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1Copyright Universum 2010

Copyright Universum 2010

University Report

Universum Student Survey 2011Polish Edition

Politechnika Lubelska Business


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Universum around the world

Universum annually surveys over 350,000 students and 100,000 professionals worldwide through our standardised research. In addition we conduct research in several other countries through our consulting projects.

The group head office is located in Stockholm and the regional head offices are located in Philadelphia (America), Cologne (Europe) and Shanghai (Asia).

Annual Research

Consulting Projects

333

About us

Our role is threefold: 1) we provide students with information on companies, 2) support career services in their role and 3) help companies to develop their employer value.

Universum is an international organisation, with its head-quarters in Stockholm, Sweden and operates in the field of employer branding and talent research. Our purpose is to improve the communications between students, career services and employers.

We believe that career choice is one of the most important decisions in a student’s life. We therefore want to provide students with information and support career services in their role. We also believe that companies need to under-stand student expectations, to adjust their offering and working environment to attract potential candidates and meet their resourcing needs.

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Content

Methodology & key findings

University experience

Students’ career & communication preferences

Employer Rankings

Students’ employer preferences

Global top findings

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5Copyright Universum 2010


Methodology & key findings

1University Report



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Methodology 1

Field period: November 2010 to March 2011 No. of educational institutions included: 58

Weighting and data cleaning: In order to achieve a realistic perspective of the university landscape we set targets by main field of study and educational institution based on official statistics. To get the questions distributions as close as possible to the actual population distribution, we use weighting based on population frequencies of the targets. Finally, a data cleaning process guarantees that only valid answers become part of our sample.

Target group: University students from all educational years.

Data collection: Data collection was carried out via our online survey. The online link was distributed primarily via university contacts (career centers and the educational institutions). Students received an email or in some cases a letter containing the survey’s link which allowed them to access the online questionnaire.

Data protection: Universum sticks to national data protection laws. All answers remain anonymous and all data is analysed onan aggregated base only.

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Comparison groups analysed in this report

Group 2:

Base of the group: Total

Number of respondents: 4 803

Group 1:

Base of the group: Politechnika Lubelska

Number of respondents: 53

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Average age: • 22,3 years

Gender: • 70% women and 30% men

Key findings - Politechnika Lubelska

Grade (self-assessment):• 6,8 (of 10)

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Top actual communication channels: • Social networks/communities• Career Magazines for students• Job boards

Top job functions: • Marketing/communications/PR function• Customer service function• Finance function

Top preferred industries: • Media and advertisement• Banks• Financial Services

Top career goals: • To be secure or stable in my job• To be a technical or functional expert• To be entrepreneurial or

creative/innovative

Expected annual salary:• 31 490 PLN

9

Average age: • 22,9 years

Gender: • 73% women and 27% men

Key findings - Total

Grade (self-assessment):• 7,1 (of 10)

1

Top actual communication channels: • Job boards• Employer websites• TV advertisements

Top job functions: • Marketing/communications/PR function• Finance function• Administrative function (e.g. HR,

Purchasing, IT support)

Top preferred industries: • Financial Services• Banks• Media and advertisement

Top career goals: • To be secure or stable in my job• To be a technical or functional expert• To have work/life balance

Expected annual salary:• 32 023 PLN

10

SURVEY QUESTIONS:• What is your year of birth?• What is your gender?

Age & Gender

Average Age: Gender:

1

22,322,9

Politechnika LubelskaTotal

70%

73%

30%

27%

Politechnika Lubelska

Total

Female Male

11

Nationality 1

SURVEY QUESTION:What is your nationality?

100%

99% 1%


Total

Polish Other

12

Academic performance

SURVEY QUESTION:Please grade your academic results on a scale from 1 to 10, where 10 represents "excellent results", 5 stands for "Average"

1

2%

23%

15%

25%

30%

6%

0%

0%

0%

2%

13%

15%

28%

29%

10%

2%

1

2

3

4

5

6

7

8

9

10Politechnika Lubelska

Total

13

Areas of study - Business (1/1)

SURVEY QUESTION: What is your major(s)/main area(s) of study?

Area of study Politechnika Lubelska Total

Management 74% 34%Marketing 38% 22%Finance 28% 28%Entrepreneurship 25% 12%Human Resources Management 23% 14%Economics 21% 30%Logistics 17% 10%Sales 17% 10%Accounting/Auditing/Taxation 13% 17%Strategy 13% 7%Information Management 11% 4%Communication Studies 9% 5%Real Estate 6% 5%International Business 4% 11%Public Administration 4% 12%Tourism Management 4% 7%Business Administration 0% 4%Other Business 2% 2%

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Participating students - Educational institutions - Total (1/3)

University Total University Total

Uniwersytet Ekonomiczny w Krakowie 7,26% Szkola Glówna Gospodarstwa Wiejskiego w Warszawie 2,49%

