what is copywriting?
DESCRIPTION
What is copywriting, why do businesses need copywriters and why does copywriting make or break a brand?TRANSCRIPT
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What is copywriting?
By Splash Copywriters
http://www.splashcopywriters.co.uk
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Copywriting.
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What is it?
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In a nutshell…
It’s the act of writing copy to sell or market a
product, business or idea.
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And copywriters?
We’re creative thinkers. We’re writers, but
not just any old writers.
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We’re concise and professional.
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We’re into sales.
But in a good way.
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Our words deliver revenue, so we can make or break businesses.
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We’re storytellers.
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We’re able to communicate ideas clearly, but
in a catchy, memorable way.
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What about the words we choose?
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When the right words are together, they look
good, sound good and feel good.
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That’s why copywriting is an investment,
not an expense.
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It’s not about grammar and apostrophes…
just words.
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It’s about getting all the right words in all
the right places.
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It’s about engaging with customers and creating emotion.
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Words can make or break an ad, website or
reputation.
Words communicate messages, products
and services.
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They also build brands.
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Copywriters motivate people. The best brands don’t need to describe
themselves.
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What about pictures?
The right words are words that work with images.
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Don’t forget, less is more. Sometimes it’s about removing words, not adding them.
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“An ad is finished only when you no longer
can find a single element to remove.”
Robert Fleege
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Tell it like it is.
Copywriters say what they mean and mean
what they say.
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“Advertising should say:‘Here’s what we’ve
got. Here’s what it will do for you. Here’s
how to get it.’”
Leo Burnett
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What copywriting isn’t…
It isn’t about following rules or going back to school.
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Have fun with words.
Use an active, colourful voice.
Grammar is important, but making writing colourful is even more so.
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Some good advice.
“Nobody reads ads. People read what interests them. Sometimes its an ad.”
Howard Gossage
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“Make it simple. Make it memorable. Make
it inviting to look at. Make it fun to read.”
Leo Burnett
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Splash Copywriters are experienced, creative copywriters who have written words for some of the UK’s biggest companies.
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We know how to write words that work, so if you think we can help you in any way, get in touch.
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Call Matt on 07812 581 297 or take a look at our website:
www.splashcopywriters.co.uk