2014 MEDIA KIT

2014 MEDIA KIT

CUTimes.com

Credit Union Industry Drivers: A Perspective on the Year Ahead Credit Union professionals and executives are increasingly tested as they navigate historically low interest rates, tougher competition, and high consumer expectations. Market volatility coupled with new regulations present credit union leaders with a challenging environment in which to win new members and find new talent. As we look ahead to 2014, we examine:

ECONOMICS: Delinquencies have held low and steady while capital levels remain healthy and membership growth is higher than historic norms following the economic and financial crisis.

LOANS: Interest rates are at historic lows, resulting in tougher competition and thinner margins on loans and lower yields on investment returns. Despite this situation, many future-looking credit unions are on an upswing, a positive for vendors in IT, auto lending, mortgages and more.

REGULATION/COMPLIANCE: While regulatory burden is a perpetual concern of credit union professionals, the 2008-2009 financial crisis spawned new regulations from the CFPB, the NCUA, and the Federal Reserve. We can expect more regulations and oversight in 2014.

TECHNOLOGY: Due to technological advances and shifting demographics, the integration of separate software tools has changed the way credit unions serve members, from loans to payments. As readers plan to purchase hardware, IT security, online/mobile banking tools, and software, vendors must focus on keeping up to speed with expectations.

LENDING: Private student loans are performing much better than federal. The industry is split on small business lending, but trade groups are lobbying for expanded powers. Companies assisting credit unions with small business and student lending could see growth.

CONSOLIDATION: Despite industry growth to more than $1 trillion in assets, accelerated compliance burden, technology investment, economic and earnings challenges, and shifting leadership demographics have led to mass consolidation. The credit unions that have become irrelevant to their members and the weakest leaders will be culled from the herd, leaving the strongest and brightest to thrive. Expect this consolidation to continue through 2014, a positive for business partners as it involves less uncertainty in the long term. Some sectors have been buffeted, allowing for positive growth for vendors in the IT security, compliance consultants, and collections businesses.

2014 MEDIA KIT

CUTimes.com

Leverage Multiple Marketing Channels to Build Relationships with your Target Audience

Website

Smart Sites &

Microsites

Webcasts

F2F Events

Social

Content Marketing

Apps

Virtual Conferences

Videos

F2F Conferences

HIGHEST REACH

DEEPEST

ENGAGEMENT

Sales Calls

Search

REACH DECREASES, BUT TARGETING & LEVEL OF INDIVIDUAL DATA GATHERED INCREASES

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IMPRESSIONS TO CLICKS TO LEADS TO 1-ON-1 CONVERSATIONS We build and execute integrated marketing campaigns across all points of engagement to meet any marketing goal:

Build your brand

Generate qualified leads

Connect with the community

Gain market share

Establish your thought leadership expertise

eNewsletters

Magazines

Ideal for Lead Generation

SARAH SNELL COOKE, PUBLISHER/EDITOR-IN-CHIEF

“CU Times offers a unique and comprehensive array of products for our readers and advertisers.

We continue to build upon our legacy print magazine with ever-evolving digital opportunities and custom events, providing our clients with more avenues to reach their target market than any other independent news and information outlet serving credit unions. Our audience is eager to consume useful information in the manner they desire. We’ve responded with an array of options: Breaking news on CUTimes.com, educational webcasts, strategic trends analysis in print, high-touch custom events, and more. By answering audience demands, our sponsors are able to reach potential clients through their preferred channels.”

2014 MEDIA KIT

CUTimes.com

Positioning & DifferentiationCU Times is uniquely positioned as an independently-owned network. It provides ALL Credit Union decision makers – at large and small CUs – independent, relevant content. While association-owned publications offer their magazines and websites as a member benefit they still rely on CU Times’ perspective and reach – often advertising with us to gain new members.

Leverage our engaged audience for all of your marketing needs, from branding to lead generation to face-to-face networking.

INDEPENDENTLY OWNED (Editorial experts with 3rd party perspective)

ASSOCIATION OWNED (Magazine and website are a benefit of membership)

Audience Reach Greater than 100,000

CU Times Audience Reach 103,450***

Audience Reach Less than

1,000

*Data pulled from media kits and/or BPA statements.**7-month average Jan-July 2013, Google Analytics

***Reach not unduplicated

Credit Union Times: 5,450 paid subscribers*

Credit Union Journal: 3,940 paid subscribers, 4,169 non-paid subscribers*

CUJournal.com: 15,147 visitors*

CreditUnionManagement.com: 13,660 visits*

Credit Union Management: 9,525 paid subscribers, 128 non-paid subscribers*

CreditUnionMagazine.com: 6,500 visitors*

Credit Union Magazine: 14,685 paid subscribers, 6,290 non-paid subscribers*

98,000 monthly unique visitors**

CreditUnionTimes.com

2014 MEDIA KIT

CUTimes.com

The Audience: Part ICredit Union Executives Actively Purchasing Your Products & Services

A QUALIFIED AUDIENCE AT THE HEART OF THE CREDIT UNION INDUSTRY 100% of our 5,540 paid print subscribers (including 400 digital only subscribers)* have directly requested their subscriptions, and over 106,000 average unique visitors per month to CUTimes.com** means you’ll reach active and involved credit union professionals.

PRODUCT TYPE*** %

ATMs/Debit Services 52%

Lending+ 52%

Mobile Banking/ Online Banking 48%

Hardware 44%

Educational Events/Web Seminars for Employees 43%

Marketing/PR Services 43%

Insurance Products/ Services for Employees 43%

Software 41%

Compliance Products/ Services 39%

IT Security Products/ Services 38%

67% Specify, Approve, or Specify and Approve the purchase of products and services ***

60%are executives: CEO, CFO, CRO,

CHROs, COO, CIO, CTO, President, EVP, VP, manager***

69%work at CUs with more than

$100M in assets***

21 YEARSaverage time in industry***

+Includes Business Lending Services, Credit Services, Indirect Lending Services,

and Mortgage Services

*Publisher’s Statement**Google Analytics

***2013 Readex Reader Profile Survey

EXECUTIVES AT LARGE CUS

ESTABLISHED

2014 MEDIA KIT

CUTimes.com

The Audience: Part IICU Times: An Essential Tool for CU Executives’ Work

Subscribers choose

Credit Union Times as the

INDUSTRY PUBLICATION

MOST VALUABLE TO

THEIR WORK – by a

margin of 8 to 1 over the

next closest competitor*

Credit Union Times is the

PUBLICATION OF CHOICE

to 73% of subscribers**

PREFERRED NEWS & INFORMATION

SOURCE

77%took a purchasing action during the past year

as a result of ads or editorial appearing in Credit Union Times. **

55%took a purchasing action during the

past year as a result of ads or editorial appearing on CUTimes.com. *

90%Plan to market/recommend various services*

*2013 Readex Reader Profile Survey**Feb. 2013 Baxter Research AdView Study

CU TIMES DRIVES RESULTS*

THEY WILL USE CU TIMES TO MAKE MAJOR BUSINESS DECISIONS IN THE NEXT 12 MONTHS

2014 MEDIA KIT

CUTimes.com

CONTACT YOUR ACCOUNT EXECUTIVE

TO LEARN MORE.

