The 350 Post 1

TIFFANY & CO.

―...special quality that results

from the perfect meeting of

materials and design...‖

~ Frank Gehry

From the Desk of Giles Marsden

I would like to express a heart felt thank

you and congratulations to all of you for

helping us achieve great financial results in

August. We closed the month at

$3,242,000 which is $142,000 over

plan. Regardless of your role, each and

every one of you played a part in getting us

to these numbers…and for that I’m most

grateful. These numbers also mean that we

enter September with only an $88,000

shortfall for the year (we started August

with a $230,000 shortfall), which I know

we will make up this month. Go San Fran-

cisco! Now that it’s September, there are

only five months left to the ―Tiffany Year‖,

and yet there are so many things during

those five months that are going to have a

big impact. Let me share with you some of

the exciting things planned over the next

few months. Susan Gearey, too, would like

to add her congrats to all and says,

―Greetings from Ireland!;‖ as she lifted a

wee pint to you all! She says thanks and

will see you all very soon.

The Schlumberger traveling collection ar-

rives in our store in early October. It’s

been a few years since San

Francisco has hosted this

collection and we’re glad

it’s back! There are a vari-

ety of events planned, but I

would encourage each of

you to tell people you know about this

great collection of pieces from one of our

original master designers. Due to the

success of fine jewelry (everything sold in

the Queen Mary II case) we are putting

together a comprehensive collection of

pieces to wow our most jaded customer.

October is also the month when John Lor-

ing will be visiting the area for a variety of

speaking engagements. You will all have

the chance to meet with John during the

morning on October 25th when he’ll be in

the store for a breakfast.

Other happenings this fall include another

trunk show of Blue Book worthy creations

to be held Thanksgiving weekend. There

will be a first of its kind Patek Philippe

traveling collection in November, includ-

ing rare complicated timepieces from this

venerable watchmaker. Tiffany Register

Weekend in Pebble Beach is shaping up

and we are fortunate to have four San

Francisco client couples attending.

Finally, there are the holidays to look for-

ward to. There are plans in place to make

this the best holiday

ever, and I look forward

to sharing them with you

as December draws

closer.

July—October 2006 Volume 1, Issue 2

THE 350 POST

Inside The 350

An Eye On Our Competitors 6

Customer Service Q & A 4

Faces of TCO 3

Frank Gehry at DeYoung 2

Friendly Reminders 2

Game Spot 5

Nashville Opens Its Door 3

Security 2

Sketches of Frank Gehry 3

Summer Birthdays & Events 6

TCO with George O’Connor 4

Tiffany Upcoming Events 6

Welcome to Danielle T. 4

The 350 Post 2

Mail and telephone fraud typically include overnight shipment to a

third party address.

When transacting a telephone order the sales professional should:

call the issuing card’s authorization center on all orders over

$1,000

indicate that this is a telephone order

match the caller information

call the customer back to confirm (with the verified phone number)

write all pertinent information on the sales check

obtain a manager’s approval and initials on the sales check

If, for any reason, the sales professional becomes uncomfortable

with a mail or telephone order they should immediately contact a

member of management, security, or a ―Mr. Green‖ call should be

placed.

Review and adhere to the ―Customer Mail/Phone Order Credit Au-

thorization – U.S.‖ Policy.

Continued on pg. 3

Security—Things to remember Just A Friendly Reminder - Please remember to put things back where you found them.

- If it is a Take then call the Take line at x475

- Check mail slot, voice mail, and e-mail as often as you can to

better service your customers and needs of co-workers.

- When closing the POS please put waybills in numeric order.

- To 2nd floor Sales Professionals: All Merchandise Transfer

Requests must be signed by management before submitting

to merchandising.

- [C.O.M. Hand Engraving orders] Be sure to inform your cli-

ents that this process takes 4 weeks.

- When ringing up the order on POS, it will ask for the number

of days, so type in 30 days. That way, the receipt will print out

the correct estimated completion date for the order.