Uniwersytet Ekonomiczny we Wroclawiu 6,74% Uniwersytet Szczecinski 2,32%Akademia Ekonomiczna w Katowicach 6,38% Uniwersytet Mikolaja Kopernika w Toruniu 2,20%

Uniwersytet Ekonomiczny w Poznaniu 5,78% Wyzsza Szkola Biznesu - National-Louis University w Nowym Saczu 2,10%

Uniwersytet Gdanski 4,74% Wyzsza Szkola Informatyki I Zarzadzania w Rzeszowie 2,02%

Uniwersytet Lódzki 4,43% Politechnika Gdanska 1,98%Uniwersytet Warszawski 3,23% Wyzsza Szkola Bankowa w Poznaniu 1,97%Szkola Glówna Handlowa w Warszawie 2,98%

1

PLEASE NOTE:The percentages shown in this table are weighted results based on the actual student population of each school.

SURVEY QUESTION:Which educational institution do you attend?

15



Politechnika Lubelska 1,71% Uniwersytet Slaski w Katowicach 1,28%Politechnika Wroclawska 1,64% Uniwersytet Jagiellonski w Krakowie 1,22%Akademia Górniczo-Hutnicza w Krakowie 1,46% Akademia Leona Kozminskiego 1,20%Politechnika Lódzka 1,46% Uniwersytet Rzeszowski 1,16%

Uniwersytet Marii Curie-Sklodowskiej w Lublinie 1,42% Uniwersytet Kardynala Stefana Wyszynskiego w Warszawie 1,16%

Uniwersytet Wroclawski 1,42% Politechnika Slaska 1,04%Politechnika Poznanska 1,32% Uniwersytet Zielonogórski 0,98%Górnoslaska Wyzsza Szkola Handlowa Im. Wojciecha Korfantego 1,29%

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Wyzsza Szkola Handlu I Prawa Im. Ryszarda Lazarskiego w Warszawie 0,82% Akademia Humanistyczno-Ekonomiczna w Lodzi 0,43%

Politechnika Czestochowska 0,79% Uniwersytet Im. Adama Mickiewicza w Poznaniu 0,24%

Uniwersytet w Bialymstoku 0,79% Wyzsza Szkola Finansów I Zarzadzania w Bialymstoku 0,18%

Uniwersytet Opolski 0,78% Politechnika Swietokrzyska w Kielcach 0,16%Politechnika Bialostocka 0,73% Politechnika Krakowska 0,09%

Politechnika Rzeszowska 0,73% Polsko-Japonska Wyzsza Szkola Technik Komputerowych 0,06%

Politechnika Warszawska 0,71% Wyzsza Szkola Informatyki Stosowanej I Zarzadzania w Warszaw 0,06%

Politechnika Koszalinska 0,67% Other 16,37%

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1717



2University experience



University Report

18

THINK ABOUT:• Are your students rather satisfied or dissatisfied with the above aspects?• Did satisfaction significantly increase or drop compared to last year?

Satisfaction - Lecturers/tutors 2Satisfaction - Choice of courses/modules

SURVEY QUESTIONS: How satisfied or dissatisfied are you with your study environment regarding the following factors?(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

3%

20%

27%

47%

3%

12%

32%

50%

7%

2%

9%

25%

53%

12%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

PolitechnikaLubelska 2011PolitechnikaLubelska 2010Total

34%

34%

31%

2%

18%

33%

39%

8%

5%

22%

26%

39%

9%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied


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Satisfaction - Reputation of the university


2Satisfaction - Student life


3%

22%

63%

13%

13%

20%

51%

16%

2%

5%

15%

45%

33%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied


3%

3%

13%

38%

44%

3%

10%

44%

43%

3%

6%

18%

46%

27%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied


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Satisfaction - University’s contacts with the business community

2Satisfaction - Quality of the education



3%

25%

38%

19%

16%

2%

15%

48%

25%

11%

6%

18%

30%

32%

14%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied


13%

13%

69%

6%

2%

5%

43%

41%

10%

2%

12%

23%

50%

13%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied


21

Satisfaction - Day-to-day administration within my faculty

2Satisfaction - Possibility to study abroad



13%

25%

22%

31%

9%

9%

23%

23%

35%

10%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfiedPolitechnikaLubelskaTotal

3%

25%

56%

16%

2%

3%

39%

36%

20%

2%

8%

30%

40%

20%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied


22

Satisfaction - Access to and quality of service facilities

2Satisfaction - Living costs and boarding/accommodation



19%

13%

44%

25%

3%

2%

15%

59%

21%

3%

11%

11%

46%

29%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied


13%

38%

44%

6%

6%

21%

38%

26%

9%

Very dissatisfied

Dissatisfied

Neutral

Satisfied


23

2Satisfaction - Ratio of students per lecturer/tutor

Satisfaction - Practical elements of my course



41%

22%

34%

3%

9%

24%

30%

31%

7%

Very dissatisfied

Dissatisfied

Neutral

Satisfied


3%

13%

41%

44%

3%

15%

35%

39%

9%

Very dissatisfied

Dissatisfied

Neutral

Satisfied


Click icon to add table

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THINK ABOUT:• What are the strengths and weaknesses of your university in the perception of your students?• Are there any positive university aspects that should be pointed out more by university communication and marketing?

