Webinar SeriesWe will begin shortly.

We will not be taking roll call.

Tuesday, May 8, 2012

World Hepatitis DayPlanning & UpdatesMichael Ninburg, Hepatitis Education Project & World Hepatitis Alliance

World Hepatitis Day

First launched by World Hepatitis Alliance in 2008. Officially recognized by WHO at the World Health Assembly in May, 2010. First official WHD was July 28, 2011.

July 28 date was chosen to honor Baruch Blumberg

“28 July shall be designated as World Hepatitis Day in order to provide an opportunity for education and greater understanding of viral hepatitis as a global public health problem, and to stimulate the strengthening of preventive and control measures of this disease in Member States”

Why is this important?1 in 12 people worldwide is living with

either HBV or HCV (~500 million people)◦Up to 65% of people in US with HBV unaware of

infection◦Up to 75% of people in US with HCV unaware of

infection◦HCV-related morbidity/mortality is rapidly

increasing in this country

What happened last year?

What happened last year?

WHD concert in NYC

White House event◦IOM Report◦HHS Action Plan

This is hepatitis…It’s closer than you think

The campaign concept for 2012 and 2013 is “It’s Closer Than You Think.” The campaign focuses on the prevalence of hepatitis, including that it affects 1 in 12 people. The campaign builds on “This is hepatitis…” from last year. It continues to break down the stigma associated with hepatitis by bringing it ‘closer to home.’

This is hepatitis…It’s closer than you think

This is hepatitis…It’s closer than you think

Tier OneBrochures/flyers/postersWeb banners/widgetsPromote on social mediaPress release about World Hepatitis DayStaff in-serviceAsk clients if they know their HBV/HCV statusInclude hepatitis on website for the day/weekHepatitis article in newsletter

Web Banners

Posters/Flyers

Tier TwoProvide promotional materialsOffer in-service to other organizationsSurvey clients/providers on hepatitis knowledgeProduce public service announcementsEditorial in local newspaperProclamationContact laboratories and diagnostics

manufacturers about cost of testing

Promotional Materials

Tier ThreeHost a hepatitis event

◦Testing◦Rally◦March/parade

Start a hepatitis support groupOffer testing and/or vaccination at your agencyOffer hepatitis treatment in your clinic

Bringing individuals closer together: A call to action for a World Record

The World Hepatitis Alliance is planning a Guinness World Record attempt to celebrate WHD 2012 by having the most people performing the “see no evil, hear no evil, speak no evil” actions in 24 hours at multiple venues around the world.

Inclusive - anyone can take part

Low risk – success does not depend on mass participationVisual – likely to get media pick

up

Sustainable – can be built on year on year

Integrated – linked into the wider campaign

www.worldhepatitisalliance.org

Important PartnersCenters for Disease Control and PreventionState/local health departmentsCommunity based organizations

◦Hepatitis, HIV, immunization, drug treatment, corrections, faith-based, immigrant, etc.

Elected officials/policy makersPharmaceutical partnersDiagnostics partnersMedia

Resourceswww.worldhepatitisalliance.org www.cdc.gov/hepatitiswww.aids.gov/hepatitiswww.who.int www.nvhr.orgwww.hcvadvocate.orgwww.hbvadvocate.orgwww.liverfoundation.org www.hepcchallenge.org

Michael Ninburgmhninburg@hepeducation.org206-732-0311