- If your client needs the order sooner than 4 weeks, you

MUST email or call Monica Malrechauffe (Hand Engraving

Representative) to notify her of your customer’s rush

needs immediately. Continued on pg.4

Fr ank Gehr y at t he deYoung Museum

A n exclusive evening by Tiffany & Co. was held at the newest architectural landmark in

the Hamon Tower Observation floor of the deYoung Museum featuring the notorious

Frank Gehry collection in San Francisco. Some of you might already be familiar with his

collection, however, the guests were introduced to a dynamic and cutting edge collection which

included inspirational themes: Axis, Equus, Fish, Orchid, Torque, and Fold. The collection brings

out some familiar metals known to Gehry; others bring out a fresh and new experience to work

with: exotic stones, rare woods, high-tech rubber, and luxurious silk.

Ninety-four guests attended the evening of Thursday, the thirteenth of July as well as some of

TCO’s employees. With guests arriving at seven fashionably dressed showing off some of their

Tiffany jewelry as well as their own; the event offered cocktails and Hors d’oeuvres with original

names such as the Orchid martini served in a mini martini glass with a fresh Orchid as the gar-

nish and the Gehry Nigiri sushi. Everyone there seemed to have been enjoying themselves as they listened to the cool tunes of

the DJ playing, as well as appreciating, admiring, and taking in the panoramic views of the Bay from the 7th floor. Guests did

not hesitate in walking up to the Gehry collection and trying on one of the most unique and organically shaped pieces of jewelry.

Some of the pictures you see here were taken throughout the night by the ever so talented photographer Caroline Kopp who was tak-

ing pictures of everyone and everything around her. Overall the event was well put together and everyone that attended got to leave

with a Tiffany bag that contained a Frank Gehry memento.

The 350 Post 3

Security Continued from pg. 2

You may access on the intranet by going to the

Internal Audit site, then clicking on Policy & Proce-

dure (upper right), then Domestic and then tab 18.

Frank Gehry Movie premier at TCO

After a long hard days work what a treat it was

to watch ―Sketches of Frank Gehry‖, have

great seats, kick back, and relax. What good is

watching a movie without some pop corn,

pizza, drinks, candy and be around some good

company?

The movie was simply about one of the most

reputable and iconic architects who had asked

his close friend, Sydney Pollack, to direct a

documentary on the work and life of Frank Gehry. It revolves around his

actual sketches of buildings, one in particular that he focuses on; Bilabo.

We see him at play with the creation of his collection with Tiffany & Co. as

well as models that get torn apart and rebuilt. He introduces us to his

innovative team who show us how his vision comes to life using 3-D soft-

ware. In addition, he lets us in on how he got to become an architect and

how he went against those expectations from certain people that would

cause him to question his talent.

New Faces at TCO and Those That S aid Good -bye

T hey’ve worked with us, shared many smiles, even

ruffled up some feathers and have gone elsewhere to

try something new in their lives. Christina Statescu

was the first to leave; having graduated from FIDM she

decided to pursue a small business from her own

home. Second, Julie Thompson decided to work as a

receptionist in a modern furniture store. Following

closely after was Chris Dingman whose partner got a

wonderful promotion and whose career led them to

move to San Diego. Two weeks later Courtney Canning

decided to move back home to Boston to finish getting

her Bachelors in Business Management and maybe

working at Banana Republic. A month later Catherine

Thompson announced that she was going off to an-

other retailer just around the corner to Wilkes Bash-

ford. We wish them all the best and know that there

are great things ahead to come for each of them.

Yet now we say hello and welcome to those that have

just joined us recently and those whom have already

been here for a while. Our first addition to the TCO

family was Maricel a graduate from USF with a degree

in Psychology who has hope of expanding her knowl-

edge and growth within the company. Christine

Duggan graduated from UC Davis in 2005 with a

Bachelors in Human Development and Psychology.

She recently moved to the city with friends from high

school and college and hopes to make lasting profes-

sional relationships as well as creating a foundation

for her career in business. Before joining TCO, Keri

Wolthausen was in Public Relations in Santa Barbara

and is determined to move up the corporate ladder.

