Turkcell Ramadan Special Partnership

Objective: To advertise Turkcell’s NAR package and their 21.00-06.00 additional conversation tariff that lasted through Ramadan.

Target Audience: In addition to the people who use Hazır Kart, the target audience comprised of everyone who leave their houses after “iftar” and feel the need to talk until or during “sahur”.

Microsoft Advertising and Turkcell collaborated on a special project during Ramadan. The partnership was extremely successful where Microsoft Advertising delivered a range of innovative and creative solutions to amplify Turkcell’s message within the spirit of Ramadan.

Turkcell Ramadan Special Partnership

Solutions:

• A special channel on MSN was designed and was live during the whole month of Ramadan. The channel included a range of Microsoft Advertising solutions: page skin, side tabs, other rich media, display advertising... Click here for a demo.

• A Ramadan version of the popular game Fruit Ninja was created by our creative partner Arno Brasco. Click here for a demo. It included visual elements of Turkcell’s campaign: the player got extra points for slicing pomegranates – the fruit used in Turkcell’s campaign. The game was placed both on the Ramadan channel and the Game channel of MSN. The audience was directed to the game through MSN, Messenger, Hotmail and the «food recipes» section of the MSN Woman channel. The game is still live with a new concept. Click here to see it.

• Rich media and display advertising were used across the network on different MSN channels and WL products. (Click here to see the MSN Side Tab)

Turkcell Ramadan Special Partnership

«With the implementation of

the ‘Ramazan’a Nar Bereketi’

project that communicated our

campaign message on a one-

to-one basis and corresponded

perfectly to our aim and

product, we reached a high

number of users in a short

time.»

Bora Başman,Turkcell

MSN Special Channel – 23 days

Total Page View 3,401,360

Total Unique Users 346,320

Total Time Spent 128,157 min

Specially designed game: 26,100 impressions in 12 days

The game was a perfect creation for this partnership, including common elements between Turkcell’s campaign and Ramadan. It was loved by the target audience and continues to be online even after Ramadan.

Total Impressions 26,100

Total Unique Users 20,470

Total Time Spent 1,721 min

Avg. Time Spent 3.48 min