The Road to Crafting an Effective Social Media Management Plan

Drafting your social media management plan is a lot like taking a road trip. Pack your bags and get ready to go on an adventure in social media strategy planning!

Good luck on your journey - I hope you find it fun, meaningful, and fruitful. With the right strategy in place and the

right hands on board, you’ll get to where you’re going in no time!

D I G I T A L - M A T C H B O X . C O M

FIGURING OUT WHERE YOU WANT TO GO

This is where you ask yourself what your goals are and what you want to achieve by the end of your campaign (or on a set date). Create measurable objectives, set realistic expectations, and determine your targets.

PREPARING FOR THE TRIP

In this part, you (or your hired specialist) will be setting up your social media pages, filling up all the required information and making a content plan/editorial calendar. This is also where you research your target market - what they want, what they need, and how you can get them to trust you.

THE JOURNEY ITSELF

This is where the work really begins - the process of talking to people, getting clients, building your brand, and ideally amassing a large following.

FIGURING OUT HOW TO GET THERE

Now that you know where to go, it’s time to consult your "map!" Develop a step-by-step plan that clearly illustrates each part of your action plan. What tools do you need to achieve your goals? Can you do this yourself, or do you need to hire a specialist to handle the job?

GETTING STARTED

As you embark on your journey, you’ll find yourself getting more familiar with the tools, writing content slowly and steadily, and sharing interesting articles that your audience can relate to.

How to Tell if Your Goals Are SMART

In crafting your goals for social media management, the best way to make sure that you aren’t simply wasting your time or putting effort into something that won’t be worth it in the end is by evaluating them using the SMART method. Goals should be Specific, Measurable, Attainable, Relevant and Time-Bound for you to consider them worth nailing.

Download this quick checklist that you can use as a basis for goal-setting.

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