3 strategies for commerce on the cloud

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Empower your brand. Grow your business. 3 Strategies for Digital Commerce in the Cloud

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Page 1: 3 Strategies for Commerce on the Cloud

Empower your brand. Grow your business.

3 Strategies forDigital Commercein the Cloud

Page 2: 3 Strategies for Commerce on the Cloud

The Cloud promises agility, speed to market, lower overhead, and better responsiveness in achanging IT marketplace.

Page 3: 3 Strategies for Commerce on the Cloud

The goal?

To speed revenue growth with an end-to-end commerce solution that provides agility, secure in the cloud.

Page 4: 3 Strategies for Commerce on the Cloud

85% of ecommerce leaders believe agility & speed of deployment give them a competitive edge.

RIS

Page 5: 3 Strategies for Commerce on the Cloud

Strategy #1Leverage the cloud to drive competitive advantage by:

Using an agile & highly secure platform to support the business.

Taking advantage of a modern, API-based architecture that makes it easier to customize your digital store.

Allowing IT to focus on driving business objectives versus monitoring or supporting infrastructure.

Page 6: 3 Strategies for Commerce on the Cloud

60% of software decision makers say security & protection against cybercrime is a top concern for SaaS buyers.

Forrester

Page 7: 3 Strategies for Commerce on the Cloud

Strategy #2Speed innovation to compete within today’s ever shifting market by:

Leveraging cognitive capabilities to provide a new level of personalization.

Using pre-built templates, reusable widgets and easy to configure promotions to deliver the best online experience.

Gaining actionable, contextual insight on customer and market conditions.

Page 8: 3 Strategies for Commerce on the Cloud

71% of respondents said the most important benefit of using SaaS is ‘improved business agility.’

Forrester

Page 9: 3 Strategies for Commerce on the Cloud

Strategy #3Differentiate your brand and quickly deliver a consistent buying exerience by:

Learning, understanding, and engaging customers in context - through any channel.

Expediting the sale of complex products with support for contracts and entitlements.

Giving your customers what they want - when and where they want it.

Page 10: 3 Strategies for Commerce on the Cloud

The AnswerIBM’s Digital Commerce Solutions enable your business to:

Engage buyers as individuals with cognitive insights.

Leverage an agile SaaS platform you can count on to deliver a superior buying experience ‘out of the box.’

Solutions built with the practitioner in mind to easily create and manage your store front.

Page 11: 3 Strategies for Commerce on the Cloud

Ready to learn more?

Visit the IBM Marketplaceto view a video demo