WHAT IS SOCIAL MEDIA?

Role of Social Media Role of Social Media

tools in our livetools in our live

Web 1.0 vs Web 2.0Web 1.0 vs Web 2.0

•Web 1.0 – democracy of receiving information

•Web 2.0 – democracy of creating information

REVOLUTION !!!REVOLUTION !!!user generated contentuser generated content

How long media collect 50 million How long media collect 50 million audienceaudience

• Radio needs 38 yearsRadio needs 38 years• Television` 13 yearsTelevision` 13 years• Internet` 4 years Internet` 4 years

If FaceBook were a If FaceBook were a country,country,

It would be the It would be the third most third most populated state, populated state, behind only China behind only China and India.and India.

People spend here more People spend here more than 500 billion minutes than 500 billion minutes per mount per mount

People share here more

People share here more

than 25 billion diffe

rent

than 25 billion diffe

rent

information per week

information per week

ME?... WE!ME?... WE!Social media is all of us!!!Social media is all of us!!!