The 350 Post 1

Did You Know… 4

Engage—Let’s talk about... 2

My S.O.S! Stories 2

San Francisco Marathon 2

Style To Sell 3

Team Building Together 2

Tiffany Word Search 5

Word Search Key 4

May 2010— August 2010 Volume 1, Issue 2

THE 350 P ST TIFFANY & CO.

Inside The 350

Illustrated by Tobie Giddio

Looking back, looking forward

I’ve been thinking about a broad range of topics lately, but the one

theme that has been popping up the most as I think of the Tiffany

brand is where we have been and where we are going. There is no doubt that we have

a rich and storied past, a past you are all familiar with born out of a relentless pursuit

of craftsmanship, beauty, service, brand integrity and life’s little (and sometimes big)

luxuries; a past built by wonderful people and the countless numbers of meaningful

moments you create for each other and our clients.

Looking forward, I can see 2012 when the company will celebrate its 175th anniver-

sary and 2013 when we will celebrate 50 years in the San Francisco market. But look-

ing to the more immediate future, I see the launch of two new exciting collections in

the fall; a fashionable and attractively priced yellow diamond jewelry collection and

the Tiffany Leather Collection. Both will add a greater level of breadth and excitement

to our product offerings. We have some fun launch plans in the works which we will be

sharing in the coming weeks and months.

Looking forward, I also see a bright, talented, dedicated and service oriented team;

comprised of each of you. You achieve and are capable of so much and are true stew-

ards of our amazing brand. A few of the most important things for you to focus on are

helping us achieve our sales and profitability goals, and for everyone, regardless of

role, to continue delivering outstanding Tiffany service to each other and our custom-

ers. Remember that each moment is either a brand and service enhancer or a brand

and service detractor. I know you all like the enhancers.

The “Make it Right” campaign is a great indicator of the level of trust and decision

making abilities we have empowered each of you with to ensure and emphasize the

importance of service delivery. The marketing motto “A legendary place where dreams

come true” certainly illustrates the expectations our clients have when they call or

visit our store. I know each and every one of you will do your best to fulfill those

dreams.

Thank you,

Giles

From The Desk Of Giles Marsden

Make It Right by Beth O. Canavan

…”Too often it is our own internal “police” and rigid standards that bring us down in service to our customers. We forget to put ourselves in the customer’s shoes and use common sense and good manners. While we are appreciative of your concern in what you believe to be protecting our brand no one should be motivated to do so when it

impedes the path to Service Excellence.

It is my pleasure to introduce the first in a series of videos designed to improve the customer experience at Tiffany & Co. Make it Right is a campaign that empowers all of us to make decisions that avoid unnecessary, challenging or confrontational condi-tions on our service. We are giving you the authority and responsibility to make deci-sions on the spot in service to our customers. Your management team will provide the

parameters of these decisions.”

The 350 Post 2

Then there were four (picture pro-

vided by Maxine Parrick); Maxine,

Sonia, Tanya, and Giles partici-

pated in what is one of the world’s

largest foot races in the world and

a huge event in San Francisco.

These four brave souls ran,

jogged, and/or walked along side

a costumed mass of people and over

70,000 participants who did the 7.46

mile starting from The Embarcadero all

the way to Ocean Beach. If you were

riding public transportation that morn-

ing and wondered why there were peo-

ple dressed up as super heroes, punk

rockers, fairies, wearing funny hats or

actually in athletic running gear, then you automatically knew it

must be the Bay to Breakers run.

Just this past Wednesday, August 4th, between Piers 30 and 32

in The Embarcadero at 7:00pm;

the following participated in the

JP Morgan Corporate Run: Tom

with wife Carolyn, Giles, Maxine,

Fabian, Sonia, Tammy, Kristine,

Danielle, Amy, Jessica, Jacyn,

and Carleen. After the race, Tom

hosted a beautiful dinner for all

of the participants at the De-

lancey Street restaurant; thank you again Tom and high five to

everyone who crossed the finish line!

The next event will be a Bonfire Picnic at the Beach on Sunday,

September 12th at 6:00p.m.

Dear Ivan:

Brian and I met at college in Kalamazoo, MI. Two years ago we

moved to San Francisco to live in a tiny apartment in the Haight-

Ashbury district. Over 4th of July weekend, we escaped the city for

a romantic getaway to Hawaii. After four days of beach, sun, and

mai tais, Brian proposed to me during a moonlit walk on the

beach with The Tiffany Setting diamond ring that I have wanted

since I was a little girl. Seeing that robin's egg blue box with white

ribbon made my heart melt and I emphatically answered "yes."

We're planning a wedding for Fall of 2011.

Ivan, thank you for the confidence and service you provided Brian

so he was able to buy my dream ring. I am so proud of it, and see

Brian's love every time I look at it. We will be seeing you again for

our wedding bands!

Sincerely,

Halley (7/20/10)

Hello Johanan,

My wife Lisa and I recently visited your store while we were in San

Francisco and purchased a number of gifts including the beautiful

Schlumberger Rope - four row ring for Lisa. While we did not ex-

pect to find the ring, it has significant symbolism for her 40th

birthday with the 4 X's representing the decades and our family.

Lisa is most pleased as it is exactly what she was looking for to

mark this milestone.

