what is social media?
TRANSCRIPT
What is Social Media?
Lascaux, France
"Social media has transformed our world into one great big
small town, dominated, as all vibrant towns used to be, by
the strength of relationships, the currency of caring,
and the power of word of mouth." -Gary Vaynerchuk
Bringing Small Groups Together
Giving people the ability to come together based on common interests. These people have always been around but have been much more difficult to find.
Dunbar Number The “Dunbar Number” is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships.
LinkedIn, 700+ 150
Us, about 150
Team+/- 2000 Community World
100’s 1,000’s A lot!
Power of Networks
How I got started in digital.
1. Find Your Story
2. Design Your Channels /(DFP)
3. Tell itConsistently
Mentoring: Conceptual, Tactical, Strategic
Method
Story
Telling your story: • 5 Story Arc’s:
• 1. Culture • 2. Campus • 3. Community • 4. Events • 5. Faculty, staff
and Students
• People• Process • Product
Why
Story Arc’s
Story
Why
Team
Community
Mission/ Why: • Guided and driven leadership• Define the main story, primary story arcs• Set the tone, voice, attitudeTEAM: • Interpret, share, tell the story• Engage in conversation, respond, interact with communityCommunity: • Existing and potential community• Provide opportunity to share their version of your story• Curate their content• Thank them repeatedly for sharing in your story.
Channels
• Where does your community live and how do they engage?• Facebook? • YouTube?
• Blog? • Instagram?• email?
• Mobile? • Is less more?
Digital Front Porch (DFP)
Everyone is here to hear what you have to say, pour them some lemonade and tell them a story.
Consistency
Engagement
• Content - Context - Utility
• Insights
Content Social
Content
• Native -Not an Interruption-Does Not Sell
• Contextual
Context
• Time • Place • Opportunity
“Newsjacking “
Content is King but, Context is God!
Utility
• Serving a Need • Providing Value
@HiltonSuggests
Sit or Squat (App)
Insights • Customer Service
• Emergencies • Insights and Trends • Community Understanding• Failing Fast
Cool Project at Clemson.
Crowd Sourced Content Campaigns
Real time social content
Ongoing Projects.
Google+
ClemsonTV
What’s Next
Mobile First
Back to Reality:UGC and Scaling Down Production Collaborative Economy
Questions? (Don’t be shy)
