understanding ux in context of innovation
TRANSCRIPT
Driss R. Temsamani
Understanding UX in context of Innovation
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THERE IS A CHANGE IN HOW
CLIENTS ARE INTERACTING WITH
BUSINESSES
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Why was the iPod user such a success?
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Think about your favorite Application… Then draw the User Interface
15 SECONDS
TEST
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Interaction Design
Technology
Now draw your User Experience…
15 SECONDS
TEST
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What was your Journey since your woke up this morning?
A story map for a reasonable sized Application can fill a room
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“The key in business is to know something
that nobody else knows.”
— Aristotle Onassis
PHOTO: HULTON-DEUTSCH COLL
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Design products around people instead
of teaching people how to use products
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Client
You
User Experience Your clients have emotional reactions to Products &
Services
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User Experience And when we get it wrong your competitors design around
your company’s bad UX to gain their business
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