P.R.

AdvertisingMarketing

Where’s the balance?comparing the differences and

similarities

Where’s the balance? brands tend to keep the ses e p a r a t e d

the problem is...

the art of relationship management

P.R.

paid efforts to increase brand aware-ness

Advertising

blanket term for the industry of better selling

Marketing

Coming together

creative storytelling - a way to start a relationship with consumers

Advertising

Advertising P.R.managing and enhancing the

relationship through planned interactions

the umbrella that covers any tactic to increase sales

Marketing

all working together

for theconsumer

NEVER

AT the consumer

Marketing is

a balancing of scales

To make sure

objectives strategiesand

ReachesResonates

consumers and

Reaches A Marketing Campaign

includesAdvertising and pr P.R.

AdvertisingPublic Relations

MarketingMarketing

Video, Banner Ads, Pop Ups, Commercials, endorsements,

sponsored media, radio ads, PUSH messaging,

Advertising

Press releases, social media management, persona, presentation

architecture, speech writing, crisis management

Public Relations

Public Relationsand

Advertising are

part of the big picture that isMarketing

AdvertisingPublic Relations

Marketing