Satisfaction - This year vs. last year

SURVEY QUESTION: How satisfied or dissatisfied are you with your study environment regarding the following factors?(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

2

Politechnika Lubelska 2011


The student life 4,2 4,3The possibility to study abroad 3,8 3,7The reputation of the university 3,8 3,7Access to and quality of service facilities (e.g. libraries, computers) 3,8 3,9

The quality of the education 3,7 3,5Living costs and boarding/accommodation 3,4 -Lecturers/tutors 3,3 3,5Ratio of students per lecturer/tutor 3,3 -

The university's contacts with the business community 3,2 3,3

Day-to-day administration within my department/faculty 3,0 -

Practical elements of my course 3,0 -Choice of courses/modules 3,0 3,3


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Satisfaction - Politechnika Lubelska vs. Total

SURVEY QUESTION: How satisfied or dissatisfied are you with your study environment regarding the following factors?(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

2

Politechnika Lubelska Total

The student life 4,2 3,9The possibility to study abroad 3,8 3,7The reputation of the university 3,8 4,0Access to and quality of service facilities (e.g. libraries, computers) 3,8 3,9

The quality of the education 3,7 3,6Living costs and boarding/accommodation 3,4 3,1Lecturers/tutors 3,3 3,7Ratio of students per lecturer/tutor 3,3 3,4

The university's contacts with the business community 3,2 3,3

Day-to-day administration within my department/faculty 3,0 3,2

Practical elements of my course 3,0 3,0Choice of courses/modules 3,0 3,2

THINK ABOUT:• Are your students more or less satisfied compared to students at similar departments from other universities?• What are the strengths and weaknesses of your university in the perception of your students?• Are there any positive university aspects that should be pointed out more by university communication and marketing?

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Overall satisfaction


Politechnika Lubelska 2010 Total

How satisfied are you overall with your university? 4,0 3,9 3,8

2

THINK ABOUT:• How satisfied are your students with the university? • What differentiates your students from the other students?• Why do you think they are more or less pleased? Which aspects might have the biggest impact on overall satisfaction?

SURVEY QUESTION: How satisfied are you overall with your university?(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

6%

13%

59%

22%

5%

13%

74%

8%

1%

7%

19%

57%

16%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Politechnika Lubelska 2011Politechnika Lubelska 2010Total


27

Career related services offered by university - Politechnika Lubelska

SURVEY QUESTION: Are you aware of/ do you use the following career related services offered by your university?(I am aware of this service and use it, I am aware of this service, but don't use it, I am unaware of this service, but would use it, I am unaware of this service and wouldn't use it.)

2

THINK ABOUT:• Are your students aware of the different career related services offered by your university?• Is there a demand for an institutionalised career service or other career related services?• What potential career related services can your university offer in the future?

43%

37%

10%

48%

26%

29%

33%

47%

23%

39%

35%

39%

20%

17%

50%

10%

39%

32%

3%

17%

3%

Services offered by the career service at my department/faculty

Services offered by the university's central career service

Career advice by professors and lecturers

Career fairs at university

Company workshops/presentations organised by the university

Job board with external offers

I am aware of this service and use it I am aware of this service, but don't use it

I am unaware of this service, but would use it I am unaware of this service and wouldn't use it


28

Career related services offered by university - Total

SURVEY QUESTION: Are you aware of/ do you use the following career related services offered by your university?(I am aware of this service and use it, I am aware of this service, but don't use it, I am unaware of this service, but would use it, I am unaware of this service and wouldn't use it.)

2

THINK ABOUT:• Are your students aware of the different career related services offered by your university?• Is there a demand for an institutionalised career service or other career related services?• What potential career related services can your university offer in the future?

23%

31%

8%

44%

29%

39%

37%

43%

21%

27%

25%

27%

35%

21%

60%

26%

43%

32%

6%

4%

10%

4%

3%

2%

Services offered by the career service at my department/faculty

Services offered by the university's central career service

Career advice by professors and lecturers

Career fairs at university

Company workshops/presentations organised by the university

Job board with external offers

I am aware of this service and use it I am aware of this service, but don't use it

I am unaware of this service, but would use it I am unaware of this service and wouldn't use it


29

Aspects of university choice

SURVEY QUESTION: Which of the following aspects had an influence on the choice of your university?

2


Parents/friends 48% 37%University rankings 42% 52%Students of the university 39% 29%University directories 39% 33%Information event at university (e.g. university open day) 16% 15%

Information event at school 6% 7%Promotional material 6% 11%Career fairs 3% 4%Online advertising 3% 5%

Online social networks/communities (e.g. Facebook) 3% 5%

Advertising in print media 0% 3%

Media coverage/articles in newspapers or magazines 0% 10%

Videos produced by the university 0% 1%Other 10% 14%

THINK ABOUT:• Which aspects had the highest influence on the university choice of your students?• Where do you invest in marketing activities and do your investments pay off? Should you concentrate on alternative communication

channels?