New Programs for 2014 For 2014 we’ve developed a suite of new programs that enable our sponsors to engage on a deeper level. Whether you want to align your brand with ground- breaking market research or contact prospects in an interactive environment, we’ve got a program that will meet your needs and deliver results.

A PREVIEW OF SEVERAL 2014 PROGRAMS:

MARKET RESEARCH SPONSORSHIPS – Elevate your company’s credibility and relevance by showcasing your brand alongside invaluable industry data that your target audience relies on to maintain a competitive edge.

• CFPB Compliance & Your Credit Union • Cyber Security & Fraud • Payments • Small Business Lending • Revenue Opportunities • Creating Member Loyalty

SMARTENGAGE DIGITAL UNITS – Spark conversation, distribute content and generate awareness all in one unit and all within the editorial environment.

VIRTUAL CONFERENCES – Increase thought leadership and engage directly with prospects in an interactive learning environment.

TOPICS TBD

DIGITAL

2014 MEDIA KIT

CUTimes.com

About CUTimes.comEverything credit union executives and professionals need to prepare their credit unions for today and the future

TOP STORIESNews and analysis reported, edited, and selected daily and

intraday by CU Times’ skilled, experienced editorial staff

OPINIONTopical, relevant, in-depth – sometimes even controversial

— commentary written by contributors like Russell J. White, Stuart Levine, our editors, and more.

FEATURES “Deeper dives” into areas of the industry that deserve

longer treatment. Plus a new editorial cartoon each week.

HIGHLIGHTSExclusive coverage, profiles , and in-depth analysis on the men, women, and young and seasoned executives

that are taking steps to change and better the industry.

CAREERSA listing of the job opportunities available in the industry.

COMMUNITYConnecting CU professionals to each

other and the industry at large.

2014 MEDIA KIT

CUTimes.com

CU Times Digital SolutionsCREATE A DIGITAL PROGRAM TO MEET YOUR EXACT GOALS. Includes new high-impact and

engagement units to increase awareness, drive more clicks and distribute content.

DEPTH OF ENGAGEMENT, LEVEL OF INTERACTIVITY AND DEGREE OF TOPIC OWNERSHIP/TARGETING INCREASES

BRANDING FOCUSED

BRANDING WITH HIGH SHARE-OF-VOICE

BIG SPLASH CONTENT RICH & HIGH IN-UNIT ENGAGEMENT

DEEPER RELEVANCE & HIGHER EXCLUIVITY

Standard

Advertising

ROS Banners (728x90, 300x250,

300x100)Channel/Section Homepage Takeover Nanosite (300x600) SmartSection Microsites

eNewsletter Advertising

Mobile & TabletHomepage

Super TakeoverPull-T ab Smart eNewsletter Smart Sites

Site Skin Influencer

Interstitial/Overlay

Pushdown

Sponsorships High-Impact

AdvertisingSmartEngage Units Smart Sponsorships Custom Landing

Pages/Sites

2014 MEDIA KIT

CUTimes.com

Run of Site (ROS) AdvertisingLEVERAGE the reach of CUTimes.com and GAIN MARKET SHARE with this engaged audience: 98,000 Monthly Unique Visitors* | 396,500 Monthly Pageviews*

ROSYour message will benefit from high visibility and maximum exposure in front of thousands of credit union professionals every day.

AD POSITION NET COST PER MONTH

Top Leaderboard $5,670

Top Medium Rectangle $5,360

Top News Banner $4,830

Bottom News Banner $3,990

Bottom Medium Rectangle $4,320

Bottom Leaderboard $4,550

*Google Analytics, Jan.-Jul. 2013 Averages

2014 MEDIA KIT

CUTimes.com

eNewsletter Advertising Select the eNewsletter that best meets your goal. We offer eNewsletters that allow for broad audience reach or topic-specific targeting.

LEADERBOARD728x90 pixels

TEXT ADLimit 200 characters88x31 pixels

MEDIUM RECTANGLE300x250 pixels

2014 MEDIA KIT

CUTimes.com

eNewsletter Advertising

ENEWSLETTERS FREQUENCY SUBSCRIBERS* DESCRIPTION

Daily 15,000 Leaderboard (728x90)

Medium Rectangle #1 (300x250)

Medium Rectangle #2 (300x250)

Text Box #1 (120x60 + text)

Text Box #2 (120x60 + text)

$3,120/ week

$2,530/ week

$2,100/ week

$2,550/ week

$2,270/ week

As news breaks

15,000 Leaderboard (728x90) $5,400/3 months

$10,000/6 months

$18,000/year

* Guarantee 3 issues per month

Monthly 7,800 Leaderboard (728x90)

Medium Rectangle (300x250)

$2,100/issue

$2,100/issue

Provides credit union leaders with breaking credit union news and information.

Updates CU leaders with news coverage of important events impacting the industry — as it breaks.

Provides CU leaders with the latest in online/mobile banking, core processing, security, and more, along with commentary from leaders in the field.

Provides the latest news and analysis to CU leaders on the top two CU priorities: making loans and complying with regulations.

POSITION RATE/WEEK UNLESS NOTED

Leaderboard (728x90)

Medium Rectangle (300x250)

Monthly 9,800 $2,100/issue

$2,100/issue

2014 MEDIA KIT

CUTimes.com

Section Sponsorships Highly-targeted placements for maximum relevance to your target audience. Choose the section that aligns with your campaign goals.

SPONSORSHIP INCLUDES:• 100% share of voice on the section main page

and related article pages*

• “Sponsored by” and logo on section main page

All advertising units seen here are included in sponsorship at $4,500 net/month *.

CUTIMES.COM FEATURES 9 SECTIONS:Credit Union Management*

Washington*

Online/Mobile

Technology

Cyber Security & Fraud

Payments/Credit/Debit

Lending

Corporates

Marketing

*Credit Union Management Section and Subsections run at 25% SOV. Washington Section and Subsections run at 50% SOV.

2014 MEDIA KIT

CUTimes.com

Mobile SponsorshipsExclusive banner on CUTimes.com’s mobile optimized site offers 100% SOV.

Having the latest news and information at their fingertips is crucial for busy professionals to maintain their competitive edge. Our mobile optimized website places your message with important editorial content and puts your audience just one touch away.

SPONSOR BENEFITS• High visibility as single sponsor—that’s 100%

share of voice!

• Prominent placement with your ad(s) in full view

• Message freshness and relevance with the ability to rotate creative every week

Exclusive Sponsorship Pricing: $6,000 for 3 months

46% of subscribers use their smartphone to consume industry news and information**

*Google Analytics Apr. – Sep. 2013. Apr. – Sep. 2012 average monthly pageviews = 30,000 **2013 Readex Research Profile Study

34,500 Average Monthly Pageviews*

Up 15% from 2012!

