REACHING NEW READERSSOCIAL MEDIA FOR COMMUNITY JOURNALISTS #SM4CJS

Andrew Chavez (@adchavez)Texas Center for Community Journalism (@tccj)

WHAT YOU REALLY WANT TO KNOW

Source: Survey of participants

95%90%90%

85%80%

75%75%

35%

Managing commentsAttracting usersOthers' usageReporting techniquesEthical issuesMeasuring trafficCovering live eventsCreating accounts

WHAT IS SOCIAL MEDIA?

CHARACTERISTICS

Interaction Content sharing Membership in a network Open Conversations occur quickly

SOME EXAMPLES

Comments on your website Social networks – Facebook, Twitter,

etc. Content sharing services – YouTube,

Flickr

SOME EXAMPLES

SOME EXAMPLES

SOME EXAMPLES

SOME EXAMPLES

SOME EXAMPLES

SOME EXAMPLES

IN FACT

51% of social network users have more than one profile

65% of you do

Source: Pew Internet & American Life Project