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Volume 1, Issue 5! ! April 2011 - July 2011!

THE 350 P STTIFFANY & CO.

I n s i d e T h e 3 5 0I n s i d e T h e 3 5 0

Birthdays 7

Chiaki’s Make It Right 4

Engage - Let’s talk about... 6

Giants Ring Raffle 4

Leesha’s Tiffany Anniversary 2

Michele’s S.O.S. 4

Store of the Year Dinner 7

Style to Sell 5, 6

Team Building Committee 4, 7

World Series Champions 3

The months of May, June and July certainly have been eventful for the San Francisco store.

We had much to celebrate:•While still in April, the San Francisco Giants ownership team received their championship rings during a cocktail reception in our beautiful store. The excitement spilled into May with many fans purchasing from special collection developed by our friends in TFB

• We hosted an in store dinner with the US Patek Philippe Management team and were able to present to our customers the 2011 Basel Collection

• Benjamin was kind enough to coordinate a “Store of the Year” celebration that coincided with Ray Raby’s house hunting trip

• We were fortunate to invite a very special customer to the Santa Barbra Polo event featuring Prince William and the Duchess of Cambridge

From a Tiffany visitor standpoint, we had the chance to welcome the Tiffany Counterfeit team and learned of the important work they do around the world to help protect the Tiffany Brand. We welcomed Justine Silver to the North America West HR team and got a chance to meet Ray Raby in advance of his official start date of August 1st.

Operationally, we have been working diligently to organize the store, have attacked (and continue to attack) our inventory control challenges and spent a great deal of time evaluating the information from the most recent employee survey to help us define what kind of work environment we want to create for ourselves. We also executed a very significant price change.

We finished the expansion of the fashion jewelry sales salon just in time for Mother’s Day and have an extensive outdoor advertising campaign in place to attract the city’s visitors into our store to shop.

As I prepare this note on July 26th, the store has achieved its’ 2nd Quarter sales plan as a result of an explosive May (+ 42% vs LY), a solid June (+ 2% vs LY) and MTD July results that are 42% greater than LY.

Through a great deal of hard work and commitment to each other, we have put ourselves in a position to have a very satisfying and successful year. Thank you for all that you’ve done to get us this far…I’m more confident than ever before about our future because of your leadership and hard work.

From The Desk of Tom Carroll

- Tom Carroll

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As I've been filling boxes, saying goodbyes and working wi th my successo r in Ph i lade lph ia wi th on-boarding and the many transition topics over the

last couple of weeks, I find myself thinking about the teams that I have been a part of throughout my career. Particularly, how any of the strengths, successes, failures or struggles to manage the challenges of the day was always influenced by our abilities or inabilities to truly function as an effective team. There are many cliché slogans such as "Teamwork makes the dream work", "There's no I in TEAM", etc. One that I've found to have solid meaning is the definition and thoughts from Andrew Carnegie; "Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that

allows common people to attain uncommon results". I've experienced that teamwork is tested when dealing with change, conflict and the many avenues or opinions of how to reach group potential. I have also seen where the needs of the team are best realized when the needs of individuals are also met and we make time for the seemingly unimportant. Too often we underestimate the power of a smile, a kind word, a listening ear, an honest compliment or the smallest act of caring.I'm so excited for my next opportunity and what I feel must be one of the best jobs in our industry; a Group Director position with responsibility for a flagship location for Tiffany & Co. in an amazing market. And above any individual success, awards or professional accomplishment in San Francisco, a central goal will be to feel proud that I am a part of a great and successful team.

San Francisco welcomes and honors Group Director Ray Raby for his 10 years of service with Tiffany & Co.

Leesha’s Tiffany AnniversaryA decade of service at Tiffany is an occasion for celebration! In this issue we honor 10-year employee Leesha Chatman for her hard work and accomplishments.What first brought you to Tiffany?Leesha: I saw an ad in the San Jose Mercury Newspaper and made a joke referring to people reading the paper on Sunday morning. At the time I was in the dental field but have had previous retai l experience and therefore faxed my resume to Marilyn Douglas; my first day was June 1st.What position did you star in and what are you in now?Leesha: In San Jose I started in Group 2, became a floater, moved to Group 1, Administrative Coordinator and finally Assistant Operations Manager. Not only was I responsible for all of the PR but it gave me the exposure to the internal side of the business. Being a new mom, I accepted a part time Sales position in San Francisco.

