THE FUTURENOWSTREAMINGDigital Transformation inMedia & Entertainment

REIMAGINING YOUR BUSINESS FOR A DIGITAL FUTURE The present and the future of the media and entertainment sector is centered around digital. With the exponential growth in mobile/smart phone usage and the falling data tariffs, mobile viewing is driving how content is created, distributed and consumed. Also, the prevalence of social media, growing online footprint, analytics is helping creators gain unique perspective into consumers’ preferences. Media and entertainment players need to leverage emerging technologies to ensure that their technology landscape can meet the growing needs of the new consumer base.

TRADITIONAL FUTURE STATE

CONTENT CREATION AND DISTRIBUTION

CONSUMER EXPERIENCE

REVENUE STREAMS

Studio setup content curation

Print, radio, TV, web and mobile content available in options such as (free, payment/subscription based)

Live events

Personalized content creation and distribution driven by audience analytics

Event based content targeting arising out of social dynamics

Hybrid content offering on gaming platforms Ubiquitous screens leading to greater content

mobility Proliferation of super platforms

Single window consumption

Broadcaster driven content programming and scheduling

Standardized viewing experience across all segments

Ad-Sales operations Rights acquisition Content commissioning

Increase in online consumer base may cause content providers to revisit strategies to appeal to broader audience

Need for curated content considering consumers’ taste and viewing habits especially in digital music

With the reduction in data tariffs, the consumption of content via digital platforms continues to increase, thereby causing digital advertising spend to rise significantly

Performance based content pricing models Web based programmatic buying platforms to buy ad

inventory Over the top (OTT) platforms allowing content

provider to sell audio, video, and other media services directly to the consumer as a standalone product

Agile and Flexible technology landscape to meet demands availability and accessibility across diverse platforms and specialized systems used in content creation/distribution

Personalized, engaging, easy to discover and flexible content creation capable of accommodating different combinations of advertising, subscriptions and transactions

Accelerate revenue generation by developing a relevant and targeted advertising mix with a native and programmatic advertising inventory

Effective management of

cyber risk to protect intellectual property

against piracy/copy right infringement

Develop a seamless consumer experience across distribution channels by managing consumers holistically and via segments anchored in richer user profiles powered by deeper data insights.

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Innovate around the product and user experience to deliver high-quality original programming available in a flexible, on-demand mode across multiple devices

BUSINESS TRANSFORMATION IMPERATIVES TODAY

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Hybrid IT as backbone Key elements of a Hybrid IT infrastructure acting as the building blocks of enabling the implementation of emerging technologies

Big data analytics for content creation

▪ As content marketing becomes important, aging content becomes a concern. Analytics enables organizations predict the success of new forms of content and develop content delivery architectures.

▪ Content delivery networks enable collecting, storing and faster delivery of personalized content across platforms while reducing serving costs through globally distributed edge points of presence to cache content close to your viewers

Cloud : Multi platform content delivery

AComputer-generated scenario modelling, simulating a realistic viewing experience with the help of multi-projected environments

Augmentedreality

▪ Block chain's immutable distributed ledger system will increase consumption of paid content with secured copyrights & licensing management.

Blockchainfor piracy management

TECHNOLOGY TRENDS TRANSFORMINGTHE INDUSTRY

Cloud

SecurityNetwork

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Sify’s application and

Sify’s cloud and data center

SIFY AS AN ENABLER OF DIGITAL TRANSFORMATION

MAKE CONTENT STORAGE AND ACCESS MECHANISMS MORE EFFICIENT AND RELIABLE by building a resilient, robust, high-availability infrastructure

INTEGRATE LEGACY SYSTEMSAugmentation and automation in media processing shall be driven by Artificial Intelligence (AI) and Robotic Process

CONNECT THE AUDIENCE TO CONTENT DELIVERY NETWORKS SEAMLESSLY The network is uniquely positioned to support the requirements of connectivity, power, policy, compute, security and manageability

