16회 오픈업/게임스타트업을 위한 마케팅 전략과 노하우_iga웍스마국성대표
DESCRIPTION
TRANSCRIPT
Introducing IGAWorksMarketing & Monetization for Mobile Apps
Property of IGAWorks, inc. All Right Reserved.
My Apps
One-Stop Solution for App Business
w/ 500+ Power Apps & ADNWs & 10M+ Daily Active Users
& 38M+ Device Profile
Analytics3
User Engagement4
User Acquisition1
Monetization2
IGAWorks is..
Property of IGAWorks, inc. All Right Reserved.
My AppOne SDK !
(or Server to Server)
Integrated
Integrated
Integrated
Integrated
Integrated
Integrated
Integrated
Integrated
앱클로버
#1. User Acquisition Platform
CJ E&M NetMarble (exclusive)
KAKAO TALK GAME
Reward Apps Partners
Oversea Ad Networks- 원스탑 미디어믹스 플랫폼- 국내 최대 볼륨의 인스톨 수용 능력 (최대 4백만 유니크 설치+실행/1개앱)- 국내 보상형 인벤토리 도달율 99.9% - 매체 간, 오가닉 유입 간 중복 설치 절대금지!- 카카오 플랫폼 내 최대광고 수익제공 사업자
In-App OfferWall Partners
Property of IGAWorks, inc. All Right Reserved.
Integrated
IGAWorks is the ‘Invisible Hand’ that moves Korea’s app store top charts.
Ranked by IGAW’s MKT
Ranked by IGAW’s MKT
Ranked by IGAW’s MKT
Ranked by IGAW’s MKT
Google Play Chart KAKAO Game Chart
IGAWorks is the only ad network capable of bursting your app to top 5 spot on Google Play and top 1 spot on other app store.
Property of IGAWorks, inc. All Right Reserved.
PaidUser
Organic(unPaid)
Leverage : eCPNU 의 최소화!
Promotion!
카톡인기카톡신규구글신규
구글인기무료친구초대
.
.
.
* CPI를 활용한 부스트 마케팅의 오해
Paid User에 대한ROI만 계산하면 X
* IGAW’s Boosting Performance
Property of IGAWorks, inc. All Right Reserved.
재방문자(RU) 비교 (리워드 vs 논리워드)
450,000 Paid DL in 2weeks
Ranked @ Overall Top 2
Organic(=Unpaid) lead 1.1M DL in 20 days
RetenLon Usersmake big DAU
=CPI Budget $
Paid DL + ‘Unpaid DL’Paid DL
Budget $ ChartLeverage
* IGAW’s Boosting Performance
Property of IGAWorks, inc. All Right Reserved.
280,000CPI DLin 9days
700,000Organic DLin 30days
Organic/Paid = 247% CPI = 400원 -‐-‐> eCPNU = 115.3원 효과!
GP전체5~9위
10일 유지
Paid DL
Unpaid DL
Standard case: 200~300%
410,000CPI DLin 2w
1,070,000Organic DLin 20days
Organic/Paid = 257% CPI = 400원 -‐-‐> eCPNU = 111.9원 효과!
GP전체2~3위
10일 유지
Normal case?
410,000CPI DLin 2w
1,070,000Organic DLin 20days
Organic/Paid = 257% CPI = 400원 -‐-‐> eCPNU = 111.9원 효과!
GP전체2~3위
10일 유지
Good case : Organic Vs. Paid는 250%로 중간이지만, RU를 잘 끌어낸사례
450,000CPI DLin 2w
1,500,000Organic DL
in 2w
Organic/Paid = 333% CPI = 400원 -‐-‐> eCPNU = 92.3원 효과!
GP전체1~3위
10일 유지
Good case
Organic/Paid = 425.7% CPI = 400원 -‐-‐> eCPNU = 41.0원 효과!
248,000CPI DL
in 30days
1,056,000Organic DLin 30days
GP전체17~30위30일유지
비게임, 순위방어. Good Case
#2. Monetization
Direct CPI*
Social CPI**
PC to Mobile CPI
CPI + Engagement
SNS Posting
Offer Wall / Event Page
My App’snon-paying users
....
Property of IGAWorks, inc. All Right Reserved.
: 2013 누적 매체비 지급액, 100억원 돌파!!
- Visibility about ‘USER’s Acquisition, Retention, Monetization Analysis- Cohort Analysis- Marketing Channel ROI Analysis- Issue Tracking Link and Activity code - Funnel Chart Analysis- Ranking Chart Anaylsis
#3. Analytics
Property of IGAWorks, inc. All Right Reserved.
[9 of Top 20 in Google Play @ 2013.12.14]
already dominates mobile app tracking & marketinganalytics market in Korea
Property of IGAWorks, inc. All Right Reserved.
[6 of Top 10 in Google Play @ 2013.12.12]
NHN, Nexon, WeMade, Neowiz, Com2us, Patigames, 4:33, Nextfloor 등1,670여개 앱이 이용 중 !! (2014.3 현재)
* IGAW’s Partners : 17개 app (2014/3/4, 인기무료 50위 중)
* IGAW’s Partners : 32개 app (2014/3/4, 최고매출 50위 중)
- AdBrix integrated apps can implement cross-promotion campaigns within in-house games- Reward users at different levels of engagement in addition to simple install- Inter-company cross promotion coming soon.
#4. Engagement + Cross-Promotion
Type1. non-incentivized Display Type2. Incentivized CPI Type3. Level Engagement CPI
Property of IGAWorks, inc. All Right Reserved.
Thank you!
For more information visit www.ad-‐Brix.comwww.adPOPcorn.com
Contact us at [email protected] or call us at +82-‐2-‐2132-‐5120
Property of IGAWorks, inc. All Right Reserved.