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League of Legends

World Championship Season 3

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Launched in 2007

Platform for Live Stream

In 2014:

Purchased by Amazon for $970 Million

100 Million Unique Viewers3

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* Based on Conservative Approach5

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Sellout KeyArena in Seattle, US

The International 4 Finals, 201411

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Full-time career

Monthly salary guaranteed

Compete regularly

Sense of achievement

Power obtainment

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Marketers

Game

Developers

Non-PC

Brands

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Coca-Cola

Collaborates with

Riot Games

Features League of

Legends Characters

Sponsors tournaments

in Korea

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Sponsors e-Sports

tournaments

worldwide

Official energy drink

e-Sports Web page

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American Express

Collaborates with

Riot Games

Official payment

partner

Earn Riot Points

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Challenges

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Questions & Answers

Session

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