3030



Students’ career & communication preferences

3University Report



31

Preferred industries - Top 10

SURVEY QUESTION:In which industry would you ideally want to work when choosing your first employment after graduation?Please select a maximum of three alternatives

3

THINK ABOUT:• Do industry preferences reflect the labour market’s reality in your region?• Are your students rather willing to go into business or academic research?

44%

38%

25%

19%

19%

13%

9%

9%

9%

6%

25%

28%

28%

20%

16%

12%

16%

3%

10%

4%

Media and advertisement

Banks

Financial Services

Auditing and Accounting

Public sector and Governmental Agencies

Management consulting

Business services and operational consulting

Telecommunication Services

Transportation and logistics

Automotive Politechnika Lubelska

Total

32

THINK ABOUT:Which job functions are most popular amongst your students?

Preferred Job functions

SURVEY QUESTION:In which job function would you ideally want to work when choosing your first employment after graduation?Please select a maximum of three alternatives

3

56%

28%

25%

19%

19%

13%

13%

13%

9%

9%

3%

36%

18%

30%

29%

16%

20%

2%

9%

18%

18%

9%

12%

2%

4%

Marketing/communications/PR function

Customer service function

Finance function

Administrative function (e.g. HR, Purchasing, ITsupport)

Research and development function

Analyst

Engineer

Sales/Key account manager

Middle management

Project Manager

Upper management

Consultant

IT specialist/developer

OtherPolitechnika Lubelska

Total

33

THINK ABOUT:• Do your students prefer to work for rather bigger or smaller companies? • Do preferences related to employer size reflect the labour market’s reality in your region?

Preferred size of employer

SURVEY QUESTION:What size of employer would you prefer working for when choosing your first employment?Please select only one alternative

3

3%

41%

41%

6%

9%

4%

29%

34%

19%

15%

Micro employer (Less than 10employees)

Small employer (10-100 employees)

Medium-sized employer (100-500employees)

Big employer (500-1000 employees)

Macro employer (More than 1000employees) Politechnika Lubelska

Total

34

THINK ABOUT:How do your students’ career goals differ from the priorities of other students?

Career goals - Politechnika Lubelska vs. Total

SURVEY QUESTION:Below is a list of nine possible career goals. Which are most important to you?Please select a maximum of three alternatives

3

72%

59%

31%

31%

25%

25%

16%

9%

3%

60%

49%

31%

45%

23%

32%

17%

17%

14%

To be secure or stable in my job

To be a technical or functional expert

To be entrepreneurial or creative/innovative

To have work/life balance

To be a leader or manager of people

To be competitively or intellectually challenged

To be dedicated to a cause or to feel that I am serving agreater good

To be autonomous or independent

To have an international career Politechnika Lubelska

Total

35


Career goals - This year vs. last year (Politechnika Lubelska)


3

72%

59%

31%

31%

25%

25%

16%

9%

3%

65%

54%

43%

32%

32%

34%

7%

13%

6%







To be dedicated to a cause or to feel that I amserving a greater good


To have an international career Politechnika Lubelska 2011


36


Career goals - This year vs. last year (Total)


3

60%

49%

45%

32%

31%

23%

17%

17%

14%

49%

50%

45%

36%

32%

21%

17%

19%

14%







To be dedicated to a cause or to feel that I am serving agreater good


To have an international career Total 2011

Total 2010

37

SURVEY QUESTION:What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?

Expected annual salary (PLN) 3

PLEASE NOTE: How do salary expectations differ amongst the different groups?

31 490

32 023


Total

38

Actual communication channels - Top 10

SURVEY QUESTION:How have you mainly learnt about these employers? Please select as many as applicable

3

THINK ABOUT:Which communication channels do employers use to communicate with your students?

