2012 Ordinary Girls Achieving Extraordinary Things2012 Ordinary Girls Achieving Extraordinary Things

What is The SisterhoodWhat is The Sisterhood

www.sisterhoodchallenge.com

• Launched in 2006 after a bet with a group of overly competitive alpha males to race across the English Channel.

• A team of 60 aspirational women from a variety of professions and sporting backgrounds, ranging from professional athletes to women who have not taken part in sport for over 10 years to royalty to modern celebrities

• They have spent the past 5 years taking part in adventure races, triathlons, international boat races, raft races, swimming oceans, running ultra marathons, climbing Kilimanjaro, rafting the amazon, climbing Everest, trekking Antarctica and other events round the world.

• The Sisterhood are united in their goal to raise £100,000 per year for The Royal Marsden Cancer Campaign.

• Raise money through a mixture of sporting events and social events www.justgiving.com/thesisterhood2012

• Weekly paddling sessions• Weekly Serpentine swimming sessions• Weekly boot camp training• Weekends away surfing, kayaking, biking,

camping, trekking etc• International sports events• High profile social fundraising events

What Do We Do?What Do We Do?

What We’ve AchievedWhat We’ve Achieved• August 2007 World record for crossing the English Channel in a dragonboat• 2007 Marathon de Sables• Venice Vogolonga 40km paddle round Venice• Sept 2008 Fastest international female crew in The Great Amazon Raft

Race• July 2009/10 & 11 Bosphorus Swim, all girls came in the top 10 of their age

groups• Various triathlons, marathons, adventure races, swims, ironmen• September 2009/2011 Kilimanjaro• Climbed Everest…twice• Hobart to sydney 2010 yacht race• 2011 500mile Antarctica trek• Raised over £350k for charity

The Sisterhood Charity InformationThe Sisterhood Charity InformationAt the Royal Marsden, they are not afraid of cancer. They learn about it, talk about and most of all, use cutting-edge techniques to treat it. They’re doing everything they can to help improve their patients’ survival rates – whether it’s new drug therapies, or better equipment or facilities. But researching and treating cancer is a lifetime’s work.

The Royal Marsden is very close to a lot of the hood girls as many have had parents, siblings and friends treated there. It is committed to promoting excellence in cancer research, treatment and education.

Thier priorities are to:

• Provide an evidence-based, high quality and focused approach to cancer care, responsive to the needs of patients and their families• Invest in new services, facilities and equipment as part of an ongoing modernisation programme• Work in partnership with other organisations to share expertise and good practice• Develop innovative programmes in cancer research for the benefit of the nation• Recruit, retain and invest in the professional development of high calibre staff • Ensure financial viability and the efficient use of resources

• Annual November Sisterhood Ball for 350+ people covered by OK! Magazine

• Monthly fundraising themed club nights, ladies nights, wine tasting etc

• Weekends away

• Weekly social events

Social Aspect

SPONSORSHIP OPPORTUNITIES

This Sisterhood project offers a package of commercial benefits, from client hospitality opportunities to positive UK media exposure.

This is a feel good project with charity fundraising at its core. Project Partners must be happy to support our goal of raising money for The Royal Marsden Cancer Campaign

We are looking for:

Senior Project Partners

Secondary Partners

Title Sisterhood Sponsor

Specific Event

Partners

THE SISTERHOOD COWES WEEK & 2012 TITLE SPONSOR -

£25,000

• Branding of the Sisterhood The ‘xxxx’ Sisterhood

• Branding rights-– Branding on all Sisterhood specific equipment– Heavy branding on the racing yacht for Cowes Week including hull, sails

and incorporated into the existing sisterhood logo– Logo on crew and shore team clothing for all events– Logos and images on Website & all collateral, literature and advertising– Branding on support vessels and support vehicles during races

• Use of all crew images for PR & promotional activities

• Client and/or staff opportunities E.g. Social parties, Joining the team in Venice, Cowes week, other races and fundraising events

• A selection of The Sisterhood to attend sponsors corporate functions

• Event promo opportunities to reach new clients e.g. boards at entrance to events etc

• Flexibility to adapt package to fit your internal and external marketing objectives

TITLE SPONSOR- cont..

• Branding of the Sisterhood The ‘xxxx’ Sisterhood

• Branding rights-– Branding on all Sisterhood specific equipment– Logo on crew and shore team clothing for all events– Logos and images on Website & all collateral, literature and advertising– Branding on support vessels and support vehicles during the races

• Use of all crew images for PR & promotional activities for 12 months

THE SISTERHOOD TITLE SPONSOR- £15,000 not including Cowes Week boat

• Client and/or staff opportunities E.g. Social parties, Joining the team in Venice, Cowes week, other races and fundraising events

• A selection of The Sisterhood to attend sponsors corporate functions

• Event promo opportunities to reach new clients e.g. boards at entrance to events etc

• Flexibility to adapt package to fit your internal and external marketing objectives

TITLE SPONSOR- cont..

• Branding rights -– Logo on crew and shore team clothing for all events– Website & all collateral, literature and advertising

• Use of Sisterhood images for PR & promotional activities for 12 months

• Client and/or staff opportunities E.g. Cabaret Night, Joining the team in Venice or down the Amazon.