REAL TIME MONITORING AND MANAGEMENTPreventive, detective and corrective mechanisms to combat emerging cyber security threats

ACHIEVE PROCESS EFFICIENCY AND ACCELERATE PRODUCTIVITY Streamline employee services and customer facing processes. enable setting up the infrastructure & platform environment to meet your employee (self service, collaboration, productivity, learning) and customer (CRM, security) requirements

SIFY MOVES UPIN GARTNER MAGIC QUADRANT FOR HYBRID CLOUD

Sify has emerged

A CHALLENGER IN PROVIDING MANAGED HYBRID CLOUD HOSTING SERVICESwith unique proposition combining infrastructure, public cloud, connectivity and consistent service delivery.

Figure 1. Magic Quadrant for Managed Hybrid Cloud Hosting, Asia/Pacific

CHALLENGERS LEADERS

NICHE PLAYERS VISIONARIES

BTIBM

Datapipe

CenturyLink

NTT CommunicationsFujitsuRackspace

SingtelTelstra

NxtGenOrange Business

Tata Communications

CtrlS

Sify Technologies

IIJ

Source: Gartner (October 2017)COMPLETENESS OF VISION As of October 2017 Gartner, Inc

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• Automated assembly, aggregation and creation of descriptive Content / news feeds / tickers without adding opinion.

• Shorten the content creation lifecycle with lower the cost of rendering, and increase speed-to-market through ease of implementation

• Focus on enhancing monetization by analyzing real time uptake of content and consumption preferences to make targeting and retargeting more effective.

• Deliver deeper engagement with context based advertising and create incremental value for brands

• Omni channel Intelligent content distribution across platforms and devices

• Integrate production DAM, workflows and tools to realize a complete digital media supply chain through creation, management, distribution and transaction

• Develop secure platforms to prevent content leakage ahead of schedule resulting in loss of business and decreased advertising income

• Secure Digital assets, confidential customer information and intellectual property to minimize legal exposure

• Data Interoperability across hybrid media and OTT platforms

• Modular and agile infrastructure

• Address the complexity of integrating new rich media content models with legacy systems and network infrastructure.

• Create personalized content by analyzing preferred programming and viewing patterns at an individual level

• Integrate intelligent interactive system to ease content discovery and provide a differen-tiated experience

DIGITAL TRANSFORMATION GOALS

Automation | Augmented Reality | Cloud

Automation| Cloud | Data Analytics

Technology Enablers Sify Services

Analytics | Artificial Intelligence | Internet of Things

Integrated Platforms| Artificial Intelligence | Automation

Integrated Platforms| Artificial Intelligence | Automation

Integrated Platforms| Cloud | Modular IT architecture

CONSUMER CENTRIC FOCUS

TO CREATE IMMERSIVE

ENTERTAINMENT EXPERIENCES

Content

Redesign monetization models

with digital advertising

Accelerate digital content consumption

across channels

Cyber security

Technology Landscape

transformation

Data centre transformation (cloud)

and infrastructure servicesNetwork transformation and

connectivity services

Technology

integration services

Application and

platform services

Managed security

services

Internet of

Things8 9

VPN Services Data Center

Hosting24x7 availability & accessibility to core media platforms

Improved service delivery across omni- channel environment

Managed Services Security Services

Public Cloud Security as

a service

Software Defined DC & Network

IOT integration

Hybrid IT IOT & Managed WiFi Data Center

Transformation Platform &

Application Services Oracle & Microsoft

SIFY’S EVOLUTION AS A DIGITAL TRANSFORMATION PROVIDER

2007

2010

2013

2017

2018

Network & DC Hosting Provider

Managed DC & Network Services Provider

Data Center, Cloud& Network Services Provider

Converged ICT Services Provider (Cloud at the Core)