Sabrina Chamaki worked for a couple of retail jeweler

stores, Zales Jewelers and after Bailey Banks and

Biddle. She looks to work herself up the ladder into

the downstairs Fine Jewelry and Engagement depart-

ment. Carol Young has been in the silver business for

twenty-five years, created a division for Reader’s Di-

gest [Jewelry Is Fun] and organized a trunk show for a

fundraising cause that was based in Fairfield, Iowa.

Carol wants to build her own clientele, sales, and have

a long term stay and someday retire at TCO. We wel-

come and look forward to getting to know Benjamin

Blum, Christina Morales, Andrea Torrez, and Monica

Morales.

Nashvi l le is Off icial ly on the Tiffany Map

Amy Miller who was promoted Director of the new store in Nashville,

opened its doors to the public on Tuesday, August first and already it is a

huge success. Having made plan the weekend of the fifth she had in

$228,000; on the first of August she already had in $61,000 by one

o’clock and still there is more to come. She also announced her manage-

ment team which includes Sales Manager– Mark Steiner, Operations

Manager– Jennifer Vermillion, and Assistant Store Manager—Brooke

McClenny. As always, San Francisco continues to wish her much contin-

ued success.

*Note from our Star in Nashville*

I sent her a note wishing her the best on her first day and Amy Miller’s

reply was: ―Thanks so much for thinking of me… it was such a treat

to hear from you! I am settling into my new store and we had an amazing day of Founding Ceremony and Breakfast at Tiffany’s festivities. Almost 600 people attended and we were on the news, radio, in the paper, etc. It was too much! I miss you all and SF a ton and need to come back for a visit. I will be sure to come in if I make it there any time soon. Hello to all and send everyone my best. I am so thankful that you are all wishing me good things.”

Jan Praggastis

“Okay babe...”

For my breakfast to remember, my compliments and gratitude

go to our very own party planners, also known as Rachel and

Amy.. The custom cupcakes combined with the colorful party

decorations created a very festive morning. Thank you all for

sharing your time and effort with me during my 25

years with Tiffany. I was amazed that the breakfast

included all my favorite things, and yet was such

a total surprise. I could not have planned a better

celebration myself. #339 • Jan

The 350 Post 4

W e’ve just ended another fun &

relaxing summer season and now that

Halloween candy can now be found at

the See’s Candy Shop, we know that the

Fall Season is here!

This fall, think big, think chunky, think Art

Deco. This is the big trend

to be aware of! Black is

back in fashion, so fine

jewelry is more important

than ever for both women

and men. As always, Tif-

fany diamonds look great

against black clothing.

Tiffany has a new star in our Fine Jewelry

assortment. Be sure and take a look at

the new Tiffany Stars Collection that just

arrived! Diamond stars in their prong

and bead set styles are carefully scaled

to be stylish and fun!

Our highly successful Tiffany Swing Col-

lection continues to evolve this fall with

the introduction of the 4-Diamond Drop

Pendant, Flower Drop Pendant and the

Double Drop Necklace. All these pieces

have arrived and are lots of fun! Be on

the lookout for more new pieces featur-

ing colored stones as we approach the

peak holiday selling season.

This fall, be sure and ―think link.‖ Link

bracelets and necklaces in both sterling

silver and yellow gold are absolutely au

courant, adding a little rugged elegance to

sportswear and retro-

80’s looks such as

black leather, long

sweaters and mini-

skirts with leggings.

We have so many

options to offer, in-

cluding our Tiffany Classics and selections

from our 1837 Collection.

Bold cuffs may be the hottest ―in‖ piece

this season. The Frank Gehry Torque Ban-

gles in sterling silver and agate, along with

our Atlas Open Numeric Cuff and Bone Cuff

from Elsa Peretti will all be ―hot‖ sellers!

This month, be on the lookout for the

arrival of the Frank Gehry Collection in

Tabletop. We will be offering a unique

and special assortment of decorative

items which will surely be the rage of our

modernist customers.