How has Tiffany changed over the years?Leesha: When I first started we had no email and Intranet. Everything and anything we needed we had to use Atlas. In the last ten years we have opened approximately around sixty-four more additional stores and still growing.

What words of wisdom can you pass along to those just starting?Leesha: Don’t take anything personal; understand that good things and bad things happen in every walk of life. Understand that everywhere you work there are people whom you are going to get along and not get along; but do not give up on a good company or a good opportunity for the wrong reasons.

Why have you stayed at Tiffany?Leesha: I have stayed because I enjoy the people I work with. I have seen myself grow, adapt t o c h a n g e , b e c o m e versatile in both Sales and Operations that I feel I’m confident to take on any opportuni ty that comes my way. It is truly a company with great benefits and growth.

- Ray Raby

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Shopping around Union Square has never been more

Giant...no pun intended.

Tiffany was proud to present the SF Giants collection

featuring the World Series

commemorative logo.

Tiffany in SF was honored to host a private event for the owners and investors of the San Francisco Giants in April.

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Giants World Series Ring RaffleDrawing Date: July 27, 2011, Entry Deadline: July 26, 2011, 11:59 PM ET

Proceeds Benefit : The Giants Community Fund• Winner will receive one (1) authentic 2010 World Series Champion Ring

commissioned by the San Francisco Giants. Made by Tiffany & Co., the ring will be the same make and model and will consist of the same materials and jewels as the Giants player rings. The Winner's last name will be engraved on the side of his/her ring. CFC and the Charity reserve the right to approve the name to be engraved on the ring. Winner will receive their ring at a ceremony preceding the August 27, 2011 Giants vs. Astros Game

• Winner and guest will enjoy two (2) premium seats to the Giants vs. Astros Game following the ceremony, plus two (2) nights hotel accommodations in San Francisco (Friday, August 26, 2011, and Saturday, August 27, 2011, single room, double occupancy), round trip coach airfare (if needed, if used), as may be necessary, to attend ceremony and game ($2,700 Limit), and $250.00 in restaurant coupons from San Francisco area restaurants

• Winner will be awarded a cash prize in the amount of $4,991.25 to mitigate the Winner's tax liability that results from winning the raffle.

AugustBack to School Drive for kids in need Location: In storeContact: Rosie and Rachel

SeptemberSept. 10 - Store potluck near Ghirardelli Square Location: Grass or MarinaContact: MaxineSept. 21 - JP Morgan Chase & Co. Corporate ChallengeSonia will e-mail other stores who might like to participate.Location: Lot "A" at McCovey CoveContact: Fabian

Michele Huertas’s Sale Of Success (S.O.S.)

An established Tiffany customer from Florida, Mr. Thomas Ruhf, decided upon the purchase of an exquisite yellow gold and diamond eternity band to give his wife, Kay. Mr. Ruhf knew exactly what he wanted and therefore the sale was transacted over the phone. He was anxious to surprise his wife with this memorable gift in the store upon their coming to visit San Francisco when he would bring her into Tiffany to browse.This was a captivating notion but our only concern at Tiffany was how best to manage this memorable surprise to be a most romantic encounter. Upon consultation with all involved, we decided upon a plan that allowed the best prospects for success. With Mr. Ruhfʼs input, Tiffany wrote a lovely note personally addressed to Kay to be placed beside the Tiffany Blue gift box with white ribbon containing the ring in the display counter

where similar items would be typically displayed. The timing of the arrival of Mr. Ruhf and his wife, Kay, was pre-arranged so that the case could be properly prepared prior to their arrival at the store so as they browsed, Kay would come upon this beautiful Tiffany Blue gift box with white ribbon beside a note addressed to her.This romantic Tiffany encounter happened perfectly with Mr. Ruhf so pleased and with Kay so surprised with tears of happiness in her eyes. With the dedicated teamwork of management and staff at San Francisco, we all were able to create a special memory for an established customer and add dimension to the well deserved mystic that is Tiffany & Company.Mr. Ruhf e-mailed after the occasion, "Everyones efforts are deeply appreciated. Kay was thrilled. Youʼre the the best." 

