commerce on cloud

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Presentation from IBM Smarter Business Summit: Halifax Sept 10th 2014


  • 1. IBM Commerce on Cloud:Differentiate your brand Innovate your businessGarth AasenNational Sales Manager, Smarter #SmarterBiz

2. Agenda Cloud Business Value Drivers IBM Cloud Delivers Smarter Commerce Why Consider Managing Commerce in the Cloud? Overview of IBM Commerce on Cloud Capabilities2 #SmarterBiz 3. Cloud is a $1.5B marketplace in Canada thats growing at 28% to $4.0Bin 2017. How will you take advantage to be more competitive in yourmarket?Source: Gartner Canada3 #SmarterBiz 4. Leading organizations are achieving competitive differentiation andimproving their top and bottom lines with Cloud4 #SmarterBiz 5. Customers Demand a Consistent Omni-channel Experience85% of consumers expect a seamless experience across all channelsOnline Call CenterResearchproductImplications: Shopping is not a discrete activity, it is5 75 #SmarterBizStoreCallcenterOnlineMobileCreateorderCheckstatusCancelorderInitiate /trackreturnScheduledelivery orpickupChangeorderSchedulestorepickup1 2 3 4 5 6 7 812381245integrated into daily life Store is omnipresent, not a location Mobility and idle times become opportunitiesMobileEmailKiosksStore POSField Sales 6. Delivering a Superior, Personalized Experience80%of CEOs think they deliver a superiorcustomer experience6 #SmarterBiz8%of their customersagreeOutperformers Know customercontext andintegrateaccordinglyAct on insights -systematicallyTake a broaderview of thecustomerexperienceState of Marketing, IBM, June 2013 7. IBMs Integrated Portfolio for Smarter CommerceSmarter Commerce ServicesStrategy | IBM Interactive | Systems Integration | Smarter Analytics | Managed Services | Application ManagementCore Business Solutions and ProcessesBuy Market Sell Service Supplier Integration &Collaboration Supply Chain Management Accounts Payable Source to Contract Supplier Management Riskand Compliance Customer ExperienceManagement Cross-channel MarketingOptimization Price, Promotion & ProductMix Optimization Marketing PerformanceOptimization Digital MarketingOptimization Customer Analytics Cross-channel Selling Order Configuration &Quoting Order Management &Fulfillment Customer Integration &Collaboration Store Solutions Payments & SettlementsIBM Cloud Solutions, Computing and Infrastructure7 #SmarterBiz Delivery, Service, &Support Customer Self-Service Case Management 8. IBM Cloud for Smarter Commerce accelerates the transformationof the entire customer experienceAcceleratealignment acrossthe commercevalue chainIncrease businessagility and enhancecustomer valueLeveragecollaborativebusiness networks8 #SmarterBizKey offerings: Digital Marketing Omni-Channel Marketing Real-time Personalization Price and Promotion Optimization Omni-Channel Customer Engagement B2B / B2C Commerce Store of the Future Multi-enterprise Process Collaboration Governance, Risk & Compliance forCritical Corporate Data Financial Operations Customer Analytics Source to Contract Supplier Management, Risk &Compliance Enterprise and Category SpendManagement 9. Commerce leaders are considering Cloud to quickly, easilyand securely stay competitive in todays marketplace170% more likely to usecloud-based analytics toderive insightsDrives 82% YoYreturn on marketinginvestments9 #SmarterBiz136% more likely to usecloud to reinvent customerrelationships17% increase inaverage transactionvalue and retention ratefor a retailer83% of consumers are more likely to do businesswith brands that allow them to contribute when, whereand how they interact 10. Cloud can help deliver a number of powerful key business valuedrivers10 #SmarterBizStrategicallyreinvent customerrelationshipsShare expertiseamong customers,employees andpartnersSpeed delivery ofbringing newproducts andservices to marketEnable newbusinessstrategiesTransformresponsiveness ofIT infrastructureand developmentAccess newservices thatimprove businessprocesses 11. 11 #SmarterBizUpdated xx-xx-12In fact, Lindt leverages the cloud to deliver an acceleratedomni-channel customer shopping experienceRapid DeploymentQuickly and easily managedigital store frontUnique ExperienceSeamless order fulfillmentacross channelsAchievementsMore than doubled its conversionrates & tripled its revenue 12. B2B companies need to effectively manage the complexity ofmultiple business models and routes to market12 #SmarterBizRapid DeploymentQuickly and easily expand digitalstore front to new global marketsFlexibilityRapidly analyze sales data andadjust marketing promotionsProfitable GrowthGrow its online business from$5M to $50M in less than 5 years 13. IBM offers a family of cloud based commerce capabilities tomeet the needs of your businessEnable flexible fulfillmentand orchestrate ordersSelect, configure, quote,and order complexproducts and services13 #SmarterBizacross channelsCreate seamless, engagingand contextually relevantdigital brand experiencesStrategy Design Deployment BusinessOperations 