Please contact your Account Executive for current banner impression availability.

2014 MEDIA KIT

CUTimes.com

High Impact UnitsAmplify your exposure, increase visibility and create a more complete brand experience by adding high impact units to your standard advertising campaign.

HOMEPAGE TAKEOVER100% share of voice – own all ad positions on home page.

SITE SKINCustomized, clickable graphics take over the

entire background of the site – branding both

sides of the user experience (select pages).

GET BOTH:HOMEPAGE

SUPERTAKEOVER DELIVERS

OWNERSHIP OF HOME PAGE ADS PLUS A CUSTOM

SITE SKIN.

2014 MEDIA KIT

CUTimes.com

High Impact UnitsBoost engagement by combining high visibility with interactive features and content distribution. Great for jumpstarting momentum around new offerings.

PUSHDOWN Promote multimedia content in an engaging interactive ad unit. Offers premium positioning at the top of the page, expanding to reveal the full message and content.

INTERSTITIAL/OVERLAY ADSEngage users as soon as they enter the site. Flexible design can combine branding with multimedia content.

Interstitial

Pushdown Closed

Pushdown Open

2014 MEDIA KIT

CUTimes.com

SmartEngage UnitsThe deepest engagement available through digital advertising – spark conversation, distribute content and generate awareness all in one unit that can be targeted to relevant topics or sections, all without leaving the editorial environment. Can be paired with skins & roadblocks.

CUSTOM 300X600 NANOSITE: • Customizable 300x600 unit in right rail

of targeted site sections

• Multiple tabs (up to 4) expand to reveal multimedia content synched to each tab

• Incorporates 300x250 ad or customized promotion above tabbed content area (does not change with tabs)

SMARTENGAGE BENEFITSDeliver all the resources your target requires in one easy-to- navigate unit.

Expandability and high-visibility ensure message will be seen.

Combine your multimedia content with social integration and interactive features like polling.

Demonstrable ROI – every click in unit is tracked.

Variety of creative offers fresh ways to distribute content throughout long campaigns.

2014 MEDIA KIT

CUTimes.com

SmartEngage: Pull-tab UnitEXPANDABLE NANOSITE: This two-state unit starts out as a tab anchored to the bottom of the browser window, following the user as they scroll. When clicked, the tab pulls up to reveal a fully-functional nanosite that extends the width of the site.

THIS UNIT IS IDEAL FOR HIGH VISIBILITY AND MULTIMEDIA DISTRIBUTION:• Multiple tabs (up to 4) expand to reveal multimedia content synched to each tab

• Incorporates 300x250 ad or customized promotion next to tabbed content area (does not change with tabs)

2014 MEDIA KIT

CUTimes.com

SmartEngage: Influencer Unit

INFLUENCER UNITDeliver your most valuable educational content, multimedia assets, and social streams an expandable unit.

A two-part, user activated unit designed to influence action and conversation.

• Leverages standard ad inventory: Initial 300x250 ad runs in top MedRec space

• When clicked, expands into multi-tabbed overlay (up to 4)

• ROS, Section or Channel targeted

• Best unit for integrating social content — multiple social channels can feed into unit

2014 MEDIA KIT

CUTimes.com

SmartSection SponsorshipA level above section sponsorships, SmartSections include the opportunity to promote content resources by combining a 300x600 Nanosite with 100% Share of Voice and high-impact advertising targeted to a specific site section.

DETAILS:• Customizable 300x600 Nanosite content unit –

multiple tabs to promote different types of content

• Roadblock of all display advertising in section

• Logo sponsorship on section home page

• Site skin — boosts visibility and draws attention to content unit

• Every click on each component is tracked

2014 MEDIA KIT

CUTimes.com

Smart eNewsletter SponsorshipOwnership of multiple editions of an editorial eNewsletter of your choice. Includes exclusive advertising, sponsor logo attribution, and a custom content/advertising unit.

DETAILS:• Exclusive sponsorship with minimum commitment of 3-5 eNewsletters

• Customizable sponsor content unit takes over right side of eNewsletter below 300x250 unit (not tabbed or dynamic)

• Includes all display advertising on eNewsletter

2014 MEDIA KIT

CUTimes.com

Smart SitesEditorially-driven, sponsored sites — based on specific topics — that integrate our third-party editorial with your thought leadership resources to provide a deep dive into the topics most relevant to our audience. Maximize your marketing effectiveness and engagements.

LEVERAGES OUR EDITORIAL REACH, RECOGNITION AND INFLUENCE TO PROVIDE SPONSORS WITH BRAND AWARENESS, THOUGHT LEADERSHIP, AND ENGAGEMENT.

CONTINUOUSLY UPDATED ORIGINAL

EDITORIAL CONTENT*

YOUR CONTENT

ENHANCED CREDIBILITY AND ALIGNMENT WITH

TRUSTED CONTENT

+

=

*Sponsor approves site topic and areas of focus but does not review or approve editorial content prior to publishing. **Editorial promotions are not sponsor branded.

BENEFITSOwn a topic of your choosing – 100% share of voice

Editorial content enables traffic promotion via editorial channels not available to other sponsors – significantly boosting pageviews above standard microsites**

Fulfill the information needs of your target and establish your company as a preferred solution provider

Turnkey: Includes page design, hosting and maintenance PLUS full traffic driving campaign and guaranteed traffic

2014 MEDIA KIT

CUTimes.com

Branded MicrositesPURE MARKETING & EDUCATIONCustom-built, sponsor-focused destinations featuring client content and product information. Unlike Smart Sites, microsites are solely branded by sponsor and do not feature original editorial content. Licensing of existing editorial is available as an add-on.

Showcase your company’s thought leadership with a video discussing a relevant topic.

Get instant feedback from credit union professionals with a polling unit.

Give credit union professionals easy access to your company’s resources.

2014 MEDIA KIT

CUTimes.com

Digital Specs

WEB ADVERTISING POSITIONS & SPECS:• 728 x 90 pixels – (Leaderboards)• 300 x 250 pixels – (Medium Rectangles)• 300 x 100 pixels - (News Banners)• 640 x 480 pixels – (Interstitial)• 88 x 31 pixels – (Logo)

MAXIMUM FILE SIZE:(Static or Rich Media ad)• 728 x 90: 35k• 300 x 250: 35k• 300 x 100: 35k• 640 x 480: 75k • 88 x 31: 10k

FILE FORMATS:• FLASH (.SWF)• GIF (Static or Animated)• JPG• HTML

APPROVED THIRD PARTY VENDORS:Bluestreak, DoubleClick, DART Motif, Eyeblaster, Point.Roll, Unicast In-Page Enliven, Viewpoint, Atlas, Flashtalking, Mediaplex and Mediamind

RICH MEDIA OPTIONS:Expandable, Audio and Video, In-Banner Streaming and Transitional.

FLASH AD REQUIREMENTS:Please publish your .SWF file as Flash 10 or below.