Application-centric Digital Transformation Partner

Collaboration and integration with partner systems

Product enhancement using analytics

Real-time data through connected devices

Empowering new delivery and payment models through Block Chain technology

Visual assistantsto automate customer service

Sify Cloud ServicesIaaS | Private Cloud | Hybrid

Cloud Management

Partner Cloud Services

AWS | Azure | Migration & Management Services lndustry Standard

Applications on Cloud

O365 | SAP on Cloud | Oracle Cloud Service

Sify’s ApplicationServices on Cloud

Forum Next | I-Test

Security Servicesfor Cloud

Unified Collaboration on Cloud

Contact Centre as Service | Video Conferencing as a

Services

Network for CloudSMACnet | Xpress route |

SD Network Services | Digital branches

Cloud BuildPrivate Cloud Build & Managed Services |

Software Defined | Network & Managed Services

Internet of Things

SIFY - CLOUD AT THE CORE

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Omni channel intelligent content

delivery across platforms and

devices

Explosive Content growth creating challenges across storage, dedupe, distribution and security

High exposure to security threats –

protection of IP, content and security

governance is the key

Multi-cloud IT capability to

leverage best of the breed IT platforms

for faster and scalable IT

Fasten up the process across

value chain from content creation to consumption

Real-time and deeper end-user insights and

differential experience value

creation is the key

BUSINESS DRIVERS FOR ADOPTION OF THE NEW ENTERPRISE DATA CENTER

Service-led view of Data Centre Transformation and Cloud solutionsRight fit IT architecture across public, private, enterprise cloud and/or colocation

Content acceleration along with Cloud Security for best in class end user experience

Cloud security framework across endpoint, infrastructure, platform and applications

Future ready IT platform with self healing, self service capability for DEVOPS / Digital Play

Hyper automation driven Digital IT platform for DevOps, Mobility, BI, etc.

Zero trust Security Framework across traditional, private, public and enterprise IT

Unified, integrated reporting and analytics across IT and user experience quotient

Secure storage choices across private and public data stores for specific media types

Business intelligence Platform for predictive analytics and Real user insights

Solution Highlights Integrated play across network, data center, IT & security

Solution choices across dedicated, public or hybrid models

Aggregation partner across OEM stack, private / public cloud

10 public and private cloud service providers at 30 + global locations

On-demand provisioning & simplified management – add on to MPLS network

Premium performance / high resiliency

Traditi

onal

Private

Cloud

EnterpriseCloud

Public

CloudBorderless IT Data Center Connectivity

Unified Reporting | Integrated Security | Standardized GovernanceV

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Software Defined IT | Digital IT Platform

Orchestration | Cloud Federation Collaboration and Mobility

Storage Compute Network SecuritySDS SDN SDSec

Backup/ DR Accelerationsify cloud infinity

CLOUD AND CO-LOCATIONTO ENABLE BORDERLESS IT

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Sify’s Network Transformation framework

ScaleWith advent of technologies such as Internet of Things (IoT), cloud and mobility the scale of the network and the end points has grown exponentially

Security Risk of security gaps and absence of uniform security cover across multiple platforms

Agility and SpeedConstant need to support change in the application landscape and ensure continuous service assurance in a global market

ComplexityNon-converged voice and data networks over multiple service providers

Business Drivers for Adoption of Integrated Networking Platform

Service led view of Network transformationService-oriented network architecture to ensure reliable enterprise-grade 24x7 connectivity

Multi-location VPN and Internet services to build a highly reliable WAN setup

Proactive network and security monitoring and management through an integrated network operations center (NOC) & security operations center (SOC)

Global connectivity across cloud nodes for clustered applications, storage replication and disaster recovery services

Deep expertise across cutting edge network and security technologies

SDN(Software defined network) CoE (Center of Excellence) to develop world class SDN centric solutions

