twitter for beginners
TRANSCRIPT
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What is Twitter?
What is Twitter?
It’s not about knowing what someone had for lunch anymore
What is Twitter?It’s a social media platform, where you can find news, and information refined to your tastes or interests, connect with like-minded individuals, network for business or other reasons, promote your brand, spread your message, keep up on interesting people … and once in awhile know what someone had for lunch...
Why Twitter for Business?
It's a Top Social Media Site
✴ More than 320 million MAU ✴ Rapid Fire Networking ✴ Great for SEO
More benefits...
✴ Get real-time intelligence on competitors ✴ Create targeted audience lists ✴ Great source for industry news & updates
Even more ...✴ Use as customer service portal ✴ Monitor your brand reputation ✴ Broadcast live video with Periscope
Twitter ProfileHow to Create a
Preparation
Twitter ProfileKeywords
Twitter ProfileKeywords Bio: 160 characters
Twitter ProfileKeywords Bio: 160 characters URL: Company site
Twitter ProfileKeywords Bio: 160 characters URL: Company site Profile photo: 400px by 400px
Twitter ProfileKeywords Bio: 160 characters URL: Company site Profile photo: 400px by 400px Header Image: 1500px by1500px
@username
Twitter Profile
Your user name should be consistent with your branding
Twitter Profile Examples
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Clear call to action with link, and alternate
handle for support
Eye catching cover photo
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Consistent Branding
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Great cover photo
But no follow up CTA or link to contest
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If your chosen handle is not available Twitter will give
suggestions
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You'll be prompted to tailor interests which will helps Twitter suggest
connections
If you haven't done it yet, click on the camera icon to
upload or change your photo
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Access your settings to
change your photo and other
options. For now, click view profile.
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Click on edit profile
Twitter prepares your first tweet or you can write your own. But better to wait till your profile
is ready.
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Fill out profile
completely, including a website link
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Save changes before adding a header photo
After uploading a header image You can reposition and scale it
Don't forget to apply changes
In the next step, you can choose a ready-made theme or customize the color of your page and links by choosing the options at the bottom.
Background images don’t show up on your profile or home page, but can be seen by other users who view your Twitter detail page.
Posting to Twitter
Your first Tweet can happen from your profile page
Tweet tips Use the 4:1 ratio — for every four messages you share, only one should be promotional.
Remember, people are on social media to socialize, be entertained, or find useful or educational information. So send out something humorous, or inspirational once in a while!
Use hashtags-- # -- for discovery.
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Send your tweet now, or use the Buffer tool, to
schedule for later
You can also send a tweet from your homepage
Or by clicking on the compose button in the upper right corner
Wait, there's more tips!
But first, I want to remind you about ...
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Tips to Quickly Grow Your Twitter Fan Base
• Connect via email contacts, and LinkedIn
• Follow an industry leader, and follow their lists, and followers
• Follow users recommended by Twitter
• Put your Twitter handle on your blog, Website, and other social media profiles
• Add your Twitter handle to your business cards
• Add a link to your Twitter profile on your email signature
• Follow at least 10 people a day
• Retweet other users' tweets
• Most importantly: engage
Grow Your Twitter Base
Congratulations!
You’ve Got Your Twitter Page Set up, and are ready to network with Tweets!
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