14. IBM Omni-Channel powers a wide range of engagement modelsField and Partner SalesDirect or extended networkof sellers, partners, brokers,and agentsB2B Digital SellingDirect or partner brandedsites power self-servicecommerce experiencesField CallPartnerWeb SocialMobileComplex Value ChainsSalesCenterCentersMediaB2CB2B14 #SmarterBizComplex Value ChainsSelling through a network ofpartners or integrated valuechainsStore of the FutureAdaptive Store experiencessupported by empoweredassociates and devicesB2C Digital SellingInspire, engage, and servecustomers across digital andemerging channelsComplex Value ChainsSelling through a networkof partners or integratedvalue chains 15. Easily deploy and deliver a rich customer centric experiencevia out-of-the-box web and mobile store models Out of the box starter store models Fast finder, quick view and single pagecheckout Marketing content Integrated Social Commerce Web 2.0 Widgets Search Engine Optimization Localized stores modelsMobile Store Models Optimized forSmartphone and Tablets15 #SmarterBizB2C and B2B Store Models 16. The Aurora Store Front (out of the box)16 #SmarterBizHERO eSpotOpportunity to excite andpromote items thatcommunicates a needCarousel WidgetFast and easy feature to discovera variety of products withouttaking up valuable screen-estatee-Marketing SpotsMarketing team can populatestatic content for specificcampaigns or promotions can bedynamically updated based oncustomers segmentationFacebook ConnectLogin to Facebook to find outwhat other customers are sharingon their Facebook pagesIBM Enables a Powerful On-line Customer Experience Out of the Box 17. Precision Marketing helps provide a personalized customerbuying experience Powerful, automated, one-to-onemerchandising and marketingbased on shopper preference andbehavior Build an ongoing, event-baseddialogue with consumers byprocessing triggers andresponding with actions Cross Channel PrecisionMarketing Engine supports- Web, Mobile, Cross Channel- Social Participation- Integrated with ecosystem- B2B behavioral marketing- Behavioral segmentation17 #SmarterBiz 18. Engage customers with relevant offers and promotions toincrease sales Easy to use promotions dashboard Quickly and easily create and manage promotions on your site and 3rd party sites Define how promotions are presented to customers and how discounts are redeemed18 #SmarterBizCombine and Prioritize Promotions Support for multiple promotion types Product, order level and shipping promotions Combine and prioritize promotion types Define promotion exclusivity or limitsProduct Level Order Level ShippingPromotionsQualifyingPurchasesPromotionCodeVirtualCoupons 19. IBM Advanced Shopping Cart Maximizes Up-Sell / Cross-Sell19 #SmarterBizOffer OptionsFlexible fulfillment options givescustomers choices to make iteasier to commit to the saleOptimize SellingDisplaying products that are highlyrelevant to the items in the cart orcustomer preferences, canconnect customers with itemsthey love and spark impulsebuyingGlobal Payment SolutionCustomers can pay using creditcards, gift cards, paypal, etc. andsplit payments between them using currency specific to theircountry 20. Extend your brand experience through the support ofextended channelsSearch/Compari-sonShopping Affiliate Sites Aggregators Social Sites Widgets Viral MarketingBrand 1 Brand 2 Brand 3 Brand 4 Remote Widgets capability allows retailers to extend brand experience to socialnetworks and allow shoppers to share wish list Integration with social networks and communities supported Enhanced RSS feeds for affiliate marketing20 #SmarterBiz 21. IBMs Management Center is the Single Point of Control andEmpowers Business Users Rich and intuitive graphical userinterface based on Web 2.0 technology Single Point of Control for:- Catalogue management- Assigning Work Tasks to BusinessUsers- Creating New Segmentation- Creating New Store Assets- Previewing Store Changes-Multi-variate (A/B) Testing-Marketing activities & PromotionsIBM empowers business users; increases productivity and effectiveness,while leveraging existing investments.21 #SmarterBiz 22. IBM Commerce on Cloud helps drive innovation with guidedselling application for exceptional service22 #SmarterBizRapid DeploymentAccelerated quoting processand provided more accuratepricingUnique ExperienceDelivering the best solutionconfiguration for each customerAchieving Results8,900 field sales now spend onehour less per sales call 23. Why IBM Commerce on CloudIndustry Leading Commerce Capabilities Over 15 years of market leadership in Commerce Powers over $65B of Internet Retailer Top 500 online sales annually Multiple business models (B2B, B2C..) on one platformClient Benefits Deliver exceptional customer service by creating a more personalized andengaging buying experience Empower business users to build and personalize digital store fronts Minimal start-up costs and fast implementation with preconfigured interfacesWorld Class Cl


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