the reluctant intrapreneur: becoming the info center ceo
TRANSCRIPT
@mebs Reluctant-Entrepreneur.com
An intrapreneur’s tool kitEntrepreneurial mindsetYour key clients & servicesEntrepreneurial language
3BatesInfo.com
@mebs Reluctant-Entrepreneur.com
Thinking like an entrepreneurAsk “why?”
Curious, question the status quoAsk “why not?”
Ask forgiveness, not permission
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Service & client mindsetThey’re not always right, but they’re our clients
Future-focusedProactive, not reactive
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Thinking like an entrepreneur
@mebs Reluctant-Entrepreneur.com
Create, seek out opportunitiesFail fast, fail often
Learn from every experienceLive at the edge of your comfort zone
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Thinking like an entrepreneur
@mebs Reluctant-Entrepreneur.com
Complaining Problem-solving mindset
Results-oriented“Ideas are easy. Implementation is hard”. –Guy Kawasaki
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Thinking like an entrepreneur
@mebs Reluctant-Entrepreneur.com
Are you seen as overhead?… or involved in your org’s strategic goals
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Thinking like an entrepreneur
@mebs Reluctant-Entrepreneur.com
Are you making a difference to your clients?How are you more valuable than your competitors?
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Thinking like an entrepreneur
@mebs Reluctant-Entrepreneur.com
Are you frictionless?How easy is it to find you?How easy is it to talk with you?How responsive do your clients say you are?
Have you asked them lately?
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ASK for complaintsDid you get what you needed?How easy was it to use?What would make it more useful?
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Who are your competitors?What else do users rely on?How do they access information? Are you as easy as their smart phone?How can you compete?
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Who are your key clients?C-suite or equivalent
Special projects teamsStrategic planning, new initiatives
Value-creators, revenue-generatorsProduct development, major gifts officer, practice group leader…
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Are you client-driven?Are you creating new info-pain solutions? or are you just keeping up with requests?Collaborate more, rip-n-ship less
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We love ALL our clients, but…Triage the important from the urgentIs this the best use of your time?Do an annual 20/20 Review
Turn lowest-value 20% to self-serveEnhance value for highest-value 20%
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Purge your assumptions bufferWhat is most valuable now?What should you retire?Who is doing interesting things?What’s the scariest thing you could do next?
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Offering greater valueGood information isn’t enough (TL;DR)Provide answersTell a story, with pictures!
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What they really valueSenior executives
Reduce risk, better decisionsKnowledge workers/analysts
Better info, better answersSales staff, interns, “learning users”
Quicker, better answers
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Show higher valueCreate library of deliverable templates
Polished, user-friendly, distilledOffer insights, narrativesProvide decision-ready deliverables
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@mebs Reluctant-Entrepreneur.com
Explore the questions they didn’t askRequest:I need info on hackers getting into cars’ onboard computers
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Explore the questions they didn’t askWhat geographic region?What companies are mentioned?Who is writing about it?Who’s being quoted?Was this one-time or ongoing?
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2016 Info LandscapeGoogle is greatAll searchers are above averageFree is goodToo much info is bad
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How do we respond? Are you choosing the best tool?Are you finding answers or just info?Can we get you better answers?Do you know when to bring in a pro?
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Dare to compare!ID a group that doesn’t use the libraryShow them a better web searchShow them what else you offer
Faster, easier, tangibly betterMonitor results
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Open their eyes...Show them the best search tools
Open web: Beyond Google’s first page of resultsSocial media: power searchingPremium search services
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Are you counting what matters?Activity metrics
Econtent usage, # of research requestsUseful for administrationBORING……
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Results metricsPatents awarded, clients won, awards received…
Don’t know your impact? ASK!
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Are you counting what matters?
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Know what an hour costs$100k salary = $72/hour (fully loaded)Minutes add up
6-member team saves 1 hour/member/week = $20k/year
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Own your expertise!Library studies consistently show ROI of 4:1
Info pros take 1/3 the time to searchInfo pros use more search termsInfo pros go to page 2 of search results
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Create meaningful KPIsCost-effectiveness
Cost of services / org’s total revenueCost of resource / circulation
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Meaningful KPIsImpact on organization
Effective engagement with faculty to support students’ information skillsEffective outreach to stakeholders, resulting in {action on stakeholder’s part}
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Meaningful KPIsImpact on revenue
% of product teams partnered with # of regulatory approvals involved inImproved product-to-market delivery time
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As an (internal) entrepreneur, you…leverage financial resources through strategic info acquisitionsenable smart risk-takingensure better-informed decisions
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Free Dow Jones white papersThe True ROI of Digital Content
is.gd/bates_ROIThe Accidental Intrapreneur
is.gd/bates_intrapreneur
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Mary Ellen [email protected]–Entrepreneur.comTwitter: @mebsSlides: slideshare.net/maryellenbates
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