RICH MEDIA FILE REQUIREMENTS:• Backup .gifs must be submitted• 15 seconds max animation length

• Maximum of 3 loops (animation must stop after the 3rd loop)

• Frame rate must be no more than 18fps• Initial file size must not exceed 35k• Audio must be user initiated (On click)• All animation/audio must contain Play/Stop controls• Expandable ads must include a Closing “X” button• The top-most layer must be a transparent button

layer containing a clickTAG variable.

PLEASE USE THE FOLLOWING CODE EXACTLY AS IT IS WRITTEN.on(release){ getURL(_root.clickTAG, ”_blank”);}Note: You do NOT need to embed the click URL for your ad in the SWF. It will be inserted by our ad server.

CANCELLATIONSCancellations must be made in writing with 14 days’ notice, for any guaranteed CPM Deliverables or with 30 days’ prior written notice for any flat fee-based or fixed-placement Deliverable.

ENEWSLETTER ADVERTISINGPOSITIONS & SPECS:• Leaderboard: Size: 728 x 90 pixels

Static .gif or .jpg, 15k file size (max), company URL• Medium Rectangle: Size: 300 x 250 pixels

Static .gif or .jpg, 15k file size (max), company URL• Text ad - logo: Limit 200 characters.

MOBILE SITE - ADVERTISING SPECS• Recommended - 640x100 High-PPD (Retina

Display) Image File - PNG or JPG - 40K max file size• Can also accept- 320x50 Image File - PNG or JPG –

20K max file size• 3 loops max• 30 second total animation length.

PUSHDOWN• Width: 940px • Collapsed Height: 66px; Expanded Height: 418px • The pushdown should expand and collapse on click. • Max file size: 60K Initial, 100K Polite, Add’l 1MB

for Video• 3rd Party Tag Served Only • Max animation length: 30 seconds.

SITE SKIN FOR HOME PAGE SUPER TAKEOVER (CUTIMES.COM)• Single static image (JPG or PNG) • 1240px wide • Site content width: 940px • Height is 1000px • Max file size: 100K • Click URL/Imp Tracker Pixel • 7 Business Days – Turnaround • Super-takeovers are sold daily, and include all HP

units (2 728x90s, 300x250, 300x100, interstitial, and a site skin. Other interstitials, and pushdowns cannot run when these run (higher CPM)

ADVERTISING BORDERSCreatives with white/light backgrounds (or backgrounds that closely match the relevant site background color) need to have a border to clearly delineate the boundaries of the ad.

For a complete listing of digital products and specs, please visit http://engage.summitpronets.com/.

QUESTIONS?CALL 800-544-0622

LEADGENERATION,

CONTENT MARKETING

2014 MEDIA KIT

CUTimes.com

Premium Lead GenerationWhether you need to recruit new talent, open new distribution channels or deliver prospects to sales, our lead generation solutions will deliver the results you need today at a higher return on your investment.

*Standard Lead Information (Name, Email, Phone and Address). Premium fields available, including production level, product focus, licenses and more.

OUR PROVEN PROCESS

We build a CUSTOMIZED SPONSOR STOREFRONT to showcase multiple offers and host your registration form

We drive traffic to your storefront & promote offers through a MULTI-PLATFORM MARKETING CAMPAIGN (targeted email, eNewsletters, banners, alerts, Resource Library)

Prospect registers to become a lead via a CUSTOMIZED REGISTRATION FORM* tailored to each of your content resources

REAL-TIME LEAD DELIVERY plus instant email communication sent to leads on your behalf, enables the quick follow up that increases conversions

Track and monitor your campaign activity with a CLIENT DASHBOARD Including storefront views, content/promotion effectiveness and all lead data.

1

2

3

4

5

SCALABLE PROGRAMS AVAILABLE

TO MEET ANY BUDGET.

2014 MEDIA KIT

CUTimes.com

Premium Lead Services: Boosting Production at Every StepCU Times has an integrated system for maximizing conversions and boosting production.

AVAILABLE INDIVIDUALLY, AS AN END-TO-END SOLUTION, OR IN ANY COMBINATION TUNED TO YOUR BUSINESS GOALS.

YO

UR

GO

AL

OU

R S

OLU

TIO

N

ACQUIRE

Gain new prospects

GROW

Book more business from your existing producers

PRIORITIZE

Score leads based on your criteria

Nurture leads and avoid lost prospects

CU TimesLEADSFill your

recruitment pipeline with new agents

CU TimesFOCUSScore &

rank leads to pick

the best leads for

more efficient follow up

CU TimesADVANCE

Keep prospects engaged with your message

until you can follow up

and close

CU TimesCONNECT

Our tele- marketing specialists

“live transfer” qualified prospect to your

marketing team by phone

CU TimesLIVEKeep

prospects engaged with your

message until you can

follow up and close

CU TimesDIRECTStay top

of mind and build loyalty through our

managed CRM solution that keeps your

list engaged

CONVERT

Speak to hot, pre-qualified prospects

on the phone

Meet top prospects through F2F

recruitment eventsDOWNLOADABLE CONTENT: Whitepapers, Case Studies, Research Briefs, Articles

DRIP MARKETING: Articles, Email Messaging, Fact Sheets, Video

CRM CONTENT: eNewsletter Content & Design, Customized Landing Pages.

NEED TIMELY, RELEVANT CONTENT

TO SUPPORT YOUR EFFORTS?

WE OFFER STRATEGIC CONTENT SERVICES

TAILORED TO EACH OF OUR SERVICES.

2014 MEDIA KIT

CUTimes.com

Content Marketing: Develop Your Thought Leadership PositionOur subject matter experts create content to educate and engage your target audience.

• Create authoritative content that sets you apart from your competition.

• Refresh or update your existing assets.

• Build a sequence of content to support your lead

generation, lead nurturing or direct marketing efforts.

AVAILABLE CONTENT INCLUDES:Whitepapers

Case Studies

Social Content

Contract Publishing (magazines, brochures, sales materials)

Custom eNewsletters

Articles & Features for Websites & Newsletters

Videos

Research Briefs

Drip Marketing/ Nurturing Content

Infographics

Postes and other Graphics

Further, the solution should be cloud-based to cut hardware and software costs, eliminate maintenance costs, and reduce the need for in-house IT staff . In this day of slimmer fee structures, it makes great business sense to slash those costs especially when you can do it with no loss of productivity or service as you can with the cloud. Indeed, productivity increases with cloud use.

Beyond the cost cutting benefi ts, cloud-based CRM enables access from any device, anywhere and at anytime thus freeing advisors to spend more time with clients rather than tied to the offi ce.

� at is to say that cloud-based CRM is able to go to the client. � e advisor can quickly access data while in front of the client be that on a golf course or over dinner. � is goes to the very heart of a successful fi rm: it’s interactive and personalized relationship with clients.