I just wanted to reach out to say thank you for your wonderful

customer service, professionalism, and patience that you pro-

vided. We really appreciate the time that you took to help us se-

lect the various items, the assistance with my credit card com-

pany and also in helping to keep the 2 boys amused throughout

the process.

Thanks,

Marc (7/13/10) Engage—Let’s

talk about...

Close to a half a mil-

lion fans; Tiffany & Co.

is still building their

network on Facebook.

It keeps its followers

informed on new col-

lections, iphone appli-

cation launch, red car-

pet events and more.

It was only a matter of time till Tiffany launched its very own

iphone application: The

Tiffany & Co. Engage-

ment Ring Finder in

early June. The reviews

on Apple have been

nothing less but another

great idea to help make

the shopping experi-

ence more enjoyable, easy, and all at the touch of your fingers.

Congrats to Kristine Dasalla for participating in this year’s San Francisco Marathon on Sunday, July 25th with a time of 5:07:05! The Full Marathon runs through Fisherman's Wharf, the Marina, across the Golden Gate Bridge (and back!), through the Presidio and into Golden Gate Park. After a tour of Golden Gate

Park, runners run down the famous Haight Street and through the Mission, Potrero and Mission Bay Districts. After a pass behind AT&T Park you are almost home - just run under the Bay Bridge and up to the Finish Line (www.sfmarathon.com). Kristine being an active marathon runner has also participated in the 2010 Oak-land Running Festival as well as the 2009 Rock and Roll San Jose Half Marathon. What a way to stay in shape and be active in the community!

We are all anxiously waiting for the Tiffany Leather Collection due

to launch in September. Vogue gives its readers a sneak peak on

what is to come in their August issue.

The 350 Post 3

Calife Ring in 18k yellow gold $2800, Modern Heart Ring in 18k yellow gold $2425,

White Enamel Bracelet with Sapphires set in 18k yellow gold $58K, Red Enamel

Bracelet with Diamonds set in 18k yellow gold $40k, Blue Enamel Bracelet in 18k

yellow gold $27k, and Signet Ring in 18k Yellow Gold $1200

S t y l e t o S e l l

Cushion-cut Yel-

low Diamond

Ring, 5.68ct set

in platinum

$370k

Cushion-cut Spes-

sartite Ring with

Double Diamond

Melee Basket set in

platinum $30k

Diamond Crown

Key in 18k white

gold and also in

18k yellow gold

$1500 Somerset Necklace in

Sterling Silver $775 &

Mesh Scarf in Sterling

Silver $2500

Hand Carved

Green Jade Ear-

rings with 18k Yel-

low Gold $750

Bean Money Clip in Sterling

Silver $175 & Teardrop Tie

Bar in Sterling Silver $225

Bangle in Sterling

Silver $795—

Heart Locket in

14k Yellow Gold

$500

The 350 Post 4

D i d Y o u K n o w . . .

WORD SEARCH KEY

C.O.D.C is short for Chain of Diamond Custody. How do we adhere to the chain of diamond custody day in and day out?

For SP purposes - when taking in a return of a solitaire ring or solitaire studs/pendants that are .18ct and over, are you

following these steps?

Checking the sku inscription on the shank/basket and matching that to MIPS information.

Performing diamond and moissanite testing.

Performing a visual inspection.

G.G. has approved the condition of the stone (if the item is less than 50K)

For merchandising purposes - when processing returns of solitaire rings/studs/pendants that are .18ct and over, are

you following these steps? If there is no notation the Re-Ticket Return Slip for diamond/moissanite test, are you perform-ing these tests?

Checking the sku inscription on the shank/basket.

Performing a visual inspection.

Measuring the ring to make sure it hasn’t been sized.

For merchandising purposes - when taking back Borrowed Merchandise of solitaire studs/pendants that are .18ct

and over, are you following these steps?

Checking the sku inscription on the shank/ basket.

Performing a visual inspection.

Performing diamond and moissanite testing.

For Customer Service purposes - when taking in alterations of solitaire rings/studs/pendants that are .18ct and

over, are you following these steps?

Checking the sku inscription/ carat weight inscription on the shank/basket and matching that to MIPS information. Performing diamond and moissanite testing; in addition to visual inspection.

The 350 Post 5

TIFFANY WORD SEARCH

P E R E T T I I N I T I A L S

C G N I V O L Q N F Q M M E C

W O B Y N A F F I T E K L S R

C K L R E N Z N R T N C X I O

F L H O E K F E R I R W Y L W

I S O D R I N O L I N E H E N

L R R V N B F O C L K G P D O

I A E I E L Y D G L I A E R F

G H T V O R E T I A L G S U H

R Y A W O R K O H O T F E E E

E L E T E L F E M E R C I L A

E R C M L E C A Y B Y N O F R

D Z M A R R A K E S H A A I T

X A B T H S I F R A T S R T S

H G R A F F I T I E H W X D E

*Stay tuned for TLC (Tiffany Leather Collection) Fall launch

How long will it take you to search for the collections below?

CLOVER CLOVER KEY COLOR BY THE YARD

CROWN OF HEARTS FILIGREE FLEURDELIS

FRINGE GARDEN GRAFFITI

HAMMERED CIRCLES HEART INFINITY

LOVING MARRAKESH METRO FLOWER

OCTAGON KEY ORNATE PALOMA

PERETTI INITIALS STARFISH TIFFANY BOW

TREFOIL KEY ZELLIGE

Newsletter Editor Danielle S. Lopez