There’s lots of excitement to share with

our customers this fall so enjoy the sea-

son and look forward to lots of great

sales!

Q: What is rhodium plating and how does it affect servicing?

A: Rhodium is a hard, silvery-white metallic element that is plated onto other

metals to produce a durable, corrosion-resistant coating, or to create the uni-

form color. White gold is often plated for the purpose of consistent color. Items

that are rhodium plated need to be re-plated after any servicing, including

polishing.

Q: What is the difference between fire scale and patina?

A: Fire scale, or fire stain, is a purple-ish stain that develops in silver when

oxygen penetrates its outer surface during brazing, soldering or annealing, thus

oxidizing its copper content. Fire scale can be reduced with a special chemi-

cal.

Patina is formed from the multitude of tiny, almost imperceptible scratches that

appear on silver after frequent use. These tiny scratches eventually merge to

form a soft, radiant finish. Patina is highly desirable. When handling a COM

merchandise with heavy patina, take care not to machine polish off the pat-

ina. Merchandise with a nice patina finish should only be hand-polished by the

Silver Repair and Polishing Center in the TSC.

Q: What is vermeil? What is silver plate?

A: Vermeil is silver covered with a layer of gold. It is also known as gilded sil-

ver, or electro gilding, 100 millionth of an inch thick and can be removed by pol-

ishing. Silver plate is a layer of fine silver that is bonded to a base metal, 100

millionth of an inch thick, and can also be removed by polishing. Vermeil and

silver plated merchandise typically need to be re-plated after servicing.

TCO with George by George O’Connor

Customer Service Q & A

Welcome to Danielle Tompkins

I moved to SF in 1981 right out of col-

lege on my own with whatever would fit

in my VW Rabbit. I return 25 years

later, again on my own, with whatever

would fit in a United Van Lines truck. I

have come full circle with a lot of

changes in my life, but the constant

has always been my connection with

Tiffany and with this store.

I am happy to be back in the Bay Area.

A few things have changed since I left

SF in 1998. The store has a whole

new look after the remodel. I love the

tabletop department looking out on the

patio. After being in smaller stores for

the past 6 years it is so exciting to see

all the different merchandise this staff

is fortunate enough to sell. I'm looking

forward to getting to know the people

that are new to me and to reacquaint-

ing myself with old friends.

Reminders Continued from pg. 2

- [C.O.M. Machine Engraving orders] Please inform your clients that this process takes 7

days (or 5 business days).

- If it is a Rush order, please speak to your manager for approval. The minimum charge

for rush servicing is $25.00 or 50% of the charge, which ever is greater plus the engrav-

ing charge for orders that are less than 7 days.

- Remember to get e-mail from customer when writing up a repair order form.

The 350 Post 5

How good is your vision? Forward or backwards?

Concert Walt Museum Experience

Design Vitra Hall Music

Disney Project Guggenheim

W Q C Z L C S H D R W I D O R

C N O W A L T E M Q Z T O F A

O L N Z S R S P Q Y A F U Z G

Y M C M F I R Q R M E C J A M

A Z E D G K H Y I O I N J K I

R T R N H Y G E S S J U S U A

T T T U S O H H U I S E C I E

I N G L P N G M A I L Z C Z D

V M M U E S U M E L M M G T O

T W Z G Z U Z Y I H L A L F V

G L G E X P E R I E N C E H P

F U G D G W R C D I B L O T B

G A N E S E N B Y O W S C W W

H D T M S B T M B K V F E L P

F L X S W X L O E P W I A Z I

Whoa! Gehry

Help Paloma’s

Sugar Stack ring

find its way back

to stack with the

others.

Karen Flaherty, Director Human Resources-Retail West

As we all know, staffing our stores for the holiday season is

one of the most exciting and critical tasks to having a suc-

cessful holiday season. Historically, our greatest success for

seasonal hires has been from our Employee Referral Pro-

gram.

