客户名 客户所在地 日期
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2 0 0 2. 芝加哥 上海 新加坡. 标题. 客户名 客户所在地 日期. 客户企标. 此报告仅供客户内部使用。未经蓝程咨询公司的书面许可，其它任何机构或个人不得擅自传阅、引用或复制。 本文只提供演示文稿纲要，需辅助以口头讲解和叙述。. 使用指引. 本工具文档包含了最常用的一些图表以帮助我们更为方便快捷地制作 PowerPoint 文件 在应用这些图表之前，你需要首先在你所做的文档里应用蓝程的 PPT 模版，那么所有蓝程的报告文档可以统一模式 如果你需要在你的演示中应用某图表，只需复制该图表在你的文档中，然后修改。一般有两种复制方法: - PowerPoint PPT PresentationTRANSCRIPT
标题客户名 客户所在地日期
此报告仅供客户内部使用。未经蓝程咨询公司的书面许可，其它任何机构或个人不得擅自传阅、引用或复制。本文只提供演示文稿纲要，需辅助以口头讲解和叙述。
芝加哥 上海 新加坡2 0 0 2
客户企标
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使用指引 本工具文档包含了最常用的一些图表以帮助我们更为方便快捷地制作
PowerPoint 文件 在应用这些图表之前，你需要首先在你所做的文档里应用蓝程的 PPT 模版，那么所有蓝程的报告文档可以统一模式 如果你需要在你的演示中应用某图表，只需复制该图表在你的文档中，然后修改。一般有两种复制方法 :
在普通视图下，按 Ctrl-A选择所有对象，复制，然后切换到新文档中粘贴 在幻灯片浏览视图下，选择你要复制的幻灯片单页，然后复制、粘贴到新的文档里，当然也是在浏览模式下
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使用指引 标题和正文在模版中已经预设，所以你只需要应用即可。应用时选择菜单中格式 中的幻灯片版式。你即可选择你需要的版式，再填入文字 按增加缩进量，文字缩进一级后字体大小和粗细或项目符号会自动改变 行间距也是预设的，不要按两次回车以增加行间距 记住，复制是最有效而准确的方式将一个对象的格式应用到另一个上。所以如果你要插入一个新的对象如文本框，并且对格式不那么确定，请从工具文档中复制
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使用指引一些“要”和“不要” 不要在按照文本自动调整格式下输入文本，在编辑时会很难调整 文本中排列间隔不要用空格，而用 tab 键：
不要在一个文本框中输入太多的文本，以后将很难修改格式
1 2
The upper triangle controls the indentation of the first line of a
paragraph
The bottom triangle controls the indentation of the second and the consequent line of a paragraph
These triangles control the level 2
text
Table mark
Table mark controller
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定制你的工具栏可以显著提高制作速度 在菜单中选择工具栏定制，将出现如下的对话框，选择其中常用的图标置于桌面的工具栏上：
Rotate tools
Pick up and apply format
Group and ungroup
Order tools
Color tools
Indent tools
Change Font SizeFont Formatting Zoom
Bullets
Ruler
Text Align Tools
Font
Font Size
Most Frequently
Used ShapesNew Text Box
Line Formatting
ToolsShadow Tools
Align Tools
使用指引
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以下的快捷键都是在左手操作的，当你右手使用鼠标时这些快捷键将极为方便。请经常使用以便记住： Ctrl-C: 复制 Ctrl-X: 剪切 Ctrl-V: 粘贴 Ctrl-S: 保存 Ctrl-A: 全选 Ctrl-Z: 撤销 Ctrl-D: 复写
用鼠标移动对象十分方便。但是需要垂直或水平移动的时候可同时按住Shift 键
如果你需要复制对象到指定地方，按住 Ctrl 移动即可复制。同时按 Ctrl 和 Shif 可以使复制的对象和原对象垂直或水平
使用指引
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移动鼠标以选中对象。但是当对象没有填充内容是只有点中边框才能选中，而边框又不易看到。所以除了矩阵和表格一般可将对象填充颜色设为白色 如果想选中分散的对象，按住 Shift 键然后选中一个一个对象 按住鼠标左键拖动覆盖住你想选择的多个对象，你能选中拖动区域内所有的对象。结合 Shift 键可以十分方便地选中一些小的或隐藏的对象 快捷键 Ctrl-A 可使你选中幻灯片中所有的对象或者文本框中所有的文本 按住 shift 击中文本框的任一部分，你便能选中整个文本框 在文本框中，按击鼠标左键三次可选中整个段落；两次选中词或词组。
使用指引
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Project name or document title(max. two lines)
– Type of document –
Client name(max. two lines)
Location, date of presentation (month day, year)
Project name or document title | Date (month day, year)
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This document was created for the exclusive use of our clients. It is not complete unless supported by the underlying detailed analyses and oral presentation. It must not be passed on to third parties except with the explicit prior consent of RittenHouse & Partners.
