using social media to attract more clients - presentation @ business link event in july 2009
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The internet and Business 2009 & Beyond The New Face of Marketing on a Shoestring Awareness of the Power of Social Media What are you doing to get on the Social Media Wave?TRANSCRIPT
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Using Social Media to Attract More Clients
Speaker:Amanda Steadman
www.wealthbabes.comwww.amandasteadman.com
Thursday June 18th 2009
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•The internet and Business 2009 & Beyond
•The New Face of Marketing on a Shoestring
•Awareness of the Power of Social Media
What are you doing to get on the Social Media Wave?
Introduction
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Getting with the Wave…
The Omnipresent
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Getting with the Wave…
The Omnipresent
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Getting with the Wave…
The Omnipresent
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Using Social Media to Attract More Clients
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1.Social Media – Ride the Wave..
2.Your Social Media Brand
3.Clear Social Marketing Strategy
4.The Power of the Few
7 Keys to Using Social Media to Attract More
Clients
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5. Traffic Genius
6. Converting into Paying Customers
7. Consistent Action Plan
7 Keys to Using Social Media to Attract More
Clients
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•Billions now on line
•Mass Opportunity
•Dangers
•Data Control
Social Media – 1. Ride the Wave..
Friend or Foe?
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2. Your Social Media Brand
4 Building Blocks of Your Social Marketing Brand
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•1. Build your Brand & Presence
•2. Build your list
•3. Building the relationship
•4. Building to a sale
2. 4 B’s of How to Use Social Media to Attract
more Clients
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•What do you stand for? Personal & Biz
•How do your clients see you now?
•Your Personality
•Your Authenticity
2. Your Social Marketing Brand
Build Your Brand & Presence
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2. Your Social Marketing Brand
Build Your Brand & Presence
amandasteadman.wordpress.com
Connect To Success Group
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•Clarity & Simplicity
•Familiarity
•Connect
•Trust = sale
2. Your Social Marketing Brand
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•Where/who are your target market?
•What % time are they online?
•Apply the 3 C’s:Court + Consistency + Call to Action
3. Clear Social Marketing Strategy
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•Obama
3. Clear Social Marketing Strategy
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•Susan Boyle – 1 week 35 Millions Views on YouTube
3. Clear Social Marketing Strategy
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Challenges
3. Clear Social Marketing Strategy
•Time!•How to use effectively?•What’s the latest technology?•Keeping up to date!•Too much info
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4. The Power of the Few
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•SEO & Google Gods
•80/20 Law Works here too!
•Peer endorsement Rules OK!
•X3 more likely to open than an email!
4. Power of the Few
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1 – Wakoopa – Monitor Big Boys (follow me on Twitter for tips)
2 – Splitweet, Ping.fm (for Facebook & Twitter Status Update)
3 – Linked In, Viadeo, Xing (For real B2B & B2C)
4 – YouTube, Twitpic, Blogs (other ways to communicate)
4. Power of the Few - Faves
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A word of Warning!
•Beware policies + small print•Back Up Everything•Don’t put all your eggs in 1 basket•Mix it Up
4. Power of the Few
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•Red - Choose Your Vehicles
•Amber – Load ‘em Up
•Green – Go Publish
• 4 – Repeat
5. Traffic Genius
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•Google Ads•Facebook Links•YouTube•Ezine Articles•Creating communities•Creating Groups•Autoresponders•Membership
5. Traffic Genius – Top Vehicles
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YOUR
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6. Converting to Paying Clients
Picture from Telegraph.co.uk
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Follow the Client Attraction Code…
•1 – Have a GREAT Offer•2 – Make is EASY •3 – Back end offers/autoresponders•4 – Repeat
6. Converting to Paying Clients
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1 – Have a GREAT Offer/Product/Service
•Is what you are selling what they want?•Is it hitting their problem ‘buttons’?•Is it a good simple professional site/page?•Is it powerful emotional sales copy?•Is it ONE choice per offer?
6. Converting to Paying Clients
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2 – Make is EASY to sign up/buy from you
•Few Clicks/steps to buy/sign up•Top payment gateways•FREE product?•No Brainer offer•Time sensitive
6. Converting to Paying Clients
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3 – Have back end offers/autoresponders
•Have more than one product to offer
•One Time Offers •Continue Contact•Upsell over time
6. Converting to Paying Clients
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•4 – Test, Measure and Repeat!!!
6. Converting to Paying Clients
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•Resources?•Who else?•Commit to 3 actions to start attracting new
clients NOW and email and/or tweet us what they are!
Email: [email protected] orhttp://Twitter.com/AmandaSteadman
7. Practicalities
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•Work smarter not harder – delegate/get help!
•Automate, automate, automate
Remember 3 C’s – Court + Consistent + Call
•HAVE FUN attracting new clients!
7. Summary
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Social Media – It’s here to stay..
The Omnipresent
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Social Media – It’s here to stay..
The Omnipresent
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