In an effort to maximize employee referrals, Human Re-

sources has launched an exciting Employee Referral Bonus

Contest. This contest is an addition to our already existing

Employee Referral Program which can be found on the HR

website under Staffing.

The contest will run from September 25 - November 4, 2006.

All U.S. employees (except management) who make a referral

are eligible to have their name submitted in a weekly drawing

to win a $300 Amex Gift Card. For specifics please see the

posters which are on your Employee Announcement Board.

Human Resources Corporate will draw a name from the em-

ployee referrals and announce one weekly winner in the

weekly COP communication.

And to keep things really exciting, all U.S. employees (except

management) who make a referral will have their names

entered into a drawing to win one $500 Amex Gift Card for

any seasonal referral made to any U.S. Retail location, the NY

Flagship or the Parsippany/East Hanover locations and two

$1,000 Amex Gift Cards for seasonal referrals made to any

U.S. retail location and the Parsippany/East Hanover NJ Lo-

cation. Winners will be announced at the conclusion of the

contest in the November 8 COP communication.

Employees must submit their referral’s name and informa-

tion via tiffanycareers.com or forward their referrals’ informa-

tion to Michelle deVillers, HR Staffing Coordinator here in the

San Francisco store. Please take this opportunity to be a

Tiffany Recruitment Ambassador for the holiday season and

perhaps go home with an Amex Gift Card and your name on

the COP Posting!

The 350 Post 6

Summer Birthdays & A n n i v e r s a r i e s

Tiffany Upcoming Events Blue Book Traveling Collection Oct. 2 & 3

UCSF Concierge Luncheon (private home) Oct. 3

TR Outreach/Diamonds Cocktail (private home) Oct. 14

One night with community partners another with TR appointments

John Loring Diamonds Cocktail Oct. 24

Staff Breakfast with John Loring (in store) Oct. 25

John Loring will attend the Antiques Show Preview Party with a select group of

TR clients

John Loring Flora & Fauna Cocktail (Filoli) Oct. 26

The Bridge School Benefit (Regency Ballroom) Oct. 27

Pebble Beach National TR Weekend Nov. 10 & 11

July

Paul Labagh July 1

Danielle Lopez July 7

Veronica Tolentino July 9

Matthew Homyak July 13

Christine Duggan July 20

Heidi Gerber July 22

George O’Connor July 24

Erin Lavin July 24

Philip Chen 10 years

Susan Gearey 18 years

August

David Kingsley August 2

Makiko Tomita August 3

Michael Barcun August 10

Paul Labough August 18

William Gatley August 18

Charles Osako August 22

Hank Stenner 1 year

Makiko Tomita 1 year

Frank Reyes 3 years

Mary Shaler 5 years

Rachel Levin 8 years

Terry Watson 8 years

Veronica Tolentino 13 years

Einori Tsruta 13 years

September

Miyako Nakamura Sept. 8

Christian Crandal Sept. 9

Masako Keller Sept. 11

Cesar Nisthal Sept. 18

Hank Stenner Sept. 26

Johannan Gookins Sept. 29

Victoria LoGrasso 1 year

An Eye On Our Compet i tor s

by Maricel Loyola

A s more competitors enter the fine jewelry market, estab-

lished brands such as Cartier and Montblanc are targeting

younger crowds. According to an article in the New York Times,

Glamour, the magazine, has obtained a $1.8 million sponsorship

from fine jeweler, Cartier. In exchange, Cartier will receive ten

pages of advertising space in the magazine. This marketing

strategy will widen Cartier’s reader base to include a younger

and more mainstream reader.

As for Montblanc, a brand that is better known for its pens and accessories, will

attach its name to up and coming designers such as Jeffrey Costello, Jean Yu, Robert

Tagliapietra, and Doo-Ri Chung. According to Women’s Wear Daily, ―Chung is clearly one

of the bright young lights of American fashion.‖ The names of these designers are meant

to attract more women to the Montblanc name. The company is introducing a new line

of jewelry and plans to promote Montblanc as a luxury lifestyle brand. The upcoming

advertisements will debut in the September issue of Vogue.