Evolving Landscape of Retail on Mobile

The Future of Mobi le Retai l

Mobile Commerce

Revenue

$284B by 2020

* BI Intelligence 2016 Mobile Commerce Report

45% of Total

eCommerce

T h e t o t a l t e c h a n d m e d i a a t t e n t i o n u p f o r g r a b s i s e n o r m o u s

m o r e t h a n h a l f t h e w a k i n g d a y i s s p e n t o n t e c h a n d m e d i a

NEW INNOVATIONS IN RETAIL

As Consumers’ Engagement with Mobile Devices increase

New Opportunities Open for Brands to Reach Consumers

Conversational CommerceImmersive Experience Better Engagement

BOTS NATIVE VIDEOVR

Seamless Content

BIG COMPANIES ARE DOUBLING DOWN ON

VIRTUAL & AUGMENTED REALITY

FACEBOOK ACQUIRES OCULUS FOR TWO BILLION DOLLARS

GOOGLE INVESTS $542 MILLION IN MAGIC LEAP

APPLE ACQUIRES FLYBY MEDIA

VR FOR ALTERING FINISHES

N e w c o n s u m e r b u s i n e s s e s a r e b e i n g b u i l t o n m e s s a g i n g p l a t f o r m s

t h i s w i l l e x p a n d a s m e s s a g i n g b o t s b e c o m e m o r e u b i q u i t o u s

Intelligent App Monetization9

SEPHORA

CHATBOT COMMERCE

Intelligent App Monetization10

SEPHORA

VIRTUAL MAKEUP ARTIST

STARBUCKS

COFFEE FINDER QUIZ

C o n s u m e r s l o o k e d a t n a t i v e a d s 5 3 %

m o r e f r e q u e n t l y t h a n d i s p l a y a d s

Native ads registered 18% higher lift in purchase intent and 9% higher lift for

brand affinity responses than banner ads

MACY’S

NATIVE AD PLACEMENTS

MOBILE VIDEO ADS 5X MORE ENGAGING

THAN STANDARD BANNERS

HOW TO IMPROVE UX AND CONVERSIONS

Small Improvements in Your Mobile Strategy Can Provide

Significant Benefits and Revenue

Improve ConversionsIntegrated Solution Greater Sophistication

HOLISTIC

APPROACH

SEAMLESS

PAYMENTS

DATA, DATA,

DATA

OPTIMIZE

CHECKOUT

Clean UX

Intelligent App Monetization16

Thank You