yms social-matthew ledford v1.1 yahoo merc summit-chicago
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Topic: Social and Offline Marketing Matt Ledford, President, FastPivot.com; Marketing through Facebook and Twitter are all the rage today, but strategies for how to use these social vehicles effectively are still emerging. Learn from industry experts and experienced social marketers techniques for turning these trends into transactions.Other presenters: Au-Co T. Mai, CEO, Emitations.com;Robyn Tippins, Community Manager, Yahoo! Developer NetworkPresented Friday June 11, 2010 at the Yahoo! Merchant Summit session titled: Chicago, McCormick Place West.TRANSCRIPT
New Title-Mobile Commerce• The Social Shift...
– Interuption marketing is dying...
SOCIAL SMOCHIALWHAT IS THE BIG D?
MATTHEW LEDFORDTWITTER: @MATTLEDFORD
PROJECT
DATE CLIENTJULY 11 2010 MATT LEDFORD-FASTPIVOT
Savior or #TimesuckWho doesn’t have info overload?
GET SOCIAL IN 10MIN
WHY?
HOW: THE PHASES/TOOLS & TACTICS
CASES: USER GENERATED CONTENT
WHY SOCIAL?Where do your customers spend most time? time?
Where is the Return on Investment (ROI) Greatest?
What is not to like about LIKE!?!
Feeding links into Facebook!
PROJECT
DATE CLIENTJUN 2010 SINGLEFEED/GUNDOGSUPPLY
Facebook Stores?Gundogsupply by single feed
Dell
Perfect for Woot.com
Listening for Customer Service and Customer Relationship Mgt aka “Social CRM”
Comcast
BestBuy
FourSquare
Now on Main Street
Herd instinct
Shared LifeStreamSix degrees is now Six Pixels of Separation: Connected Sync and Asynch
Dedicated Focus to Listen First
Engage Diplomatically
Be prepared to give before you get
WHEN N HOW SOCIAL?
ARE YOU READY?
Listen first...
“Seek first to understand, then to be understood.” Steven Covey
HOW FAST IS WORD OF MOUTH NOW?
MORE VOCAL, MORE SOCIAL MORE MOBILECases:
YouthMinistry.com Commerce Community
WorldSoccershop.com Fans
HockeyMonkey.com User Generated Content
Online Real EstateLocation, Location, Location
TIME ON FACEBOOK EXCEEDS TIME SPENT ON GOOGLE.REVIEWS MATTER ONSITE AND OFF...
PROJECT
DATE CLIENT6/9/2010 WORLDSOCCERSHOP.COM
WORLD SOCCER SHOP140K+ FACEBOOK FANS
PROJECT
DATE CLIENT2010 MONKEYSPORTS.COM
Hockeymonkeyyoutube-user generated content
PROJECT
DATE CLIENTMAY 2010 GROUP PUBLISHING
YOUTHMINISTRY.COMCOMMERCE COMMUNITY PORTAL:USER GEN CONTENT
DONT EMAIL ME...SMS OR #FB ME
Don’t clutter my inbox. I may not have one...
GENERATIONS ARE DIFFERENT WITH SMS, PRIVACY
THANK YOU!MATTHEW LEDFORD, PRESIDENT
@MATTLEDFORD@FASTPIVOT
ECOMMERCEBLOG.FASTPIVOT.COM
