I don’t fear computers. I fear the lack of them.”
Isaac Asimov
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50,000,000,0008,000,000,000
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://gigaom2.files.wordpress.com/2010/12/facebook-‐connecQon-‐map-‐3x2.png 13
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#UX #Design @UXScotlandEewei Chen @Ultraman
14h%p://www.bboyscience.com/wp-‐content/uploads/2012/02/homerbrain.jpg
Shrinking
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#UX #Design @UXScotlandEewei Chen @Ultraman
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Why be Smart?
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#UX #Design @UXScotlandEewei Chen @Ultraman
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Be God
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#UX #Design @UXScotlandEewei Chen @Ultraman
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Fail
h%p://www.businessinsider.com/airbnb-‐freak-‐fest-‐2014-‐3
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#UX #Design @UXScotlandEewei Chen @Ultraman
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Succeed
h%p://www.rapidUr.com/
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#UX #Design @UXScotlandEewei Chen @Ultraman
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What makes us smart?
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#UX #Design @UXScotlandEewei Chen @Ultraman
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Experience
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#UX #Design @UXScotlandEewei Chen @Ultraman
21h%p://s3.amazonaws.com/data.tumblr.com/tumblr_lduegwzu4q1qzb5wzo1_1280.jpg?
AWSAccessKeyId=AKIAI6WLSGT7Y3ET7ADQ&Expires=1400771601&Signature=BRuPxFaHaeCU27mf9w5XdqPnyY%3D#_=_
Knowledge
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#UX #Design @UXScotlandEewei Chen @Ultraman
22h%p://blog.clarity.fm/wp-‐content/uploads/2012/11/quality-‐friends.jpg
Empathy
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#UX #Design @UXScotlandEewei Chen @Ultraman
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What we really do...
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#UX #Design @UXScotlandEewei Chen @Ultraman
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#UX #Design @UXScotlandEewei Chen @Ultraman
25h%ps://www.youtube.com/watch?v=DYu_bGbZiiQ
... has joined the meeting
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#UX #Design @UXScotlandEewei Chen @Ultraman
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Less ExperienceLess KnowledgeLess Empathy
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#UX #Design @UXScotlandEewei Chen @Ultraman
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The new Norm
h%p://images4.fanpop.com/image/photos/16800000/-‐Sherlock-‐sherlock-‐16827094-‐2048-‐1365.jpg
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#UX #Design @UXScotlandEewei Chen @Ultraman
28h%p://lifespantherapies.com/wp-‐content/uploads/2013/03/kid-‐with-‐ipad.jpg
This is normal
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#UX #Design @UXScotlandEewei Chen @Ultraman
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This is normal
h%p://www.hollywoodreporter.com/sites/default/files/2013/11/driverless_cars_mercedes_a_l.jpg
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#UX #Design @UXScotlandEewei Chen @Ultraman
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This is normal
h%p://www.businessinsider.com/why-‐robots-‐taking-‐jobs-‐is-‐a-‐good-‐thing-‐2014-‐3
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Less ThinkingLess ControlLess of “Us”
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Red or Blue?
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Everything
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#UX #Design @UXScotlandEewei Chen @Ultraman
34h%p://blogs-‐images.forbes.com/jacobmorgan/files/2014/05/libelium_smart_world_infographic_big.png
24/7
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#UX #Design @UXScotlandEewei Chen @Ultraman
35h%p://www.unevenlydistributed.com/images/arQcle/documents/code-‐rules.pdf
Code Halos
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Science-Non-Fiction
27h%p://img4.wikia.nocookie.net/__cb20130424025031/memoryalpha/en/images/5/51/LocutusOfBorg2367.jpg
Science-Non-Fiction
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A few truths
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We don’t think enough
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://bigthink.com/errors-‐we-‐live-‐by/kahnemans-‐mind-‐clarifying-‐biases
*
*Gap is growing
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#UX #Design @UXScotlandEewei Chen @Ultraman
We’re not always in control
*
*Many big birdsh%ps://www.youtube.com/watch?v=N7oz366X0-‐8
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#UX #Design @UXScotlandEewei Chen @Ultraman
Not everyone wants it
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Get smarter
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Survive
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#UX #Design @UXScotlandEewei Chen @Ultraman
culture
commute
conference
home
shop
holiday
work
play
exercise
family
friends
dine
sport
hobby
school
sleep
relax
colleagues
Digital2D
Physical3D
Time4D
Sweet spot
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#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://www.psi.com/report/future-‐of-‐wearable-‐tech#!ZHN4z
Promise
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Recipes for success?