Content
PageA. Chapter ??
1. Sub chapter ??1.1 Section ??
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Action/reaction
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Change of direction
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China map
Box Title
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Circulation (2 factors)
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Circulation (8 factors)
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Client types
$
”Unsure" ”Hesitant" ”Successful"”Hopeless" ”Drowning" ”Struggling"
Ensure survival in short term
Restructuring or search for partners
Actively initiate structural change
Growing and positioning
project
Secure future
Strategy project
Startout toward the future
Specific imple-mentation
project
Client type
Need
Project type
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Columns and tables
Column Title 1
Category 1 • Type your phrases and sentences here
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Column Title 2
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Column Title 3
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Category 2 • Type your phrases and sentences here
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Category 3 • Type your phrases and sentences here
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Columns and tables
Column Title 1
Category 1• Type your phrases and sentences here• Type your phrases and sentences here
Column Title 2
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Category 2• Type your phrases and sentences here• Type your phrases and sentences here
• Type your phrases and sentences here• Type your phrases and sentences here
Category 3• Type your phrases and sentences here• Type your phrases and sentences here
• Type your phrases and sentences here• Type your phrases and sentences here
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Columns and tables
Category 1
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Columns and tables
Column Title 1
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Column chart
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Conflict
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?
Conflict
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Consequences (2)
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Consequences
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Consultants profil (English), [Firstname Lastname]
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Position: ……………….. Year of birth: ……………….. Nationality: ………………..
Languages
1990–1994
Education
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Updated: MM/YY
Professional experience Methodological competence
Since 10/1992
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Industry competence Key projects
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Cooperation
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Cooperation
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Cost breakdown chart
Value
Value
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Unit
Gross Margin
Cost
Component (%)
Component (%)
Component (%)
Component (%)
Component (%)
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Dead end
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Dependance
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Development
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Dice
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Direction
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Factors (2)
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Factors (6)
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Factors (4)
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Success factors
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Feedback
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Feedback
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Feedback
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Feedback
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Filter
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Filter
Initial situation
1. Criterion
2. Criterion
3. Criterion
Result
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Flexibility
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Flexibility
AbilityIntention
Flexibilty
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Flexibility
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Focus – expansion
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Growth
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Guidelines
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Harmony
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Hurdles and brakes
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CompanyX
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Impact
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Influence (1 factor)
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Influence (2 factors)
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Influence (4 factors)
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Influence (4 factors)
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Influence (6 factors)
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Input/output
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Interaction
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Margin chart
100% ?%
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Matrix
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Matrix
Dimension 2
Dimension 1
Scale
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Level 1 text• Level 2 text
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Matrix
Label Label Label
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Measures plan – planned activities
Overview: …
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Wk...
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Measures plan – planned measures
Activity: … As of: …
Objective: Results:
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Measures plan – planned individual steps
Measure: ...
No.