Today’s investors are also mobile meaning they access and create information on the go too. � is familiarity with mobile data and devices results in expectations that their advisors have the latest data on their account, as well as on market action, literally at hand for immediate discussion. Clients do not expect to wait for an answer until after the advisor has time to return to the offi ce. Nor are they likely to wait for it. To meet this expectation, advisors must be able to use any mobile device to summon the information on the go. � at means cloud-based, mobile-accessible CRM is a must-have and not a luxury.

Also, whether an advisory fi rm elects to use mobile websites, mobile apps, or both to leverage the mobile connection with clients, the fi rm’s CRM must be able to seamlessly function across these channels and all others, i.e. mobile, social, web, email, instant messaging, texting, and voice, with equal ease. And that can mean only one thing; CRM must be anchored in the cloud and fi rmly keyed to mobile. Cloud and mobile requirements therefore must be foremost in the CRM selection process.

Investors are social too and if a CRM system is to be truly useful to the fi rm and to it’s clients, then it must also be social. It is not that advisors, or even the organization as a whole, have to socially engage immediately, but both need the means to track what clients and prospects are doing and saying on social media. � is means you need a CRM solution that can help you gather social information in the same way it does from other touchpoints such as phone, web and email.

Further, desktop computers are on their way to extinction and your CRM product must be able to evolve to keep up with that change, as well as changes in computing and communication channels over the horizon. At the moment that means using a cloud-based CRM product attuned to mobile use. Failing to keep abreast of changing computing models, can lead to a loss of CRM investments and require

future CRM expenditures to simply catch up . � e smarter strategy is to invest now in a cloud-based CRM that is easily scalable so that the advisor can stay ahead of the curve rather than fall behind it.

Additionally, using software in the cloud eliminates the need to purchase hardware and software. It also eliminates maintenance costs and the need for IT staff to keep it running.

� ese reasons and more demonstrate why it is no coincidence that major RIA custodians, such as Schwab selected Salesforce. Most are off ering it as a custodian branded solution directly provided by Salesforce. It is

also no coincidence that many small and mid-size fi nancial advisors, such as United Capital Financial Advisers, use Salesforce as well since the solution is aff ordable and benefi cial to any sized company. � e solution also easily scales up or down as needed to fi t the company’s immediate needs and accommodate future growth too.

After all, Salesforce has been a leader in cloud CRM, its fi rst software-as-a-service off ering a precursor to the now prevailing

cloud, and ever since the CRM giant has stayed at the leading edge of CRM evolution. From this innovation and experience sprang a wealth of third-party app developers and system integrators and one of the strongest ever CRM communities and ecosystem. Salesforce and its ecosystem not only have knowledge of the cloud and mobile, but a mastery of both. Such a forward thinking view to channel and CRM evolution in the future means that Salesforce will always be able to adapt their product to a changing market and RIAs will also be poised for future client needs.

With Salesforce Wealth Management, advisors can instantly see a single view of client data, securely connect with custodians, manage client relationships, upsell, create new records, manage meetings and tasks, and actively prospect while on the go. Additionally, Salesforce integrates well with numerous other systems enabling maximum leverage of client and fi rm data.

Salesforce’s cloud and mobile experience and capabilities are transforming the fi nancial advisor industry by upping the game while also reducing time in the dug-out doing mundane tasks that must be done but add nothing to the bottom line.

Would you bet your book of business on anything less?

WHITE PAPER:

How Cloud and Mobile Customer Management Solutions are Reshaping the Financial Advisor IndustryFinancial advisors and wealth managers are � nding competition is intense, investors are harder to spur to action, and everything is moving at Internet speed. Technology is the only way to stay ahead of all that and hone both a di� erentiating and a highly competitive edge. The � rms that make the right technology choices can grow faster, cost e� ectively, and deliver superior service which inevitability leads to surpassing competing RIAs on the fast track to success.

Investors are social too and if a CRM

system is to be truly useful to the � rm and to its clients, then it must also be social.But technology is a double-edged sword that does

indeed cut both ways. Clients are demanding more, faster and cheaper

precisely because they are often online gathering information as fast or faster than their advisors, leading some to second-guess the advice they are given and others to question the value of paying for advice.

Customer relationship management solutions, also known as CRM, can help RIAs establish and maintain authority in the eyes of even the most discerning and tech-savvy investors. It can also help deliver information to a client that is far more meaningful than anything they can fi nd in an online search on their own. � at is to say that CRM is both a business enhancer for RIAs and a value-add for clients.

� is is, of course, why so many advisory fi rms have moved away from spreadsheets and cobbled computer programs and to a full-fl edged CRM. However, not all CRM products are created equal making the choice of CRM systems both a vital and tricky business.

CRM choices should always be made based on more than the ease of buttons and clicks on the advisor side, although that certainly is a consideration it shouldn’t be the prevailing factor. � e right CRM delivers everything you need to stay ahead of clients and prospects. It will also scale with your fi rm’s new growth and have a large community of app developers and third-party vendors to add value along the way. And, it will easily integrate with other systems the fi rm is using in order to quickly merge data from other sources and speed and simplify the input process.

For more information, visit: www.salesforce.com/wm

BENEFITSCommunicates your unique value to the market.

Position your company as a thought leader.

Establishes the benefits of your solutions.

Develop long-term relationships with your target audience.

Includes turnkey production from concept to completion – expert custom editorial and first-rate graphic design services.

GET QUALIFIED LEADSAdd Premium Lead Generation

to distribute your content.

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QUICKPULSE STUDIES:

Fast-deploying research executed to create extremely timely, relevant and compelling content based on the hot buttons and pain points of your target.

Data can be integrated into content.*

CUSTOM MARKET STUDIES:

Fully customized research providing detailed market intelligence to aid in planning, content creation and marketing strategy. Available in a variety of formats or as fully customized questionnaires. Study formats include Market Drivers & Inhibitors, Attitude and Usage (A&U), Brand Loyalty, and New Product Development/Market Testing.

Custom ResearchWe offer a range of full-service research capabilities to conduct market studies, guide content development, and determine marketing effectiveness. Popular formats include:

Quantitative web-

based studies

Questionnaire developed

in collaboration

with sponsor

Guaranteed in-target

samples

We handle all

programming, fielding,

recruitment, tabulation,

and analysis & reporting

*Content sold separately.

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Executive SummitGenerate a multimedia portfolio of thought leadership content by gathering your top experts/executives in a closed-door meeting with our custom editor.

EXECUTIVE MEETING*

We gather 4-8 of your executives to capture information as the basis for content:

• Moderated by our subject matter expert ; discussion guide built in collaboration with sponsor.

• Held at your office or nearby 4-star hotel - we handle venue acquisition, food & banquet and on-site logistics.

CONTENT CREATION & DISTRIBUTION

• Discussion transcribed.

• Photographer onsite to capture candid photos and executive head shots.

8-PAGE INSERT

in Credit Union Times

PDF OF INSERT

Distributed on CUTimes.com via custom 300x250 unit for one month following print publication date.

Guaranteed Impressions: 20,000

HIGH-IMPACT PUSHDOWN UNIT

Highlighting the sponsor’s executives and promoting the insert PDF; launches on street date of Insert.

