white noise presentation

4
Single cover- "White Noise" Album cover- "Settle" Disclosure- Advertisment/Poster

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Post on 27-Jan-2017

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Page 1: White Noise Presentation

Single cover- "White Noise"

Album cover- "Settle"

Disclosure- Advertisment/Poster

Page 2: White Noise Presentation

Alike on the album cover, the ghostly face logos are also present here on the single cover as a recurring theme. The faces become the

central focus and remind the audience to associate it with the artists. The faces themselves represent the audience and connect with the single title well "White Noise". Then Disclosure plays they become these strange memorable faces that people can relate and connect

to. The idea that there are two represent the idea of a group of people connecting through this music.

Cleverly the background image staying within the color scheme is the visual

depiction of the title "white noise" and displays the static, grainy white noise that looks quite rustic and raw. This makes the single look quite alternative and unusual.

The literal meaning brings to life the message in the song- this also means people will remember the cover art for "white noise" as they can just visualize

the literal thing.This also suggests that the music may

also be jumpy and pumped like the visual static. It also offers the idea of 'electro'

house through the symbolism of mechanics, electricity and power.

The same sort of color scheme from the album titles is

translated into this single cover. A mixture of black,

whites and a range of gray values are explored within the

realistic 'white noise'. This deepens the message and

creates a dark mystery that draws the audience in. The

white in the title and from the masks make sure that negative

connotations are not carried through; and the static lines symbolize energy breaking through- and therefore the

genre of music.

Page 3: White Noise Presentation

The grey background of the poster creates quite a still,

neutral tone which goes well in combination to the font. The big, bold, blue

font draws attention to the lower part of the image to then read the information underneath about touring; this is why it is positioned

here.

The repeated print of the faces follow the typical style and

recognizable theme for Disclosure which is present in

almost all their prints.The outlined faces creates the

idea of deconstructing the persons identity, and the music

from Disclosure becomes us. The idea of recurring faces

creates a disconnected bond towards the audience; one face

would have more a direct approach. Also, the fact that this is an advertisement with the use of multiple faces may

be a representation of people at a concert or fans of Disclosure

Page 4: White Noise Presentation

Disclosures album art features a baby picture of the two artists

representing everything as "settled". The white, tedious and

spooky Disclosure faces trace over the heads- representing the transformation of one's self when

they listen to Disclosure.This is represented through the baby pictures as their identity is

changed as they listen to the music. The outlined faces represent them, but they

become whole when the music plays.

The name "settle" contrasts against the lively, jumpy,

pumped music genre that really doesn’t "settle" anyone down.

The typographics use the same boxy font that may hold meaning

of structure and order.It being quite small represents

the idea of the ability to overcome order and break free

of containment.There is a lot of appeal in not

abiding by rules, and this music genre promotes alternativeness.

The black for "Disclosure" represents darkness and mystery

that the artists bring with their exciting music.

And "settle" in white represents purity and order which goes well

with the picture theme of childhood.

These colors contrast and may represent the "good" and "evil" contrast when you listen to the

music.

Disclosures iconic logo of the masks are cleverly placed in the center of the album so the audience recognizes it and remembers

what the album looks like or at least the representation of the artists. The titles are placed at the top so they do not interfere with the album art or logo but are still in a

visible place. The high positioning may represent authority and goes well with the

theme of their music taking you over.

There are a variation of other colors within from the

baby photo- this may connote that the album has

a mixture of emotions or messages within it.