34%

32%

32%

32%

30%

28%

27%

27%

25%

25%

22%

23%

33%

22%

18%

27%

19%

28%

25%

20%

Social networks/communities

Career Magazines for students

Job boards

Professional networks/communities

News websites advertisements

Career fairs

News print media advertisements

TV advertisements

Career guides/books

University press & student organisation publications Politechnika Lubelska

Total

3939



Employer rankings

4University Report



40

Considered employer ranking - Politechnika Lubelska - Top 30

Employer Rank 2011

Percent 2011

Rank 2010 Employer Rank

2011Percent

2011Rank 2010

Procter & Gamble 1 25,00% 11 Philips Polska 11 18,75% 22Bank PeKaO S.A. 2 22,92% 9 PKN Orlen 11 18,75% -Grupa Zywiec 2 22,92% 7 Sony Polska 11 18,75% 17PKO Bank Polski 2 22,92% 3 TVN S.A. 11 18,75% 27Polskie Linie Lotnicze LOT 2 22,92% 14 Bank BGZ 20 16,67% 52BRE Bank 6 20,83% 36 Bank Millennium 20 16,67% 27L'Oréal Polska 6 20,83% 2 Empik Grupa 20 16,67% 7Nestlé Polska 6 20,83% 1 Johnson & Johnson Poland 20 16,67% 3Renault Polska 6 20,83% 36 Kompania Piwowarska 20 16,67% 27Toyota Motor Poland 6 20,83% 27 Kredyt Bank 20 16,67% 75Coca-Cola 11 18,75% 22 Pepsi Cola General Bottlers 20 16,67% 17Google Poland 11 18,75% 17 Telewizja Polska 20 16,67% 49LUKAS Bank 11 18,75% 14 Unilever 20 16,67% 27mBank 11 18,75% 11 Alior Bank 29 14,58% 22Nokia Poland 11 18,75% 9 Bank Zachodni WBK 29 14,58% 66

4

THINK ABOUT:• Do students consider employers that are recruiting on your campus and with whom you may cooperate?• Are important partners or sponsors of your university missing in this ranking?

SURVEY QUESTION:Below is a list of employers. Which of these employers would you consider working for?If your favorite employer is not listed, you may add it into the bottom of the list as "Other Employer 1" or "Other Employer 2”.

41

Ideal employer ranking - Politechnika Lubelska - Top 20

Employer Rank 2011

Percent 2011


2011Percent

2011Rank 2010

Google Poland 1 15,56% 13 Polskie Linie Lotnicze LOT 7 8,89% 48TVN S.A. 2 13,33% 27 Telewizja Polska 7 8,89% 48Bank PeKaO S.A. 3 11,11% 2 Toyota Motor Poland 7 8,89% 27L'Oréal Polska 3 11,11% 5 Bank Millennium 14 6,67% 48PKO Bank Polski 3 11,11% 1 Coca-Cola 14 6,67% 27Procter & Gamble 3 11,11% 2 Generali Polska 14 6,67% 64Alior Bank 7 8,89% 20 IKEA Retail 14 6,67% 20Grupa Zywiec 7 8,89% 13 Johnson & Johnson Poland 14 6,67% 7Mars Polska 7 8,89% 4 Kompania Piwowarska 14 6,67% 20Nokia Poland 7 8,89% 13 Multibank 14 6,67% 7

4

THINK ABOUT:Which of the potential employers from the considered ranking are not short-listed by your students?

SURVEY QUESTION:Please select five employers from the list below for which you would most like to work - your five Ideal Employers.Please select 1-5 companies.

42

Potential applicants’ ranking - Politechnika Lubelska - Top 10

SURVEY QUESTIONS: • Please select five employers from the list below for which you would most like to work - your five Ideal Employers.• Have you or will you apply to these employers?

THINK ABOUT:Are there big differences in comparison to the Ideal Employer ranking?

Employer Rank 2011

Percent 2011


2011Percent

2011Rank 2010

Toyota Motor Poland 1 7,14% - Polkomtel (m.in. Plus, SimPlus) 2 4,76% -

Mars Polska 2 4,76% 2 Renault Polska 2 4,76% -Multibank 2 4,76% 14 Alior Bank 8 2,38% -PGE (Polska Grupa Energetyczna) 2 4,76% 4 Avon Cosmetics Polska 8 2,38% -

PKN Orlen 2 4,76% - Bank Millennium 8 2,38% 14

4

43

Ideal employer ranking - Total - Top 20

Employer Rank 2011

Percent 2011


2011Percent

2011Rank 2010

TVN S.A. 1 14,82% 1 Unilever 11 7,38% 12Ernst & Young 2 12,27% 2 Nestlé Polska 12 7,35% 9L'Oréal Polska 3 11,28% 4 Microsoft 13 7,31% 16Google Poland 4 10,44% 5 ING Bank Slaski 14 6,41% 21PricewaterhouseCoopers 5 9,45% 3 Coca-Cola 15 6,29% 15Deloitte 6 8,55% 6 Bank Zachodni WBK 16 6,20% 23Polskie Linie Lotnicze LOT 7 8,29% 11 KPMG 17 6,16% 8Procter & Gamble 8 8,13% 7 Alior Bank 18 6,09% 19PKO Bank Polski 9 8,05% 14 Nokia Poland 19 5,46% 28Mars Polska 10 7,89% 10 Empik Grupa 20 5,31% 22

4

THINK ABOUT:Which of the potential employers from the considered ranking are not short-listed by your students?

SURVEY QUESTION:Please select five employers from the list below for which you would most like to work - your five Ideal Employers.Please select 1-5 companies.