Guaranteed Impressions: 10,000

*This meeting is not open to the public. There are no attendees. For full custom events, click here.

BENEFITSIncrease exposure for your thought leaders – in their own words.

Gain several months worth of content in one session.

Fully turnkey.

Sponsor owns all content.

2014 MEDIA KIT

CUTimes.com

Webcasts Two webcast formats — editorial and vendor — offer thought leadership opportunities and engagement with highly qualified registrants who have demonstrated interest in the topic.

CHOOSE TO CONTROL THE CONTENT OR SPONSOR OUR EDITORIAL EVENTS: VENDOR: Sponsor creates the content to align with their messaging. Sponsor is responsible for all content — chooses topic, supplies speakers and presentation.

EDITORIAL: Our content, focusing on the hottest issues and challenges relevant to our audience. Sponsor receives a short speaking opportunity (5-7 minutes) and participates in Q&A.

CUSTOMIZED CONSOLE BACKGROUNDFully integrate your brand into user experience

CUSTOMIZABLE VIEWING Each attendee can configure their own console and control their viewing experience

SOCIAL NETWORKING Extends the audience beyond the attendees through integration with Twitter, Facebook, LinkedIn, Wikipedia, RSS & more

MOBILE VIEWING Every webcast can be viewed on tablets and smartphones

*Ranges are for informational purposes only. Final registration dependent on topic and timing for promotions

QUICK FACTSWHO ATTENDS: CEO, CFO, COO, CIO, CTO, President, Partner, Principal, Board Chairman/Director, Executive Vice President, Senior Vice President, Vice President, Branch Manager, Director, Treasurer, Senior Manager, Business Manager

AVERAGE REGISTRANTS*: 60-110

AVERAGE ATTENDANCE: 68% (+15% OVER 2012)

2014 MEDIA KIT

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2014 Editorial Digital Event Calendar

MONTH WEBCAST TOPIC WEBCAST DESCRIPTION

January Social Media Best practices panel of credit unions that have effective social media programs. Include ways to calculate ROI.

February Mobile Banking Mobile banking trends for the coming year.

March Growth Strategies Focus on loan growth and new member growth.

April Payments Payment trends for 2014 and beyond.

May Frontline Technology Live event from CO-OP Think? Panel of exhibitors with new products/services (they would sponsor).

June Strategic Planning Trends for 2015 strategic planning and budgeting. For example, what new payments technologies will CUs adopt? What are economic forecasts, including rates, lending, economy? LICU, CDFI, grant opportunities?

July Serving Gen X/Gen Y Competing for lending business targeting small (Gen X) and underemployed (Gen Y) generations.

August Leadership Development and Mining Talent Panel of headhunters and possibly 1-2 high-profile CEOs retiring later this year. Who will replace them? Age group? Desired career path? (i.e. - Lending VPs? CFOs?)

September Leveraging Seasonal Lending Credit unions typically see a surge in outstanding loan balances during Q4. What are the trends for this year and how can credit unions leverage them to maximize new loan volume?

October Community Involvement and PR Getting the most out of your community and public relations.

November Debt Collection, the CU Way Credit unions are more active with debt collections than ever before. How can we keep it aligned with the CU philosophy?

December Technology Trends Preview of upcoming payments and mobile trends for 2015.

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Custom Events The ultimate in qualified contact. Build thought leadership and develop prospects in a meeting format customized to your marketing priorities.

ROUNDTABLES Intimate, solution-oriented discussions between sponsor and attendees on specific topics and issues. Average 1.5-2 hours.

PREMIUM LIFESTYLE EVENTS Roundtable events PLUS relationship building/networking activities such as cigar bars, wine & cheese tastings, scotch/whiskey tastings, sports venue tours, or live sporting events.

EXECUTIVE FORUM Half-day events offer expanded agendas, increased sponsor presence, and bigger audience. Better for formal presentations.

ALL EVENTS INCLUDE: TURNKEY PRODUCTION AND EXECUTION: including content, marketing, audience acquisition, and on-site logistics.

CONTENT EXPERTISE: Topics, agendas and discussion guides are developed by our subject matter experts in collaboration with sponsor

ROADSHOWSTurn any of these events into a multi-city tour reaching a qualified audience in each city.

Ideal for supporting regional offices or partners with in-market leads.

*This meeting is not open to the public. There are no attendees. For full custom events, click here.

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Roundtable Events: Build F2F ConnectionsROUNDTABLES ARE SMALL INTIMATE EVENTS IN WHICH PROFESSIONALS, EDITORS AND SPONSOR EXECUTIVES TAKE AN ACTIVE PART IN AN ‘INFORMAL’ CONVERSATION. • Discussion facilitated by a Summit moderator

• Sponsors have a seat at the table

• Designed for “listening to” attendees rather than formal presentations

• 90-120 minute breakfast or evening events

• Guaranteed in-target attendees (# based on city and target) SPONSOR RECEIVES • 10 minutes at the conclusion of

the event to address attendees

• Complete registration list post-event

• Transcription of roundtable discussion post-event

• Opportunity to distribute collateral onsite: white papers, premium items, sales kits, etc.

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Executive ForumsBuild deeper relationships. Expanded agenda offers more exposure for the sponsor. More appropriate for panel sessions and formal presentations than roundtables. Includes an educational sponsor presentation and panel discussion.

• Opportunity to exclusively “own” sponsorship of a high profile event

• Available in Tier 1 cities

• Half-day format (morning or evening)

• Guaranteed in-target attendees (# based on city and target)

PRINT

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Mission & Editorial Highlights Credit union executives are focused on better preparing their credit unions for today and the future by staying up-to-date on critical information, regulatory news, and technological advances affecting the industry, as well as learning new strategies to grow their business.

CU Times provides the news coverage and analysis they need and connects them with the industry’s leading marketers, service providers, vendors, and creditors.

MUST READSFront page news and analysis of most importance for the week ahead.

NEWS TO KNOW Critical information CU executives need to manage their credit union. Covers trends, marketing, litigation, charity, trades, and more.

VIEWPOINTOpinions from esteemed guest columnists as well as Executive Editor Heather Anderson.

FOCUS REPORTA deeper dive into news and analysis on a pressing CU matter. Ranging from back- office technology to marketing to payments and more.

IN BRIEFCuts through the information clutter and provides quick-read articles pertinent to the industry and community.

RECRUITMENTA thorough listing of current job openings and career advancements.

NEXT STEPSDirects readers to online exclusives.

THE RUNDOWNHighlights key points of longer articles, helping readers decide if they want to continue or not.

