WASSALNITEAM

AMR ZAKARIA MOHI EL-DINMINA FAROUK

MOHAMED HAFEZ HAMEDOMNIA MOHAMED REFFAT

Executive Summary

• we explain our company mission and vision and made a situation analysis of internet market in Egypt and made SWOT analysis which show our strength and weakness points and opportunities and threats

• we made strategy according to our opportunities and made an implementation plan for our strategy

OUR VISION

Aims to achieving highest market shares through providing our target customers with top notch Services that meet their daily needs.

OUR MISSION

To provide cutting-edge converged communications services that exceed customers’ expectations and drive market growth, by bringing outstanding quality and customer service through attracting and retaining the finest talents.

SITUATION ANALYSISMOHAMED HAFEZ

Situation Analysis1- Company

• TEDATA is an Egyptian company specialized in narrowband and broadband Internet access services, managed dedicated Internet access services, IP VPN connectivity services, global connectivity services in addition to consulting and professional services.

• established in 2001 by Telecom Egypt• Operations in Egypt and Jordan• Class A license from NTRA• The biggest ISP in Egypt• More than 61% in ADSL users according to MCIT

Situation Analysis (cont’d) 2- Customers

ADSL Subscribers• 2.08million 2012• 2.49million 2013• Annual growth rate 19.5%

Situation Analysis (cont’d) 3- Collaborators

• Alcatel provided TE Data with its 5530 Network Analyzer, an advanced diagnostic software tool that detects line quality

• Experience in Customer service• Telecom Egypt

Situation Analysis (cont’d) 4- Competitors

• Mobile Internet• Vodafone ADSL• Etisalat ADSL• LINKDSL (Mobinil)

Internet in Egypt

• Number of fixed line users:• 6.84 million (July - September 2013)• 8.47 million (July - September 2012)

Annual growth rate -2.17%

• Number of internet users in Egypt• 31.52 million 38.26% (July - September 2013)• 37.14 million 44.23% (July - September 2013)

Annual growth rate 17.83%

Fixed line subscription and local exchange capacity

Internet in Egypt (cont’d)(July - September 2013)

• 37.14 million internet users in Egypt• 13.83 million Internet users through mobile .• USB Modem users : 3.72 million users.• 2.49 million ADSL subscribers.

Fixed line and mobile subscriptions

Internet in Egypt (cont’d)

Strength & weakness Strength• Speed more than mobile Internet • Low cost• TEDATA infrastructure(TEDATA everywhere)• Market Leader -more than 61% according to MCIT• Experience• TELECOM EGYPT

Weakness

• Mobility• Large number of competitors• Losing too many employees

Opportunities & Threads

• Political events• New service provider in new places• advertisement methods (individuals through their work) • Low cost of terminal devices(routers)

• Threads• bad habitats • Technological advances (mobile internet)

Segmentation

Customers

Individuals

Low income

Low usage

Medium usage

High usage

High incomeCompanie

s

Customers

Individuals

Low income

Low usage

Medium usage

High usage

High incomeCompanie

s

Target Segment

Goals

The largest number of people benefit from the offer

Increase number of subscribersCustomer satisfaction always comes first

Objectives

Offering a great customer service experience.Number of customers increased to 65% of total ADSL

subscribers in Egypt

MARKETINGSTRATEGY

ENG.MINA FAROUK

Market matrix

By using Market Development

Market Development

New product dimensions or packaging: create new marketsegment

The BCG Matrix

Classify and evaluate

WASSLENI Life cycle

MARKETINGIMPELMENTATION

ENG.AMR ZAKARIA

Marketing Mix -4p’s  Product

•Want our product (WASSALENI) to make users feel as though Internet With TE-DATA is cool.

•Continue with successful Internet Service Provider scheme and broaden to different cities.

• Warranty for 1 year

•Slogan for product line–“Simple. Easy. Life. internet.”

Price • Promotional pricing to attract new customers (ex. free Router)

• Penetrating polices ( price 30 LE), covering cost

• Bulk pricing and contract pricing for groups • Increase allowances to 5 days

Place•Egypt

Distribution line : From TE-DATA company to central offices at all Egypt cities to End users.

PromotionCommunication Strategies Celebrities Commercials Radio Magazines Internet

• TE-DATA Day!• Sponsor ship for various activities• Public Relations (Conferences)

Marketing Implementation

Marketing implementation is the process that turns

marketing plans into action assignments and ensures

that such assignments are executed in a manner that

accomplishes the plan’s stated objectives.

(Kotler 1997)

STRATEGY: • new offer (WASSELNI)• Strong Branding and trademarks .• To create a good ad, the marketer must create a message that is distinct, meaningful and credible. • sales promotion (Router, one of our products)• Special Events (TE-DATA day).

•TE-DATA Day!And we will advertisement at 1 Feb 2014

Implementation (cont’d)

Implementation Plan

• Decided to use STP Analysis

• Will help organization for group assignments

• Using concentrated segment strategyo targeting Low income, medium usageo implemented through television commercials developed

by Amr

• Describing segmento Low income people who interest by ISP, medium usage o implement through advertising in television and TE-

DATA day developed by Omnia

Implementation Plan (cont’d)

• Segment Attractivenesso target market is extremely reachable

will advertise through internet, television and magazines, billboards in busy cities

and will continue preexisting advertisements as soon as possible

run by Mina who is part of advertising team

o Mohamed will be watching the profitability of product along with the rest of the financial team

Implementation Plan (cont’d)

• Voting For new offer .o Through internet at TE-DATA Official Home pageo implemented by Amr with the advertising team

Implementation Plan (cont’d)

Summary

WASSELNI should be successful on the market

THANK YOU