Solution Highlights Extensive reach across over 1500+ cities

Global service coverage in over 130+ countries

100G ready DCI and cloud interconnect network in 6 cities

Integrated ITIL based NOC and SOC

Deep skill sets around network and security domain

Cloud enabled services on a consumption model

Internet

MPLS

Sify WAN Transformation

Integrated network and service management delivering high performance

Unified SLA Deliver

transformational WANs to deliver transformational IT projects

Integrated and uniform security management in the enterprise WAN

Operational efficiency

Expense management

Integrated and scalable

multi-service network

NETWORK TRANSFORMATION AND CONNECTIVITY Backbone of digital transformation

Enhanced business productivity

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Advanced data breaches using sophisticated techniques

Privacy and data protection

regulations

Increased exposure to hacktivism due to

integration of new technologies

Increasing guidance and frameworks from industry organizations

Business Drivers for securing IT environment

Across Internal and Partner Systems

Service led view of Managed Security ServicesMature threat intelligence and analytics framework with integration of hunting and deception platform

Gartner’s intelligence driven security operations centre

Secure Cloud implementation by building tiered protection layers around data that includes multiple perimeter rings of defense

Secure Connect solution tracks and filters legitimate network connections with customized policies and granular access controls

Secure Data Shield provides bidirectional protection against malicious sources and sophisticated attacks to ensure data integrity and confidentiality

Secure Endpoint Shield stops targeted attacks and advanced persistent threats with intelligent security and layered protection

Sify Assure team delivering audit and compliance around IRDA, IT security guidelines, Best practices benchmarking, ISMS, VAPT, Web App, Mobile App testing Services

Unified dashboard portal based security service delivery

Solution Highlights Comprehensive framework of applicable IRDAI and other cyber requirements

Security Transformation capability including Design, Deploy and Managed services

Threat intelligence to reduce risk from unknown vulnerabilities and threats

First provider of cyber threat intelligence based Security operations

Partnerships with all leading security OEMs and distributor

Automation driven security incident alerting and ticketing

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Seamless Security & Governance Framework

Traditional security boundary The Growing Perimeter Securing with Sify

UNIFIED SECURITY MONITORING AND MANAGEMENTacross Internal and Partner Systems

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Build a High-QuotientDigital Workforce to Drive Process Efficiencies

Solution Highlights SAP: Application maintenance, implementation services, GST enablement

Oracle: On-Premise and On-Public cloud implementation

Microsoft: Application and platform services on MS Azure, MS Dynamics and MS Office

Fit solution for management of BYOD platform and other mobile engagement solutions

Specialized partners to deliver converged IoT solutions

Scalable solution with rapid addition of WLAN nodes

IoT Enabling Dynamic Real Time Access to New Information

Complete visibility

Integrated ICT

offering

Sify Infra-

structure

Partner platform

Sify Domain

Expertise IoT integration

Managed service

OUTCOME BASED MODEL

ANALYTICS

Service led view of turnkey IoT solutions

Business drivers for creating a connected ecosystem

Creation of an agile, responsive,

automated and business-aligned

IT environment

Accelerate product development to stay current and

relevant

Turn real-time data into insight, action and new business models through ubiquitous connectivity

Build a more efficient workforce and transform underlying process by connecting people with data

Achieve faster time-to-market

products within a complex multi-vendor

environment

Cost-optimization through reduction in

hardware and resource costs for

system management

Cloud-based solutions with scalable and elastic capabilities

Improved transparency and visibility within the organization through resilient platforms

IoT in Media and Entertainment Track and measure

customers’ reactions to specific content and experiences

Complete rendering of scenes or situations during unexpected events

Business Drivers for securing IT environment

Employee Productivity

Digital Security

Customer Engagement

PLATFORM HYBRID IT - As a Service

Enabling Management

Service led view of application and platform services

HR and Benefits Customer Lifecycle management

Digital Certificates and PKI

Risk Management

BI/ Analytics

Software Platform Data BaseInfrastructure

CRM demand

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Engagement model – Less hardware, Less people and Less license

ENGAGEMENT MODELS

Outcome based Client engagement is based on defined business outcome generated by IT solutions and services