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Special Ad Opportunities

CLASSIFIEDPromote your Products & Services and Recruit with the Classified Leader

2015 MARKETPLACE DIRECTORYReach Active, Engaged Decision-Makers Throughout the Year

1 WEEK 4 WEEKS 13 WEEKS 26 WEEKS 48 WEEKS

Basic

1 col. x 4 in. $1,948 $3, 036 $4,537 $8,826 $13,625

Advertiser

2 col. x 4 in. $2,869 $4,311 $6,232 $9,039 $16,341

Sponsor

2 col. x 4 in. $3,791 $5,870 $8,346 $14,441 $21,447

Banner

4 col. x 4 in. $7,476 $6,811 $8,802 $15,608 $22,399

CAMERA READY CATEGORIZED RATESRATES AND SIZES

ONLINE$1,250 per posting for 30 days

JOB OF THE WEEK DOUBLE PLAY$2,900 for 1 print issueand online for 30 days

DESIGN FEES$270 for ad design $170 for logo addition See Editorial Calendar for close and material due dates

CONTACT:Martha FrechetteClassified Account ManagerPHONE: 213.896.9210martha@rwwcompany.com CONTACT:

Mike WalkerAccount ExecutivePHONE: 925-648-3101mwalker@CUTimes.com

STANDARD UNIT SIZES MECHANICAL SPECIFICATIONS1 column width 2.4 inches2 column width 4.9254 column width 10 inches

DISTRIBUTION INCLUDES: • 2 issues sent to an active audience

of Credit Union Times subscribers -100% paid circulation

• CUTimes.com - 106,000 average monthly unique visitors

• Select 2015 tradeshows and conferences

Plus display advertising and sponsorship opportunities available!

67% of Credit Union Times readers specify or approve purchases for their credit union.*

*2013 Readex Research Reader Profile Study

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2014 Editorial Calendar

12/23/2013

12/30/2013

1/8/2014

1/15/2014

1/22/2014

1/29/2014

2/5/2014

2/12/2014

2/19/2014

2/26/2014

3/5/2014

3/12/2014

3/19/2014

3/26/2014

4/2/2014

4/9/2014

4/16/2014

4/23/2014

4/30/2014

5/7/2014

5/14/2014

5/28/2014

6/4/2014

6/11/2014

12/18/2013

12/23/2013

12/30/2013

1/8/2014

1/15/2014

1/22/2014

1/29/2014

2/5/2014

2/12/2014

2/19/2014

2/26/2014

3/5/2014

3/12/2014

3/19/2014

3/26/2014

4/2/2014

4/9/2014

4/16/2014

4/23/2014

5/1/2014

5/7/2014

5/21/2014

6/28/2014

6/6/2014

1/8/2014

1/15/2014

1/22/2014

1/29/2014

2/5/2014

2/12/2014

2/19/2014

2/26/2014

3/5/2014

3/12/2014

3/19/2014

3/26/2014

4/2/2014

4/9/2014

4/16/2014

4/23/2014

4/30/2014

5/7/2014

5/14/2014

5/21/2014

5/28/2014

6/11/2014

6/18/2014

6/25/2014

Regulations & Compliance CFPB Mortgage Regs

effective date: Jan. 10

Fraud Internal Fraud

Social Media

Core Processors

Noninterest Income CUES Symposium; Special Opportunity: Baxter Ad Study

Payments

Mobile/Online Banking

Marketing CUNA GAC, CU Times Trailblazer Awards

Consumer Lending

Online/Mobile Banking CUES ExecuSummit, NJ CU Reality Check March 10-14

Growth Strategies

Facilities

Mortgage Lending Illinois CU League Annual

Payments Ohio CU League InVest 48, PSCU MoPRO Member Forum

CUSOs NACUSO Annual Conference

Governance Mountain West CUA Annual

Mobile/Online Banking

Cybersecurity

Competition CSCU Annual

Frontline Technology CO-OP Think, Penn CUA Annual

Consumer Lending

Governance Strategic Planning LSCU Annual Meeting

Mergers CU Assoc of NY Annual

Mortgage Lending

ISSUE DATE AD CLOSE MATERIALS DUE MAIN THEME/FOCUS FEATURE TOPICS SPECIAL OPPORTUNITIES/BONUS DISTRIBUTION

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2014 Editorial Calendar

7/2/2014

7/9/2014

7/16/2014

7/23/2014

7/30/2014

8/6/2014

8/13/2014

8/20/2014

8/27/2014

9/3/2014

9/10/2014

9/17/2014

9/24/2014

10/1/2014

10/8/2014

10/15/2014

10/22/2014

10/29/2014

11/5/2014

11/12/2014

11/19/2014

11/26/2014

12/10/2014

12/17/2014

6/18/2014

6/25/2014

7/2/2014

7/9/2014

7/16/2014

7/23/2014

7/30/2014

8/6/2014

8/13/2014

8/20/2014

8/27/2014

9/3/2014

9/10/2014

9/17/2014

9/24/2014

10/1/2014

10/8/2014

10/15/2014

10/22/2014

10/29/2014

11/5/2014

11/12/2014

11/26/2014

12/3/2014

6/11/2014

6/18/2014

6/25/2014

7/2/2014

7/9/2014

7/16/2014

7/23/2014

7/30/2014

8/6/2014

8/13/2014

8/20/2014

8/27/2014

9/3/2014

9/10/2014

9/17/2014

9/24/2014

10/1/2014

10/8/2014

10/15/2014

10/22/2014

10/29/2014

11/5/2014

11/19/2014

11/26/2014

Mobile/Online Banking CUNA’s ACUC

Gen X/Gen Y

Regulatory & Compliance

Consumer Lending NAFCU Annual Conference

Back-Office Technology

Boomer Services CU Directors & CEOS Leadership Convention

Human Resources CEO Turnover

Payments

Back-Office Technology

Consumer Lending Holiday Lending

Regulations & Compliance NAFCU Congressional Caucus

Marketing

Facilities ACUMA Fall Conference

Women to Watch NJCUL Annual Meeting

Cybersecurity NWCUA Annual

Mergers

Competition California & Nevada CU League Annual Meeting; Special Opportunity: Baxter AdView Study

Human Resources

Debt Collection

2014 Mid-term Elections

Charitable Giving

CUSOs

Mobile Payments

Year in Review 2015 Marketplace Directory

ISSUE DATE AD CLOSE MATERIALS DUE MAIN THEME/FOCUS FEATURE TOPICS SPECIAL OPPORTUNITIES/BONUS DISTRIBUTION

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Ad Effectiveness Studies

IS YOUR AD EFFECTIVE? ENGAGING?

ARE YOUR PROSPECTS READING IT?

HOW DO YOU COMPARE TO YOUR COMPETITORS?

The Baxter Ad Study Program builds accountability into your print ad program.This smart tool helps firms better compete in today’s changing marketplace by capturing recall, readership and actions taken, such as:

• Did they visit your Website?• Speak with a colleague?• Save your ad for future reference?

Simply run a 1/2-page or larger ad in one of the following issues and you will be included in the study for FREE.*

FIND OUT WHAT CREDIT UNION PROFESSIONALS THINK ABOUT YOUR ADVERTISING MESSAGE

CONTACT YOUR ACCOUNT EXECUTIVE TO RESERVE YOUR SPACE TODAY!

