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1 Social Game Apps in the Cloud with RightScale January 14, 2010

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1

Social Game Apps in the Cloud with RightScale

January 14, 2010

2

Our Speakers Today

Presenting:• Elise Arthurs, Director Partner Marketing, RightScale• Josh Fraser, VP Business Development, RightScale• Dave Welch, Sales Engineer, RightScale

Q&A:• Hunter Williams, Account Manager, RightScale

3

Agenda

• Welcome• Social Gaming in the Cloud• Demo• Q&A

Please use the questions window to ask questions anytime!

4

RightScale Real Customers, Real Deployments, Real Benefits

Managed Cloud Deployments for nearly 3 Years

More than 20,000 users; launched over 835,000 servers

On-Demand with a range of customer service offerings

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The Cloud Starts Here! More Easily Deploy and Manage

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Complete Management Environment Automation with Control and Portability

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RightScale Deployments: • Multiple resources configured and managed as a single unit

RightScale Macros• Automated way to build a Deployment

RightScale ServerTemplates• Server ‘definitions’ that dynamically configure an instance

Key RightScale Components

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The News…

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Top Social Games managed by RightScale

= RightScale Managed

Source: DeveloperAnalytics.com, 1/8/10

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600K concurrent users

100X scaling in 4 days

6,500 cores

250K new users per hour

0 to 35M unique visitors in one day

1:1000+ data center management ratio

Why in the Cloud with RightScale?

Extensive experience in large, highly-elastic single gaming applications

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IT Resource Needs

time

Concept & Development

Production & Growth

Full Lifecycle IT Resource Management

Maturity & Decline

Niche / EOL

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IT Resource Needs

time

Full Lifecycle IT Resource Management

Concept & Development

Production & Growth

Maturity & Decline

Niche / EOL

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Accelerate development and testing w/ pre-configured proven deployment architectures

Reduce Costs w/ develop and test using multiple virtual configurations

Ensure production success and scalability using ready-to-scale architectures

Concept and Development PhaseLeverage agile, automated, and predictable IT infrastructure

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1. New development team accesses a macro published by internal IT

2. Macro automatically builds a pre-configured 5-server deployment

DEMO – Concept and Development

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IT Resource Needs

time

Concept & Development

Production & Growth

Full Lifecycle IT Resource Management

Maturity & Decline

Niche / EOL

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Ensure a fast and successful launch with RightScale Services’ Migration Management, leveraging best practices and Facebook expertise

Automate to rapidly adjust to your business needs

Avoid success disaster!

Production and Growth PhaseLeverage proven multi-cloud deployment architectures

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1.Configuring auto-scaling—up and down!

2.Re-architecting your deployment – Memchached layer

3.Runtime configuration across Deployment

DEMO – Production and Growth Phase

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IT Resource Needs

time

Concept & Development

Production & Growth

Full Lifecycle IT Resource Management

Maturity & Decline

Niche / EOL

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Maturity PhaseSave time, increase predictability and reliability

Systems scale up/down and re-configure automatically enabling unprecedented data center automationConsumption tracking and reporting enables per-game cost accountingUser classes and roles preserve transparency and control

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1.Deployment-level consumption tracking and estimates

2.User access and control

DEMO – Maturity Phase

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IT Resource Needs

time

Concept & Development

Production & Growth

Full Lifecycle IT Resource Management

Maturity & Decline

Niche / EOL

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Niche Phase

Share & preserve learning and best practices for next game

Maintain the experience with

SLA-based automation ensures users

Easily migrate “in-house” with hybrid cloud solutions

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1.Clone a Deployment

2.Change Input variables

DEMO – Niche Phase

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Advanced Concepts – Multi-region Arrays

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Advanced Concepts – Multi-cloud Portability

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Overview of the RightScale Gaming Edition

Proven Best Practices & Unparalleled Success!

Pre-configured Social Gaming Deployments

Migration Management w/ RightScale Services 20 Hrs

Facebook Ready

Systems Automation and AutoScaling

Enterprise Manager and Access Control

Multi- and hybrid-cloud Support

24 x 7 Support

Monthly Optimization Consulting 4 Hrs

RightScale Accounts 2

Included Server Hrs Under Management (per mo) 30,000

Virtual Onsite Launch Support

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Q&A

www.RightScale.com

[email protected]

(866) 720-0208

Twitter: @rightscale

For more details on RightScale’s Social Gaming Edition

[email protected]

Webinar Recordings: RightScale.com/webinars

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Thank You!