44

Top findings - Employer rankings - Total

Ideal Employer ranking:1. TVN S.A.2. Ernst & Young3. L'Oréal Polska4. Google Poland5. PricewaterhouseCoopers

Considered Employer ranking:1. TVN S.A.2. Nestlé Polska3. L'Oréal Polska4. Ernst & Young5. Coca-Cola

Potential Applicants’ ranking: 1. Ernst & Young2. Mars Polska3. Deloitte4. PricewaterhouseCoopers5. Procter & Gamble

High Achievers’ ranking:1. Ernst & Young2. PricewaterhouseCoopers3. TVN S.A.4. Deloitte5. L'Oréal Polska

4

4545



Students’ employer preferences

5University Report



46

The Drivers of Employer Attractiveness 5

Employer Reputation & Image- The attributes of the employer as an organisation •Attractive/exciting products and services•Fast-growing or entrepreneurial•Financial strength•Good reputation•High ethical standards•High level of Corporate Social Responsibility•Innovative products and services•Inspiring top management•Market success•Prestige

Remuneration & Advancement Opportunities - The monetary compensation and other benefits, now and

in the future •Clear path for advancement•Competitive base salary•Competitive benefits•Good possibilities for rapid promotion•Good prospects for high future earnings•Good reference for future career•Leadership opportunities•Overtime pay/compensation•Performance-related bonus•Sponsorship of future education

Job Characteristics- The contents and demands of the job, including the

learning opportunities provided by the job•A variety of assignments•An attractive geographic location•Challenging work•Control over my working hours•Flexible working conditions•High level of responsibility•Opportunities for international travel•Opportunities for relocation abroad•Professional training and development•Secure employment

People & Culture- The social environment and attributes of the work place•Has a culture that is accepting towards minorities•Has a culture that respects my individuality•Has a culture that supports equality between the sexes•Has leaders who will support my development•Offers a comfortable physical work environment•Offers a creative and dynamic work environment•Offers a friendly work environment•Offers interaction with international clients and

colleagues•Recruits only the best talents•Will enable me to have good work/life balance

PLEASE NOTE:The framework is developed together with professor Paula Caligiuri, Director of the Center for HR Strategy at Rutgers University. Based on specific research within HR, as well as focus groups and general communication with both our clients and students.

47

SURVEY QUESTION:How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance

The Drivers of Employer attractiveness - Importance of each driver

5

Remuneration & Advancement Opportunities

Job Characteristics

People & Culture

Employer Reputation &

Image

18%

24%

28%

31%

18%

25%

26%

31%

Employer Reputation & Image

Job Characteristics

People & Culture



Total

48

SURVEY QUESTION:Employer Reputation & Image refers to the attributes of the employer as an organisation. Which attributes do you perceive as the most attractive?Please select a maximum of three alternatives

The Drivers of Employer attractiveness - Employer Reputation & Image 5


Image


Job Characteristics

People & Culture

58%

42%

36%

33%

25%

22%

19%

17%

17%

14%

39%

35%

38%

32%

26%

17%

36%

21%

18%

12%

Fast-growing or entrepreneurial

Market success

Financial strength

Good reputation

Inspiring top management

Innovative products and services

Prestige

Attractive/exciting products and services

High ethical standards

High level of Corporate Social Responsibility Politechnika Lubelska

Total

49

SURVEY QUESTION:Employer Reputation & Image refers to the attributes of the employer as an organisation. My ideal employer is associated with:Please select a maximum of three alternatives

The Drivers of Employer attractiveness - Employer Reputation & Image (this year vs. last year) 5

SURVEY QUESTION:Employer Reputation & Image refers to the attributes of the employer as an organisation. Which attributes do you perceive as the most attractive?Please select a maximum of three alternatives


Image


Job Characteristics

People & Culture

58%

42%

36%

33%

25%

22%

19%

17%

17%

14%

33%

41%

36%

30%

23%

16%

36%

22%

14%

19%

Fast-growing or entrepreneurial

Market success

Financial strength

Good reputation

Inspiring top management

Innovative products and services

Prestige

Attractive/exciting products and services

High ethical standards

High level of Corporate Social Responsibility Politechnika Lubelska 2011


50

SURVEY QUESTION:Job Characteristics refers to the content and demands of the job, including the learning opportunities provided by the job. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

The Drivers of Employer attractiveness - Job Characteristics 5Employer Reputation &

Image


Job Characteristics

People & Culture

82%

64%

27%

21%

15%

15%

15%

15%

9%

6%

60%

52%

29%

24%

20%

17%

12%

24%

17%

13%

Professional training and development

Secure employment

Control over my working hours

A variety of assignments

An attractive geographic location

Flexible working conditions

High level of responsibility

Opportunities for international travel

Challenging work

Opportunities for relocation abroad Politechnika Lubelska

Total

51

SURVEY QUESTION:Job Characteristics refers to the content and demands of the job, including the learning opportunities provided by the job. My ideal employer is associated with: Please select a maximum of three alternatives

The Drivers of Employer attractiveness - Job Characteristics(this year vs. last year) 5

