disrupting recruitment

Ben  ThompsonVice  President,  Digital  Strategy

Labs,  what  is  it  good  for?Who  it  is.  What  types  of  projects  we  focus  on?Why?

candidate behaviortechnological changehow do we get thereopportunities and examples

SEARCH SOCIAL MOBILE

The  Power  of  Voice:  Creating  Great  Content  for  Recruitment  

LOYALTY  LOOP

INSPIRE  &  BOND

CONSIDER  &  EVALUATE

APPLYENJOY

ADVOCATE

In  2014  the  job  seeker  decision  cycle  lengthened  by  41%.

Jobseeker  Decision  Cycle

• 78%  of  sales  professionals  said  they  would  accept  less  money  to  work  at  a  company  selling  something  compelling.

• 78%  of  software  engineers  say  the  top  reason  they  would  leave  their  job  is  salary  and  compensation.

• 66%  of  healthcare  professionals  are  likely  to  accept  less  money  to  work  at  a  company  with  a  great  culture

Glassdoor – 2014

EVP matters more than ever What’s yours?

How do we segment?

BIG  DATA

What  Mattered:• An  accurate,  grammatically  correct  resume• Having  completed  some  education  from  

beginning  to  end• Having  successful  sales  experience  in  high  

priced  items• Demonstrated  success  in  some  prior  job• Ability  to  work  under  unstructured  conditions.

What  Didn’t:• Where  the  candidate  went  to  school• What  GPA  they  had• The  quality  of  their  references.

Results$4M  improvement  in  revenues  in  the  next  fiscal  period.

What  Mattered:• Behavioral  Interviews• Assessments

What  Didn’t:• Brainteasers• Degree• GPA• School• Test  Scores

What  Mattered:• Personality  Tests

What  Didn’t:• Criminal  Record• School  Level• Experience

Results20%  reduction  of  turnover  while  increasing  output  and  production

A Good Content Strategy Touches Everything

Email Internal Social Events Job Search Job Description Paid Campaigns

Labs,  what  is  it  good  for?Who  it  is.  What  types  of  projects  we  focus  on?Why?

RESULTS• 150  Schools• Over  5,000  Students• Only  17  People  Completed• 10 Hired• 37,500%  traffic  increase  YOY

Be.Here  is  a  EGC  program  that  provides  ESPN  a  branded,  unique,  efficient  way  to  create,  organize,  manage,  and  distribute  employee  generated  content  that  tells  the  unique  stories  about  what  it's  like  to  work  there.  Those  stories  would  center  around  ESPN's  EVP,  culture  and  employment  experience.

What  is  Be.Here?

The  Power  of  Voice:  Creating  Great  Content  for  Recruitment  

The  Power  of  Voice:  Creating  Great  Content  for  Recruitment  

The  Power  of  Voice:  Creating  Great  Content  for  Recruitment  

Labs,  what  is  it  good  for?Who  it  is.  What  types  of  projects  we  focus  on?Why?

have fun, try things

thank you