the best way to connect with customers and clients

The Best Way to Connect

with Customers &

Clients

The Best Way to Connect with Customers…

Today we’ll pick up where we left off, talking about

newsletters and how they can help separate you from

your competition.


Newsletters are probably the number one tool any

business should be using in their marketing arsenal. When done properly, a

newsletter can…


1. Establish your authority


1. Establish your authority2. Demonstrate your

expertise


1. Establish your authority2. Demonstrate your

expertise3. Give you a better

connection with your clients & prospects


We’ve covered the first two, establishing your authority

and demonstrating your expertise, in this message,

linked below:http://kevinoffline.com/link3


Now let’s talk about number 3, giving you a better connection with your

audience—your prospects, leads, and clients.


But first, here’s a quick question:

Do you know the number one reason a customer or client leaves a company?


Perceived indifference on the part of the business.


That’s right.


And the key word there is “perceived.” It doesn’t even

have to be actual, real indifference on your part.

Just perceived indifference.


Most customers and clients don’t leave because of under-performing or

unsatisfying products or service.


They don’t leave because of the competition is cheaper or of higher quality (God

forbid).


And only about 1% leave because they die (sorry

there’s no helping that one).


Most leave because they don’t feel wanted or needed

by the company their currently doing business

with.


Now think of this…What’s your current

customer or client retention rate?


Even the best run companies in the world have 20% attrition, and

most companies have 40%+ rates of attrition.


Do you understand what that means?


Even the best companies in the world have 100%

turnover in just 5 short years.


That means they can nearly double their business in 7

years, just by slimming that number down a very

attainable 5%.


For the average business… with a 40% attrition rate,

improvements to the bottom line can be

astronomical…


If just a few a tiny changes are made, they can bring about a higher number of customers and clients are

retained.


Meaning more bottom line profits.


And the part is, this is extremely do-able!


And newsletters are probably the best tool at

doing this.


I just want to cite one last stat that illustrates this

point pretty well.


The average business loses 10% of their response rate from customers for each

month they don’t make any meaningful contact with the

them.


10% a month!


That’s huge… and it’s proven.


Now, a monthly newsletter sent out to customers,

clients, leads, and prospects is a meaningful contact. And

it’s a contact that sends a message.


That message is…


“We care, you’re needed, and we value you.”


Just think of how much a simple and inexpensive

newsletter can do for your business, when the majority

of customers and clients leave because of

indifference.


And the average business out there is not even

thinking about making meaningful contacts.


I’d say this could easily improve your retention and put miles between you &

your competition.


What do you say?

Until Next Time…

Until next time,

Kevin Oefelein

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