• A selection of The Sisterhood to attend Sponsors functions

• Event promo opportunities to reach new clients e.g. boards at entrance to events etc

• Flexibility to adapt package to fit your internal and external marketing objectives

SENIOR PROJECT PARTNER- £7,500

• Branding – Logo on crew and shore team

clothing for all races– Branding and recognition

of business support made on the team website, related Sisterhood materials andall media material

• Use of Sisterhood image for PR & promotional activities for 12 months

SECONDARY PARTNER£5,000

• The Sisterhood like to look the part whilst winning their races. Kit required includes training gear, race kit, sporting equipment including eyewear and equipment for land and water based endurance races. A kit sponsor to the equivalent of £5k and above will receive: – Logo on crew and shore team clothing for all

races– Branding and recognition of business support

made on the team website, related Sisterhood materials and all media material

• Use of Sisterhood image for PR & promotional activities for 12 months

KIT SPONSOR

An irresistible media story…An irresistible media story…

There are four key elements that make this an irresistible story for the media and therefore strong brand exposure for Project Partners:

• They attempt to compete in the extreme sports arena where They attempt to compete in the extreme sports arena where men normally dominatemen normally dominate

• The Sisterhood often race The Sisterwood - Beauty Vs The Sisterhood often race The Sisterwood - Beauty Vs Brawn! Brawn! A classic battle of the sexes story line.

• The Sisterhood are all incredibly attractive:The Sisterhood are all incredibly attractive: this photogenic and telegenic group of women get attention wherever they go.

• Media history to build on:Media history to build on: The Sisterhood gained global awareness in 2007/08 and became an inspirational phenomenon with girls clamouring to join. A number of the girls already have careers in the media and are constantly being asked ‘what next?’.

Ordinary Girls Achieving Extraordinary ThingsOrdinary Girls Achieving Extraordinary Things

Sisters already in the mediaSisters already in the mediaWithin the team are a number of women with an established media profile who we will be utilising to further our media coverage and raise awareness, including:

Helen SkeltonHelen Skelton Is one of the pin up Blue Peter Show presenters. She has a BA degree in journalism. During her time at college, she worked as an extra on Coronation Street and Cutting It. She was a reporter and occasional presenter on children's news programme Newsround before being revealed as a new Blue Peter presenter on in 2008. In April 2009, Skelton became only the second woman to ever to finish the grueling 78 mile Namibia Ultra Marathon. She managed the desert run in 23 hours and 45 minutes, kayaked the entire length of the Amazon for Sports Relief and just completed a 500mile trek to Antarctica

Elizabeth McClarnonElizabeth McClarnon is one third of Britain's biggest girl band Atomic Kitten and has travelled the world on sell out tours, has countless awards and number 1 singles and albums under her belt and sold 10 million records globally. Since her early Atomic Kitten days, Liz has effortlessly made the leap from starlet to superstar, been schmoozed by Hollywood hotshots and partied with pop royalty.  Since then Liz has been busy in the studio writing great song after great song. Her debut album was released in 2009.  In July 2008 Liz swapped her microphone for an apron, as she took part in the new BBC 1 prime time, series of Celebrity Masterchef where she triumphed in being crowned Celebrity Masterchef winner. 

Emma Sayle Emma Sayle is the fearless leader of this merry band of girls. She is the brains and brawn behind a very successful company in the upmarket adult industry Killing Kittens, has launched The Sisterhood Club and is an ambassador for Sweaty Betty and N.Peal. When not pursuing world domination in the business world she can be found covered in mud, attempting to surf, on a speedboat, breaking squash rackets on walls, playing dirty in triathlons, practicing her front crawl naked in the serpentine after a night out, competing in the worlds toughest footrace – the Marathon des Sables, climbing Kilimanjaro for fun or just generally dominating the world at pace

Nikki Moore BroughamNikki Moore Brougham is also known as Gadget Girl and is a technology writer and presenter. She is the gadget girl on BBC2 Something for the Weekend, has a weekly gadget slot on Talk Radio Europe and BBC radio and a weekly column in the Metro. She has also appeared on Al Jazeera news as their technology expert. Other work includes working with WISE (women into science and engineering) encouraging young women to get more involved in technology. When she's not being a total geek her drinking ability honed ‘oup north means she can drink any alpha male under the table at pace.

Kate SpicerKate Spicer is one of the UK’s leading lifestyle journalists with regular features appearing in the Sunday Times Style magazine and highbrow glossies. Suffering from multiple personality issues, she flits between triathlons and disappearing for several days on mysterious 'assignments'. Has a body like a highly trained journalist.

Bean SopwithBean Sopwith is a top British Freeclimber and all round adventurer. She has climbed full time in some of the world’s top destinations and worked as a climbing advisor on a number of TV shows. She has recently stared in ITV’s primetime programme Jack Osbourne: Adrenaline Junkie 2 where she teamed up with Jack Osbourne (son of rock legend Ozzy Osborne) in pursuit of non-stop adventure.

Sisters in the mediaSisters in the mediaThe Sisterhood are an extremely well connected group of women from a variety of professions and industry sectors. Publicity surrounding the group has reached all corners of the world including front page of The Daily Telegraph, Front page Evening Standard, Daily Mail, Australian Telegraph, Hello magazine, South African Sunday Times as well as TV appearances on This Morning ITV show, ITN news, Channel 5 news and Radio Talksport.

CONTACT US

Emma SayleEmma Sayle07979 817336307979 8173363

emmasayle@gmail.comemmasayle@gmail.com

www.sisterhoodchallenge.comwww.sisterhoodchallenge.com

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