SURVEY QUESTION:Job Characteristics refers to the content and demands of the job, including the learning opportunities provided by the job. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives


Image


Job Characteristics

People & Culture

82%

64%

27%

21%

15%

15%

15%

15%

9%

6%

64%

41%

15%

16%

20%

8%

36%

16%

25%

10%

Professional training and development

Secure employment

Control over my working hours

A variety of assignments

An attractive geographic location

Flexible working conditions

High level of responsibility

Opportunities for international travel

Challenging work

Opportunities for relocation abroad Politechnika Lubelska 2011


SURVEY QUESTION:People & Culture refers to the social environment and attributes of the work place. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

52

The Drivers of Employer attractiveness - People & Culture 5Employer Reputation &

Image


Job Characteristics

People & Culture

54%

49%

43%

38%

27%

24%

19%

16%

11%

44%

43%

48%

38%

31%

33%

18%

7%

8%

4%

Has leaders who will support my development

Will enable me to have good work/life balance

Offers a creative and dynamic work environment

Offers a friendly work environment

Offers interaction with international clients andcolleagues

Offers a comfortable physical work environment

Has a culture that respects my individuality

Recruits only the best talents

Has a culture that supports equality between thesexes

Has a culture that is accepting towards[underrepresented] minorities


Total

53

The Drivers of Employer attractiveness - People & Culture(this year vs. last year) 5

SURVEY QUESTION:People & Culture refers to the social environment and attributes of the work place. My ideal employer is associated with:Please select a maximum of three alternatives

SURVEY QUESTION:People & Culture refers to the social environment and attributes of the work place. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives


Image


Job Characteristics

People & Culture

54%

49%

43%

38%

27%

24%

19%

16%

11%

42%

41%

42%

39%

21%

33%

26%

11%

5%

9%

Has leaders who will support my development

Will enable me to have good work/life balance

Offers a creative and dynamic work environment

Offers a friendly work environment

Offers interaction with international clients andcolleagues

Offers a comfortable physical work environment

Has a culture that respects my individuality

Recruits only the best talents

Has a culture that supports equality between thesexes

Has a culture that is accepting towards[underrepresented] minorities



54

The Drivers of Employer attractiveness - Remuneration & Advancement Opportunities 5

SURVEY QUESTION:Remuneration & Advancement Opportunities refer to monetary compensation and other benefits, now and in the future. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives


Image


Job Characteristics

People & Culture

45%

45%

42%

32%

26%

19%

19%

19%

16%

13%

33%

50%

29%

35%

30%

21%

18%

18%

18%

17%

Competitive base salary

Good prospects for high future earnings

Good possibilities for rapid promotion

Clear path for advancement

Sponsorship of future education

Good reference for future career

Overtime pay/compensation

Performance-related bonus

Leadership opportunities

Competitive benefits Politechnika Lubelska

Total

55

SURVEY QUESTION:Remuneration & Advancement Opportunities refer to monetary compensation and other benefits, now and in the future. My ideal employer is associated with:Please select a maximum of three alternatives

The Drivers of Employer attractiveness - Remuneration & Advancement Opportunities (this year vs. last year) 5

SURVEY QUESTION:Remuneration & Advancement Opportunities refer to monetary compensation and other benefits, now and in the future. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives


Image


Job Characteristics

People & Culture

45%

45%

42%

32%

26%

19%

19%

19%

16%

13%

35%

44%

19%

19%

14%

21%

32%

19%

25%

25%

Competitive base salary

Good prospects for high future earnings

Good possibilities for rapid promotion

Clear path for advancement

Sponsorship of future education

Good reference for future career

Overtime pay/compensation

Performance-related bonus

Leadership opportunities

Competitive benefits Politechnika Lubelska 2011


56

Top findings - Students’ employer preferences

Students were asked to rate the importance of the four Drivers of Employer Attractiveness by dividing 100 points between the drivers in accordance with how important they perceive them.

5

This is the importance of all the 40 attributes in relationship to how important the students think its driver is. This analysis gives a summarised 360 degree view of what influences employer attractiveness.

Top 5 - Overall most important attributes:1.Professional training and development (Job

Characteristics)

2.Secure employment (Job Characteristics)

3.Good prospects for high future earnings (Remuneration & Advancement Opportunities)

4.Competitive base salary (Remuneration & Advancement Opportunities)

5.Offers a friendly work environment (People & Culture)

Top 5 - Overall most important attributes:1.Good prospects for high future earnings

(Remuneration & Advancement Opportunities)

2.Professional training and development (Job Characteristics)

3.Secure employment (Job Characteristics)

4.Offers a creative and dynamic work environment (People & Culture)

5.Will enable me to have good work/life balance (People & Culture)


5757



Global top findings

University Report


6


58

Importance of the drivers of employer attractiveness by region – Business students

