Yes Your Company ���Blog CAN Drive Business

“When your content helps someone, it puts them on your team.”  

“The longer you keep fans reading the more likely they will convert.”  

Let’s Regroup

CORE QUESTIONS 1. Who do I want to help? 2. How can I be helpful? 3. What do I want the blog

to accomplish?

ANSWERS

1. Audience 2. Content 3. Action

A   B  

HEADLINE ACTION

HEADLINES

“Your headline is your elevator pitch for your content.”  

The 4U Headline Approach

1.  Useful 2.  Urgent

3.  Unique 4. Ultra Specific

Rules For Better Headlines

1.  Add emotion 2.  Add specificity 3.  Add results

4. Add authority 5.  Add intrigue 6.  Simplify

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Microsoft Buying Yahoo?

Idol  Finale  Ra9ngs  Well  Up  From  Last  Year's  Ra9ngs  

Idol  Ups  Finale  Viewership  By  5  Million  

The  Keys  to  A  Perfect  Cover  LeJer  For  Your  Job  Search  

5  Cover  Le9er  Killers  

Is  Your  Cover  Le9er  Keeping  You  Unemployed?

How  To  Write  Great  Headlines

The  Cheater's  Guide  To  WriEng    Great  Headlines

7  Secrets  From  Headline  WriEng  Experts

CONTENT

“Your headline leads to content leads to content leads to ACTION.”  

Portioning Boring Interesting

How To Build A Post

1.  1-3 sentence paragraphs 2.  Photos 3.  Bullets

4. Questions 5.  Sub-headings 6.  Single-line and single-word

paragraphs

4 Example Post Types

1.  Opinion 2.  How To’s

3.  Lists 4. Research

Great Blog Writing

1.  Is Short 2.  Avoids description openings 3.  Is instructional 4. Has emotion 5.  Has personality 6. Does not waiver 7.  Makes your posts easy to scan 8.  Spends time on headlines

CALLS TO ACTION

Your Blog is a LANDING PAGE

Make a clear ask & OFFER VALUE

Where?

1.  Top of sidebar 2.  Post footer 3.  Blog footer 4.  About page 5.  Resource pages  6.  Inline text 7.  Top resources 8.  Feature box 9.  Pop-up box

Calls To Action

Calls To Action

Calls To Action

Calls To Action

Calls To Action

“Your blog exists to make your readers look cool.”  

BRAND EXAMPLES •  Seomoz •  Kissmetrics

•  Hubspot •  Wildfireapp

TRAINING •  Problogger •  Copyblogger

•  ChrisBrogan.com •  SocialFresh.com

Continued Reading

THANK YOU

SocialFreshMedia.com