Tech Recruitment Strategy

Overview

When one of Detroit’s hottest companies was launching a spin off company that involved drones. They had an amazing open culture, complete with a

newly renovated office boasting playful colors, stocked with snacks and arcade games. For their

new company, they were looking to double their size from 100 to 200.

Problem

With the launch of their new drone company, this company needed a

hot recruiting strategy to attract top tech talent. With a distinct “We’re hiring badasses” slogan already in

place they were looking for something that attracted talented people fueled by innovation and

change. While their offices were in a prime location, they were

competing against much larger companies that have national

Solution

Taking the marketing collateral this company already had in place, the idea for our solution fell

from the sky… literally. The company was located in a busy park of downtown Detroit where working

professionals packed the lawns to lunch. We made creative origami parachutes featuring our open

positions that would be dropped by the drones to passive candidates in the park. We also took our

strategy to a park in Ann Arbor where lots of techies dwell.

Outcome

After a few successful lunch drops and lots of people posting about it on their social media feeds, the

number of applicants increased by 78%! Not only did they notice an increase of applicants, the company was impressed that the quality of

applicants improved. Most of the applicants had

Problem

With the launch of their new drone company, this company needed a

hot recruiting strategy to attract top tech talent. With a distinct “We’re hiring badasses” slogan already in

place they were looking for something that attracted talented people fueled by innovation and

change. While their offices were in a prime location, they were

competing against much larger companies that have national

researched the company prior to their interview, were a cultural fit, and they increased the number of

tech applicants.