www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at

Locu

José María García

www.sti-innsbruck.at

Locu facts

• Motto: “Get found online”

• Founded in 2011

• According to Crunchbase received $4.6M funding

• Acquired by GoDaddy for $70M on August 2013

• Historical revenue is likely quite small as they started mid-2013 to charge for its services

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www.sti-innsbruck.at

Locu business model

• Locu helps local businesses in their online presence

• Manage listing data on search engines and local review sites

• Increase potential customers (up to 200M) by getting found online

• Semantic analysis platform to get structured data from input of businesses

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www.sti-innsbruck.at

Locu business model

• Single dashboard to manage listing information, menus, service lists, photos…

• Design templates

• One-click button to spread the information

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Platforms supported

• Websites (including mobile)• Google• Facebook• Yelp• YellowPages• Foursquare• Bing• OpenTable• Yahoo!• TripAdvisor• CitySearch• …

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Customers

• Restaurants (initial focus)

• Spas

• Hairdressing

• Photographers

• Accountants

• In general– Home services– Personal care services– Professional services

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Developers & Partners

• Publisher platform– Free licensing– Get structured data and publish using widgets

• Website builders– Get menus and service listings from their platform

• Developers– Fully fledged public API– Data API to get structured, semantically annotated data– Location based queries for venues, items and prices– Javascript widget to embed dynamic price lists in webs

• Designers– Template language and design editor– To print and web publish menus/price lists

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www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at

Thanks for your attention

Any questions?

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