warm-up which brands do you feel obama supporters identify with the most? which brands do your feel...
TRANSCRIPT
Warm-up• Which brands do you feel Obama supporters
identify with the most?• Which brands do your feel Romney supporters
identify with the most?
Targets
• I can explain how the value of a brand is determined.
• I can describe the functions of packaging.
Brand
A name, symbol or design the identifies the goods of one seller and distinguishes them competitors. • Brand elements:– Logo– Slogan– Key Colors– Front
Brand Loyalty
• The degree to which customers are satisfied, like the brand, and are committed to further purchase.
Brand Awareness
• How quickly or easily a given brand name comes to mind when a product category is mentioned.
Brand Extension
Using an existing brand name on a new product in a different category.• New product must be inline with brand image
Line Extension
The use of an established product’s brand name for a new item in the same product category.
The Importance of Packaging
Package Functions:1. Protect during storage, handling and prevent
theft2. Attract buyers attention3. Provide consumer information4. Explain benefits5. Give some indication of price, value, and uses.6. Protect environment