ADVERTISING CALENDER

2014 Issues

2/5/1410/22/14

Reserve by:

1/15/1410/1/14

Materials Due:

1/22/1410/8/14

2014 MEDIA KIT

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INSERTDistribute printed brochures by inserting them or tipping them on your ad into the magazine. It’s a simple, yet high-impact approach to getting a prospective client’s attention.

GATEFOLDIncrease your ad size — and how well your ad is recalled by readers — by placing your marketing message across three pages.

COVER WRAP/TIP ON Grab readers’ attention before they even read the magazine with a custom designed cover treatment on top of the front cover.

BUSINESS REPLY CARDMake it easy for readers to ask you for more information by binding a business reply card next to your ad.

POSTERMake a HUGE impact by inserting

a folded poster into the magazine. Give readers a reason to put your

message on their wall.

POST-IT NOTEGive your ad a “personal” feel by sticking a Post-It note on top of your ad.

POLYBAG INSERTInsert your pre-printed brochure into a plastic polybag that helps

protect subscribers’ copies.

POLYBAG INSERT

COVER WRAP

√

BELLY BAND

High Impact Opportunities

BELLY BANDDirect readers right to your ad inside the magazine with a printed paper band that wraps around the outside of the magazine.

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2014 Print Advertising Rates (effective January 1, 2014)

FREQ RATE TAB PAGE JR. PAGE 1/2 PAGE 1/3 PAGE 1/4 PAGE

B&W

Open 6,247 5,447 4,172 3,815 3,243

6x 5,853 5,198 4,028 3,546 3,063

13x 5,544 4,839 3,731 3,218 2,705

26x 5,293 4,661 3,409 2,980 2,478

51x 4,875 4,291 3,207 2,622 2,289

2C

Open 7,152 6,150 4,924 4,482 4,114

6x 6,723 6,031 4,733 4,416 3,803

13x 6,401 5,698 4,399 4,078 3,445

26x 6,150 5,483 4,172 3,839 3,195

51x 5,650 5,042 3,839 3,397 2,944

4C

Open 8,142 7,198 5,832 5,313 4,930

6x 7,723 6,829 5,531 5,260 4,676

13x 7,212 6,504 5,197 4,745 4,306

26x 6,961 6,308 5,000 4,513 4,085

51x 6,401 5,810 4,594 4,027 3,762

• An $850 premium is charged for each Pantone color match.

• A 5% premium will be added for pages 5, 7, 9, 11, & 13.

• A 10% premium will be added for Inside Front Cover. (cover 2)

• A 15% premium will be added for Back Cover. (cover 4)

• All premium pages are limited to clients who reserve a minimum of 12x per position.

• Insert rates are available upon request. Please contact your Advertising Representative for pricing.

• Spread pricing is available upon request. Please contact your Advertising Representative for pricing.

• Payment with order unless credit has been pre-approved.

• Terms: 15% advertising agency commission.

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Print SpecsMAGAZINE SPECIFICATIONS PAGE DIMENSIONS

Trim Size 10.5” x 13”

Tab Page (bleed) 10.75” x 13.25”

Jr Page 7.60” x 9.23”

Half Page Horizontal 9.54” x 5.42”

Vertical Third Page 3.73” x 12”

Quarter Page 5.65” x 5.25”

NEW! Tickler 5.46” x 1.64”

Banner Ad 9.54” x 2.41”

Cover Page Block 1.80” x 1.81”

Tab Page Spread* 21.25 x 13.25

Junior Page Spread* 16” x 9.23”

Half Page Spread* 19.9” x 5.42”

*Gutter Allowance in Spreads .8184”

+Partial bleed ads will not bleed on one side, dependent upon location in magazine. *Leave .625” bottom margin to include reader service number and design for live area only.

MECHANICAL REQUIREMENTS We accept ads in the following electronic format:• PDF files should be created using post

script files distilled usingPDF/X-1a settings. Please include crop

marks offset .125”, full page ads should include a .125” bleed on all sides.

• Documents made on a Macintosh using InDesign, Adobe Illustrator or Adobe Photoshop.

• Files with fonts included (both screen and printer fonts) outline all fonts whenever possible.

• Scanned photos or art should be saved as EPS or TIFF files.

• Scanned color photos should be saved as CMYK, not RGB.

• Scanned photos should be saved at a minimum 300 DPI resolution, not 72.

We use the following programs:InDesign CS5.5, Illustrator CS5, Photoshop CS5.

Advertising material not meeting the specifications outlined above and requiring additional preparation will be billed for thework performed.

ASSEMBLY PITFALLS• Do not build into the page document

anything outside of the pasteboard except bleed.

• Do not set type closer than 1/4 inch from trim.

• Do not use clipping paths in TIFF files. Clipping paths are fine in EPS files (flatness 1 through 8).

• Do not use your program’s applied clipping paths.

• Do not use extra channels or image layers, flatten images before placing.

• Do not save images with color management enabled.

• Do not specify white text to overprint.• Do not specify your program’s color or

image density over 280%.

RICH BLACK (SUPER BLACK)• Please keep the overall density of rich

blacks below 280%.• The formula for a neutral rich black is: 40%

Cyan, 40% Magenta, 20% Yellow, 100% Black. Total print density = 200%

FILE SUBMISSION• All ads should be submitted with a proof.

A press match print is required to guarantee color output.

• Supply all supporting EPS and TIFF files (such as logos, photos, special artwork,) used in your document.

• Do not send files on disk that are not needed for the job.

• Ads can be submitted on CD or DVD, please contact your ad coordinator for placing ads on our FTP site.

• If your ad file is fewer than 5MB the file may be emailed directly to: tbarron@sbmedia.com

• For FTP information please contact ad coordinator.

SEND MATERIALS TO:Lorrie RoyseAdvertising CoordinatorSummit Business Media5081 Olympic Blvd.Erlanger, KY 41018Phone: 859.692.2216lroyse@SummitProNets.com

Tabloid Full Page

HorizontalHalf Page

Spread

HorizontalHalf Page

JuniorPage

JuniorPage

Spread

QuarterPage

Vert.3rd

Page

Banner

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SARAH SNELL COOKE PUBLISHER/EDITOR-IN-CHIEFscooke@CUTimes.com202.370.4802www.CUTimes.comwww.SummitProfessionalNetworks.com

MARTHA FRECHETTECLASSIFIED ACCOUNT MANAGERThe R.W. Walker Co., Inc. 515 S. Flower St., Suite 3600 Los Angeles, CA 90071Phone: 213.896.9210Fax: 213.896.9209martha@rwwcompany.com

MIKE WALKERACCOUNT EXECUTIVETHE R.W. WALKER CO., INC.Phone: 213.896.9210Fax: 213.896.9209mwalker@CUTimes.comAlso includes Canada

NEIL DANTACCOUNT EXECUTIVEPhone: 859.692.2112Mobile: 760.884.7186ndant@CUTimes.com

STACY BARRETTACCOUNT EXECUTIVEPhone: 201.526.2333Mobile: 718.755.7607sbarrett@CUTimes.com

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