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Individual steps Responsible Support Form of result Start Dura-
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Pro-ject
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Models
Key Steps
• Type your phrases and sentences here
Sources
Level 1 text• Level 2 textStep 1
Step 2
Step 3
Step 4
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Moon chart
1 1
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Multipliers
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Multipliers
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Mutuality
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Obstacle
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Obstacle
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Organizational and flow chart
Text Text Text Text Text Text
Text Text Text Text Text Text
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Organizational and flow chart
Pantene Jiehua New Brand Rejoice
Head & Shoulder
sUlan WhisperAriel Tide JV
BrandsCrestProfession
al Marketing
Safeguard
Zest Camay
Assistant Brand Manager, 2-5 per Brand
Media & Commercial Production
Marketing Manager
Dimitri Panayatapolous
School Program Group
Nurses for
School Program
Randall BeardMarketing Director
Rene CoMarketing Director
Ken DoiMarketing Director
Robin OxendineMarketing Manager
Peter FoystonMarketing Manager
LaundryHaircare Toothpaste/Soap Skincare/Paper
VacantGeneral Manager
Brad CasperGeneral Manager*
VacantGeneral Manager
Virginia LeeVice President*
Marketing Organization
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Organizational and flow chart
Competitive Models
Market Results
Feasible Scenarios• India• China• Philippines
Success Requirements
BacardiStrategy
Asia WhiskyOpportunityAssessment
MarketArchetypeModel• Sizing• Pricing
BacardiStrategy Overlap
Determine Whether
to Proceed Further
Execute
Will whisky help to build Bacardi rum
globally?
Are there opportunities for whisky in the rest of the world?
Yes
Develop Objectives & Strategies• Financial
Goals• Market
Priorities• Acquisition or
Organic Growth
• Product/ Marketing/ Distribution Strategies
Process Map
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quit develope
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Penetration
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Portfolio
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Pressure
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Pressure
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Pressure
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Prioritization
Prioritization
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Process
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Progress
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Project
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Project
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Project procedure
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Puzzle
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Puzzle (for color presentations)
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Puzzle3 parts
1 2 3
To apply color, ungroup the object, then regroup it afterwards
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Redesign (Cube)
Redesign does not mean:
But:
Solving individual problems
Creating a comprehensive solution
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Redesign
"Shot gun" "Marksman" "Automatic pistol"
• Open fire in an uncontrolled manner
• Rather dissatisfactory result
• Lengthy sighting• Good but rarely optimal
result• Not appropriate for
dynamic environment and target
• Rapid sighting• Swift feedback• Hit bull’s eye after a few
interactive shots!
Target solutionActual situation
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Resistance
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Restructuring
Improvement of liquidity
Cost reduction
Reduction in personnel
Structural change
Positioning on the market
Improvement of liquidity
Cost reduction
Reduction in personnel
Structural change
Positioning on the market
Restructuring does not mean ... But ...
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Rethink
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Separation
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Spinning off parts of a company
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Strengths/weaknesses
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Today
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Table
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Team organization
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Client RittenHouse
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Timetable
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Value-added chain
Supplier Customer
Development Production Sales Distribution
Company
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Vision
Vision
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Waste of resources – problem
Problem 3
Problem 1 Problem 2
Problem 4
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Waste of resources – solution
Solution to problem 3
Solution to problem 1
Solution to problem 2
Solution to problem 4
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China is a market of great potential for Geberit
Favorable macro-economic
environment
RB&P expects a sales revenue of more than 150 million for Geberit China
by year 20051): Economist Intelligence Unit
• Driven by continued strong fixed investment growth, the real annual GDP growth will be maintained at above 7%
Product concept & standard
• Brand new product concept
• New industry standards and regulations are coming out to replace or modify the old ones
• Business opportunities for concealed cistern will be generated because of fat-growing medium to high end sanitary market
• First mover advantage
Promising market for concealed
cistern
Encouraging market potential
for piping products
• Construction industry will undergo a strong annual growth rate of 8%, which presents potential for Geberit’s piping products
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As a short-term cash-cow, more public products are expected to be sole in contributing to the early break even
• Project selling only
• Purely import • Doesn’t take
up much corporate capacity
• High unit price• High profit
marginShort-term sales-up potential
• Strong Swiss brand with original import concept
• Current sales of public products account for 38% of Geberit gross sales turnover
Source: Geberit, RB&P analysis
Long-term prospect
• The market size for public products itself is limited and shrinking
• Limited number of targeted high-end hotels and buildings for Geberit
• Many competitors within the industry
• Lack of one-set solution• Combined selling approach is
becoming difficult (e.g. Kohler to whom Geberit used to provide electronic produces and sell in projects has launched its own electronic products
• Market size for Geberit public products is limited