PLATFORM

Assets + Services Systems are owned by the client and annuity

based payout for services

Usage-based No upfront investment by client and payout is based on consumption

Component-based Reduced upfront investment as client

subscribes to infrastructure owned by Sify as a part of their overall infrastructure

requirement

+ +

Service payout

From traditional Tools

Process approach

Service Catalogue ApproachPeople

Determine Performance

Score

Define KPI

Define SLA

Service will be

Defined

Elements of Service Catalogue – Illustrative

Elements of Service Catalogue – Illustrative

TotalService Charges

Perfor-mance Score

Payout Eligible

Service Catalogue Based Payout

Asset Management related service

Email and Directory related servicesEnd User System related services

Service Desk related services

Total Payout

Vendor Management related servicesWebsite management related services

Service Delivery Management (ven-dor's tool cost will be included here as tools enable the service delivery and management.)

IT Operations

Backup, Restore and Archival related services

Critical SLA Metrics

Operational Metrics

SLA Reporting

Service Catalogue

Service catalogue based managed services frameworkENGAGEMENT APPROACH

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AIROLI MUMBAI10 MW

VASHI MUMBAI III1.6 MW

RABALE MUMBAI III20-40 MW

RABALE MUMBAI II10-12 MW

RABALE MUMBAI20 MW

Mumbai

Airoli

Cloud ready

Cloud ready

Chennai III30-40 MW

Chennai II20-30 MW

Chennai1.6 MW

Bangalore II10-20 MW

Bangalore3.2 MW

Hyderabad Upto10 MW

Noida, Delhi10 MW

OUR MAJOR DATA CENTERS AND CLOUD CENTERS FOOTPRINT

OUR NETWORK FOOTPRINT

Total capacity of 455,000 sq. ft. of server farm

Location

Mumbai 120,000 250,000 June 18

June 19

Dec 18

Available

Available

70,000

30,000

55,000

50,00016,000

55,000

12,000Chennai

Hyderabad

Delhi

Bangalore

Existing in sq ft Future in sq ft Readiness

Existing Upcoming cloud ready

Network nodes across India2200+Access metro

rings in 10 cities

Concurrently-MaintainableHierarchical topology for better scalability

90000+Enterprise Circuits

Cities Coverage1550

International PoPs

10G

Cable Routes

3000+Cities

130+Countries

APCN2+RNAL

APOLLO

TGN-A

TGN-A

GULF BRIDGE International

Europe – India Gateway

SEAMEWE

I2I+TICSMW4

LACSAPCN2

EAC APCN2+RNAL

India

Singapore

Chennai

Mumbai Hong Kong

Dubai

Marseille

London

New York 60 Hudson

Los Angeles

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OUR CLIENTS OUR CREDENTIALS

Partners

Security

Application

Cloud & Acceleration

Technology Partners

AWARDS & ACCOLADES

National Award for Best Technology for Social Case for Department of post by

Cyber Media

Sify is a Business Super

brand

CIO Review recognized Sify in

the cloud managed service vertical

Most Promising Brand by

WORC

Integrated Data Centre

Solutions

Managed Network Solutions

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Our end-to-end ICT solutions to

• Data Centre Transformation (Cloud) and Infrastructure services

• Network Transformation and Connectivity services

• Technology Integration services

• Application and Platform services

• Managed Security services• Internet of Things

CONTACT marketing@sifycorp.com +91 8750442233

India - HeadquartersSify Technologies Limited II Floor, TIDEL Park, No.4, Rajiv Gandhi Salai,Taramani, Chennai - 600 113, India.

SingaporeSify Technologies (Singapore) PTE Limited 30 Cecil Street, #19-08 Prudential TowerSingapore 049712

United KingdomSify Technologies Limited 63 St Mary AxeEC3A 8AA, London, United Kingdom

United States of AmericaSify Technologies North America Corp.5201 Great America Parkway, Suite 132Santa Clara, California 95054, USA

DubaiSify Technologies LimitedP. O. Box 500522,Office no. 1717, Shatha Towers,Dubai media city DubaiThe United Arab Emirates.