vietnam mobile day 2013: app monetization 4 secrets to success
DESCRIPTION
Bài chia sẻ của anh Duy Nguyễn và chị Liêu Kim Yến đến từ công Vserv tại hội thảo Vietnam Mobile Day 2013 tổ chức tại TP.Hồ Chí Minh vào ngày 18/05/2013.TRANSCRIPT
App Monetization4 Secrets to
Success Duy Nguyen & Jessie, Lieu Kim Yen
GLOBAL INNOVATION
FOCUSED
A Global Mobile
Advertising Network
31+ BN AD REQUESTS / MONTH
10% SOUTH AMERICA
7% NORTH AMERICA
11% EUROPE
33% INDIA
14% MIDDLE EAST & AFRICA
11% REST OF ASIA
14% SE ASIA
GLOBAL AUDIENCE
World’s SIMPLEST
App Monetization Platform for Developers
1 2 3AppWrapped!Any App AppWrapperTM
APP FILE
Works with existing app file
One Click ToolNo Coding Needed!
App with Monetization
$
ONE CLICK, Zero Coding!
More than 1500
campaigns live
across 150
countries at any
given time
Smart FeaturePhones
Smart FeaturePhones
THE ONLY AD NETWORK WITH APP AND WAP INVENTORY ACROSS
TabletsTablets
Smart PhonesSmart Phones
LAUNCH AD:Featured before App starts
LAUNCH AD:Featured before App starts
EXIT AD:Featured on exiting the App
EXIT AD:Featured on exiting the App
PREMIUM AD UNITS
Monetize with AppWrapperTM20,000+ APPS
Developer Partners (Global)
Developer Partners (Vietnam)
Advertiser Partners
App Monetization4 Secrets to
Success
CREATE “HYBRID” MODEL
1
PAID:In-App
Payment
FREE:Ads based revenue
PAID:In-App
Payment
FREE:Ads based revenue
Combine Free and Paid Models
Ads
MONETIZE USERS WITH BOTH APPROACHESMONETIZE USERS WITH BOTH APPROACHES
App
User Choice
User downloads App
Pay
Advertising
Micro Transactions: Try & Buy /
Subscriptions / Pay per Play
~10-20%
USE POWERFUL AD FORMATS
2
COVER PAGE BACK PAGE
ANYAPP
RICH MEDIA FORMAT+
RIGHT PLACEMENTLAUNCH AD EXIT AD
AD MEDIATIONCHOICE + CONTROL
3
HIGH FILLBUT
LOW eCPM
REGULAR MEDIATION TAKES AWAY MONEY
60% share 60% share
€ 100€ 60 € 36
OWN AD SALESDirect Ad Sales Team
1
CHOOSE NETWORKSSetup & get paid directly by Ad Networks of your choice
2
REST OF NETWORKSAggregation of long tail Ad Networks
3
HOUSE ADSLeverage your user base to promote your new apps
4
eCPMHIGH FILL+
HIGH eCPM
MAXIMIZE DISTRIBUTION
4
OTHER APP STORES
OEM DEALS
Summary
CREATE “HYBRID” MODELS
USE POWERFUL AD FORMATS
1
23
4
AD MEDIATION : CHOICE + CONTROL
MAXIMIZE DISTRIBUTION
Awards & RecognitionWe have been awarded:•Media Company of the Year 2012- MMA Smarties•Red Herring Top 100 - Asia•Fastrack Top 20 Startup – Techcircle•Fastest Growing Company in the Portfolio – IDG Ventures
Our CEO has been recognized:•Mobile Professional of the Year - Mobbys•#22 on India’s First Digital Power 100 – Impact•WAT Award – Mobile Entrepreneur of the Year