I had taken the Fast's to a SF Giant's game in April and didn't realize what big fans they were. They both came in full Giant's attire including t-shirt, hat, jacket and blanket! Their anniversary was June 2nd; so the week before I emailed wishing them a Happy Anniversary. Mr. Fast replied back saying they were thinking of coming into the SF store to celebrate. They ended up purchasing a yellow diamond ring and pendant totaling almost $60K. While they were here they talked about how much they enjoyed the Giant's game. I thought to myself and said we have to figure out another game they could go to. On Monday, July 18th, we went to the Giant's vs. Dodgers game; the highlight of the evening was their son Trevor catching a foul ball! It truly was an evening they will never forget.

Ch iak i ’ s Make I t Right - A Romant i c Encount er

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18k Medium Doughnut Bangle$12,500

Bone Cuff in Sterling Silver $800;

Diamonds by the Yard Bracelet in Sterling Silver $1150

Classic Billfold in Tiffany Blue glazed crocodile $495

Gemea Quartz Watch in stainless steel on a white

Diamond by the Yard

Necklace set in platinum

$7200

Groove Cufflinks with Hematite in

Sterling Silver $500

Green Tourmaline and Diamond Line Earrings set in Platinum $15K

Victoria Diamond

Earrings set in Platinum $4900

Metro Diamond

Three Row Bangle set in

18k White Gold $10K

Bone Cuff in 18k Yellow Gold $7950

Rose-cut Diamond

Cobblestone Earrings set in

Platinum $3900

Sterling Silver

Palm Tree Charm

$125 and 18”

Pendant Chain $65

Sterling Silver and 18k Rose Gold Medium Round Lock $325, Medium Sterling Silver Locks in 18k Rose and Yellow Gold $350, Large Sterling Silver Heart Lock $135, 18k Rose Gold and Sterling Silver Ultra Large Vintage Lock $650, 18k Heart Pendant $800, Sterling Silver Pendant 24”, Oval Link 24”, Bead Chains 20” $65, Sterling Silver Medium Vintage Lock $80

Aegean Toggle Bracelet in 18k Yellow

Gold $10, 200

Style to Sel l

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Style to Sel l Oval Sapphire Ring with Half Moon Diamonds and a Diamond Melee Border set in Platinum $105K

Mix-cut Diamond

Earrings set in platinum $27K

set in Platinum $16,500

Tiffany Circlet Diamond Bracelet

Sterling Silver Stacking Band Rings

in Pink Sapphire, Blue Sapphire, and Tsavorite $275; with diamond set

in Platinum $1200

Blue Enamel and Sea Pearl Tassel Necklace set in

Platinum and 18k Yellow Gold

$34K Oval Pink Spinel and Diamond Lever-back

Earrings set in Platinum $70K

Face it, true love is hard to find; but you can find out What Makes Love True by downloading it in the Apple App store. Click, browse, and share your True Love on Tiffany & Co. new Facebook tab.

Want to spot the latest trend? Check out Tiffany & Co. new Spotlight tab on Facebook.

Engage!Let’s talk about...

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NovemberNov. 5th - Group activity with seasonal meet and greet.Location: In storeContact: Volunteers?Holiday Giving Food DriveLocation: In store and possible group to volunteer their time at Soup KitchenContact: Volunteers?DecemberFood Drive or Toy DriveIn store raffle, every toy or canned food you donate you get a raffle ticket and maybe 3 drawing; 1 being the biggest gift and two smaller ones.Contact: Volunteers?

San FranciscoStoreof theYear2010 Taco Salad Can Cun served with

ceviche and prawnsFilete De Pescado En Salsa De Alcaparras fish filet with lemon butter capers sauceFettuccini Con Camarones fettuccini with prawns sweet basil aurora saucePollo En Mole Poblano Mole Verde chile with traditional mole sauceVolcan En Molcajete pieces of tender meat "arrachera" style prepared with cactus, sausages, onion, and cheese topped with a red sauceFlan, Arroz Con Leche, Gelatina

Menu

On June 22nd San Francisco Tiffany & Co. celebrated Store of the Year. Big thanks to Benjamin Alfaro who had suggested and coordinated a beautifully delicious dinner located in the Mission on 24th; El Delfin restaurant.

HAP PY BIRTHDAY(^_^)!

A P R I LStoyanka

CasieKim S.

M A YMichele

LarryRenee

J U N EKevinEmilyAmyJulie

J U LYGabrielleAndreaRachelHeidi

TammyDanielle

Newsletter EditorDanielle S. Lopez

TEAM BUILDING COMMITTEEcontinue from pg. 4