Europe America Asia

Nordic Russia


Job Characteristics

People & Culture

Employer Reputation

& Image

Employer Attractiveness

South Africa

19,8%

27,4%

27,6%

25,5%

20,4%

27,8%

24,8%

27,0%22,6%

25,0%

25,8%

26,5%

24,2%

23,5%

23,9%

28,4%

20,9%

24,3%

23,3%

31,6%

21,8%

24,9%

26,8%

26,5%


6

Source: Universum Student Survey 2010

conducted in 24 countries worldwide

59

Europe America Asia

Nordic Russia


Job Characteristics

People & Culture

Employer Reputation

& Image

Employer Attractiveness

South Africa

19,0%

28,6%

28,4%

24,3%

20,2%

28,5%

24,7%

26,6%22,2%

27,5%

24,2%

26,1%

24,6%

25,8%

22,8%

26,8%

20,8%

25,0%

21,8%

32,4%

22,1%

26,3%

25,5%

26,1%


Importance of the drivers of employer attractiveness by region – Engineering students

6



60

Europe America Asia

Nordic Russia

1. Accounting (public)2. Financial services3. Marketing/ advertising

1. Marketing/ advertising2. Management consulting3. Investment banking

1. Marketing/ advertising2. Management consulting3. Entertainment/media/public relations

1. Commercial banking2. Management consulting3. Auditing/ accounting/

taxation (corporate)

1. Marketing/ advertising2. Commercial banking3. Financial services

South Africa

1. Accounting (public)2. Auditing/ accounting/ taxation (corporate)3. Financial services

The most attractive industries by region – Business students

SURVEY QUESTION:In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives

6



61

Europe America Asia

Nordic Russia

1. Engineering/manufacturing2. Engineering consulting3. Energy/power

1. Energy/power2. Engineering/manufacturing3. Aerospace/defense

1. Engineering consulting2. Energy/power3. Environmental/conservation

1. Engineering/manufacturing2. Electronics3. Automotive

1. Engineering/manufacturing2. Energy/power3. Construction

South Africa1. Engineering/manufacturing2. Engineering consulting3. Energy/power

The most attractive industries by region – Engineering students

SURVEY QUESTION:In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives

6



62

Top 3 career goals by region – Business students

Europe America Asia

Nordic Russia

1. To have work/life balance2. To be secure or stable in my job3. To be a leader or manager of

people

1. To have work/life balance2. To be competitively or intellectually

challenged3. To have an international career

1. To have work/life balance2. To be competitively or intellectually challenged3. To be secure or stable in my job

1. To have work/life balance2. To be secure or stable in

my job3. To be a leader or manager

of people

1. To have work/life balance2. To be autonomous or

independent3. To be a leader or manager

of people

South Africa

1. To be a leader or manager of people2. To be entrepreneurial or

creative/innovative3. To be secure or stable in my job

SURVEY QUESTION:Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives

6



63

Top 3 career goals by region – Engineering students

Europe America Asia

Nordic Russia

1. To have work/life balance

2. To be secure or stable in my job

3. To be competitively or intellectually challenged

1. To have work/life balance2. To be secure or stable in my

job3. To be competitively or

intellectually challenged

1. To have work/life balance2. To be secure or stable in my job3. To be competitively or

intellectually challenged

1. To be a technical or functional expert

2. To have work/life balance3. To be a leader or manager

of people

1. To be a technical or functional expert

2. To have work/life balance3. To be secure or stable in

my job

South Africa

1. To be a technical or functional expert2. To be a leader or manager of people3. To be competitively or intellectually

challenged

SURVEY QUESTION:Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives

6



64

Top 3 preferred communication channels by region – Business students

Europe AmericaAsia

Nordic Russia

1. Career fairs2. Internship/co-op programs/work placement3. Employer websites

1. Employer websites2. Internship/co-op programs/work placement3. Employer presentations on campus

1. Career fairs2. Employer websites3. Acquaintances employed by the

company/organisation

1. Employer presentations on campus

2. Career fairs3. Acquaintances employed by

the company/organisation

1. Employer presentations on campus

2. Career websites/Internet job boards

3. Internship/co-op programs/work placement

South Africa

1. Employer websites2. Internship/co-op programs/work placement3. Career websites/Internet job boards

SURVEY QUESTION:How would you prefer to gather information about potential employers? Please select a maximum of three alternatives

6



65

Top 3 preferred communication channels by region – Engineering students

Europe AmericaAsia

Nordic Russia

1. Career fairs2. Internship/co-op

programs/work placement3. Employer presentations on

campus

1. Employer websites2. Internship/co-op programs/work placement3. Employer presentations on campus

1. Employer websites2. Career fairs3. Employer presentations on campus

1. Employer websites2. Employer presentations on

campus3. Internship/co-op programs/work

placement

1. Employer websites2. Employer presentations on

campus3. Internship/co-op programs/work

placement

South Africa

1. Career websites/Internet job boards2. Career fairs3. Advertisements on the Internet

SURVEY QUESTION:How would you prefer to gather information about potential employers? Please select a maximum of three alternatives

6



66

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