12 steps internal comms plan.doc
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It is said that there are 12 steps required for an effective internal communications strategy and plan:
1. Employee focused communications must be led from the top
2. Consistency in message is vital
3. Charismatic yet natural and planned communications are more effective.
4. Communication via the line manager is preferred and more effective
5. Employee communications are not optional extras, they are part of business as usual and should be planned and budgeted for as such6. There must be integration between internal and external communications
7. Timing is critical
8. The tone of any communication is important if we want people to engage effectively
9. Keep all communication focused on the WIIFM the ‘what’s in it for me?’ factor
10. Communication is a two-way process
11. A single key theme or a couple of key themes is a means of giving coherence to a range of diverse employee communications initiatives
12. Set your standards and stick to them
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Example plan matrix
The following table, shows how a company may plan and manage its internal communications.
Strategy Purpose Intended result Communications team role Frequency
Intranet
Home page Business metrics/
dashboard
To keep employees up to
date on progress
Update data that is not automated Daily
Departmental page Departmental dashboard.
Contracts/ budgets
To keep employees up todate on local progress
None Daily
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Project page Project KPI dashboard.
Contracts/ budgets
To keep team members up to
date on project
None Daily
Information bulletins
• Director messages
• Other organizational
information
Inform, engage Employees understand our
purpose, progress, and how
they connect
Consult, develop, publish Weekly and as
necessary
Activity reports Inform Employees understand what
the rest of the organization is
doing
Collect and publish monthly
Meetings
Coffee with director Inform, clarify, exchange Attend, notes if required Twice a month
Brown Bag lunches/ info sessions Inform, clarify, exchange Plan, announce Varies
Leadership team employee
meeting (open to all)
Model open organization,
inform
Take notes Weekly
All-manager meetings Inform, clarify Note taking Monthly
All-employee meetings Inform, clarify Planning, logistics Twice a year
Staff meetings Inform, clarify
Team meetings Daily work
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Organizational performance
reporting
Employees connected to
work
Performance is visible To be determined Monthly.
Information management Single source Information under
configuration control
To be determined As required
“Branding” and organizationalidentity
Common look & feel Consistent use of name andlogo on signage, websites,
etc.
Coordinate and support As required
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Action Plan template
Activity Responsibility Timeline Resources Needed Indicators of
Success
Date Completed
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