unit i introduction to scm

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    Paper IV: Supply ChainManagement

    perations Management

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    Unit I: Introduction to SCM - Building Blocks of a Supply Chain

    Network,

    Performance Measures,

    Decisions in the Supply Chain World,

    Models for Supply Chain Decision-Making.

    ection

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    ntroduction to SC

    e flow and transfer of goods from the raw ma

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    the operations of the supply chain as efficiently as possible. S

    ntroduction to SC

    nagement encompasses the planning and management of all ac

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    A sample of definitions of supply chain management

    AUTHORS DEFINITION

    Oliver and Webber (1982) Supply chain management covers the flow of goods from supplier through manufacturing and distribution chainsto end-user

    Jones and Riley (1987) Supply chain management techniques deal with the planning and control of total materials flow from suppliersthrough end-users

    Ellram (1991) An integrative approach to dealing with the planning and control of the materials flow from suppliers to end-users

    Christopher (1992) Supply chain management is the management of a network of organizations that are involved, through upstreamand downstream linkages, in the different processes and activities that produce value in the form of products andservices in the hands of the ultimate consumer

    International Center forCompetitive Excellence (1994)

    Supply chain management is the integration of business processes from end-user through original suppliers thatprovides products services and information that add value for customers

    Harland (1994) Supply chain management is defined as the management of the flow of goods and services to end customers tosatisfy their requirements

    Berry et al. (1994) Supply chain management aims at building trust, exchanging information on market needs, developing newproducts, and reducing the supplier base to a particular original equipment manufacturer (OEM) so as to releasemanagement resources for developing meaningful, long-term relationships

    Cooper et al. (1997) An integrating philosophy to manage the total flow of a distribution channel from supplier to ultimate customer

    Lee and Ng (1997) (The management of) a network of entities that starts with the suppliers' supplier and end with the customers'customers for the production and delivery of goods and services

    Handfield and Nichols (1999) The supply chain encompasses all activities associated with the flow and transformation of goods from the rawmaterials stage (extraction), through to the end-user, as well as associated information flows. Material andinformation flow both up and down the supply chain. Supply chain management is the integration of theseactivities though improved supply chain relationships to achieve sustainable competitive advantage

    Simchi-Levi et al. (2000) Supply chain management is a set of approaches utilized to efficiently integrate suppliers, manufacturers,warehouses, and stores, so that merchandise is produced and distributed at the right quantities, to the rightlocations and at the right time, in order to minimize system-wide costs while satisfying service level requirements

    Ayers (2001) Supply chain management is the design, maintenance, and operation of supply chain processes for satisfaction ofend-users

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    History,The term supply chain management was coined by consultant strategyconsulting firm Booz Allen Hamilton in

    .1982

    Keith OliverKeith Oliver

    Supply Chain Management

    ( )abbreviated as

    SS CC MM

    ,Some experts distinguish supply chain management and logistics,Some experts distinguish supply chain management and logistics.while others consider the terms to be interchangeable.while others consider the terms to be interchangeable

    ntroduction to SC

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    rating the organization s functionsv :ptions for integrating the organization s functions :ptions for integrating the organization s functions

    MATERIALSMANAGEMENT

    MERCHANDISINGLOGISTICS

    .UPPLY CHAIN MANAGEMENT

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    Managing the supply chain

    First-tier

    suppliers

    The

    operation

    Second-tier

    suppliers

    First-tier

    customers

    Second-tier

    customers

    Purchasing andsupply management

    Physical distributionmanagement

    Logistics

    Materials management

    Supply chainmanagement

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    Supply chain management (SCM) is the combination of art andscience that goes into improving the way your company finds theraw components it needs to make a product or service and deliver it

    to customers.

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    gy for managing all the resources that go

    the supply chain so that it is efficient, costs less and delivers high quality and value to customers.

    Plan Source

    s need to create product. Develop a set of pricing, delivery and payment processes with suppliers a

    g shipments, verifying them,supplier payments.

    Make

    This is the manufacturing step. Schedule the activities necess

    packaging and preparation for delivery. As the most metric-intemeasure quality levels, production output and worker productiv

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    ders refer to as logistics. Coordinate the receipt of orders from

    f warehouses, pick carriers to get products to customers and set up an

    ments.

    Deliver Return

    The problem part of the supply chain. Create a network for receivin

    products back from customers and supporting customers who have pro

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    SUPPLYCHAIN_SIMPLEUPPLYCHAIN_SIMPLE

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    SUPPLYCHAIN_COMPLEXUPPLYCHAIN_COMPLEX

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    uilding Blocks of a Supply Chain NetTheHouse of SCM illustrates the many facets of SCM. The roof stands for the ultimate goal

    of SCM competitiveness customer service indicates the means. Competitiveness can be

    improved in many ways, e. g. by reducing costs, increasing flexibility with respect to changes

    in customer demands or by providing a superior quality of products and services.

    The roof rests on two pillars

    representing the two main

    components of SCM, namely the

    integration of a network of

    organizations and the

    coordination of information,

    material and financial flows. Thefigure also shows that there are

    many disciplines that formed the

    foundations of SCM.

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