Stage 1The

PreliminaryRound

Team Name:

Name of first member: Ruta Paranis College Name: T. A. Pai Management Institute, Manipal

Name of second member: Raghav BaldwaCollege Name: T. A. Pai Management Institute, Manipal

SOCIAL MEDIA • SOCIAL MEDIA IS THE TOOL, SERVICE, AND COMMUNICATION

FACILITATING CONNECTION BETWEEN PEERS WITH COMMON INTERESTS

• IT IS A STRATEGIC TOOL FOR UNCOVERING BUSINESS INSIGHTS

• IT IS DIGITAL CONTENT AND INTERACTION WHICH IS CREATED BY AND BETWEEN PEOPLE

• GEOCITIES, CREATED IN 1994, WAS ONE OF THE FIRST SOCIAL MEDIA SITES

Friendship

•Keeping in Touch•Developing new relationships

Sharing•Photos•Links•Interests

Community

•Causes•Beliefs•Advocacy

SOCIAL MEDIA STATISTICS

• In India, 86 % of internet users are there on some or other social media platform

• In 2014, it is estimated that there will be 168.7 million social network users in India

• On an average an Indian spends 217 minute every day on Facebook

THE INFLUENCE OF SOCIAL MEDIA

• 74% OF CONSUMERS RELY ON SOCIAL MEDIA TO INFLUENCE THEIR PURCHASING DECISIONS.

• B2B MARKETERS USE AN AVERAGE OF 6 SOCIAL MEDIA PLATFORM FOR 3.6 HOURS GLOBALLY

• 80% OF BUSINESS EXECUTIVES SAYS SOCIAL MEDIA IS “IMPORTANT” OR “SOME WHAT IMPORTANT” IN SUCCESSFUL MARKETING AND BRANDING