https://www.youtube.com/watch?v=2Qj8PhxSnhg
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#UX #Design @UXScotlandEewei Chen @Ultraman
A recipe for loyalty
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#UX #Design @UXScotlandEewei Chen @Ultraman
Target Behaviour trigger
Core Motivators• Pleasure / Pain• Hope / Fear• Acceptance / Rejection
HIGHMOTIVATION
LOWMOTIVATION
LOWABILITY
HIGHABILITY
Facilitatore.g. Wish list match click (Pleasure)
Simplicity Factors• Time• Money• Physical Effort• Brain Cycles• Social Deviance• Non-Routine
Signale.g. Wish list creation (Hope)
Sparke.g. Wearable usage(Time, money, brain cycles)
http://www.behaviormodel.org/BJ Fogg
Triggers
Failed trigger
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#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://disneymelissa.files.wordpress.com/2014/04/disney-‐magicband.jpg
Get realRemove barriers
Co-design
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#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://yourfirstvisit.net/wp-‐content/uploads/2014/01/FastPass+-‐From-‐MagicBand-‐and-‐AP-‐MK-‐1-‐24.jpg
Give contextShow them how
Stoke the fire
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#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://www.disboards.com/showthread.php?t=3180326
Match expectationsTeach them
Encourage advocacy
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#UX #Design @UXScotlandEewei Chen @Ultraman
Understand customer needs
Be a catalyst
Rewardthem
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A recipe for loyalty
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#UX #Design @UXScotlandEewei Chen @Ultraman
A recipe for delight
h%p://www.idownloadblog.com/2014/01/14/some-‐theories-‐on-‐why-‐apple-‐didnt-‐buy-‐nest/
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#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://www.uie.com/arQcles/kano_model/
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#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://www.digitaltrends.com/cool-‐tech/5-‐easy-‐diy-‐projects-‐to-‐automate-‐your-‐house-‐on-‐the-‐cheap/#!ZFGly
LearnStart smallThink big
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#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://www.businessinsider.com/nest-‐revenue-‐2014-‐1
Ooze qualityBe MemorableShow potential
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#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://blog.oregonlive.com/homesandgardens/2012/04/one_cool_or_crazy_thing_nest_l.html
DifferentiatePersonalise feedback
Track progress
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#UX #Design @UXScotlandEewei Chen @Ultraman
Connect the dots
Be really good at one thing
Make it personal
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A recipe for delight
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#UX #Design @UXScotlandEewei Chen @Ultraman
A recipe for sustainability
h%p://www.cnet.com/uk/pictures/frog-‐designs-‐vision-‐of-‐wearable-‐tech-‐pictures/5/
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#UX #Design @UXScotlandEewei Chen @Ultraman
Easy
Flexible
Hard
Rigid
Most flexible and easy to use
Only use it one way
Too complicatedOld technology
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#UX #Design @UXScotlandEewei Chen @Ultraman
Identify risksBe S.M.A.R.T.
Monitor & Alert
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#UX #Design @UXScotlandEewei Chen @Ultraman
Fit inInstant value
Wow them
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#UX #Design @UXScotlandEewei Chen @Ultraman
Enjoy itRelive it
More of it
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#UX #Design @UXScotlandEewei Chen @Ultraman
Find the gaps Surprise them Get them addicted
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Copyright 101DesignIngredients.com
A recipe for sustainability
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#UX #Design @UXScotlandEewei Chen @Ultraman
Copyright 101DesignIngredients.com
Need human input to be Smarter
Smart solutions...
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#UX #Design @UXScotlandEewei Chen @Ultraman
In closing...
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Be the boss
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#UX #Design @UXScotlandEewei Chen @Ultraman
Be real
![Page 68: Stupid Is As Stupid Does by Eewei Chen, UX Scotland 2014](https://reader033.vdocuments.net/reader033/viewer/2022052618/554cd229b4c905d1488b4850/html5/thumbnails/68.jpg)
#UX #Design @UXScotlandEewei Chen @Ultraman
68
Accept it?
![Page 69: Stupid Is As Stupid Does by Eewei Chen, UX Scotland 2014](https://reader033.vdocuments.net/reader033/viewer/2022052618/554cd229b4c905d1488b4850/html5/thumbnails/69.jpg)
Thanks!
More ingredients & recipes:
101DesignIngredients.com
#UX #Design @UXScotlandEewei Chen @Ultraman
69
More recipes at: 101DesignIngredients.com